Lexar announced the launch of an ‘indestructible’ SD card made entirely of stainless steel. Something like the Cybertruck of SD cards :)

The ARMOR GOLD SD Card with a stainless-steel construction that is 37x stronger than typical SD cards, it is designed to withstand grueling usage out in the wild while offering up to 210MB/s^[1] write speed and Video Speed Class 60 (V60) to seamlessly capture 6K footage.

There is yet no info about when those cards will be available to market.

Additional note: Lots of Lexar gear has big discounts on their Amazon page (Click here) and at BHphoto.

Camcorders Are Back Bigtime

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Best Point-and-Shoot Camera (Wirecutter).
Best Micro Four Thirds Lenses For Street Photography (Grant Robert).
The One Lens Every Photographer Should Have and Use: The 50mm (Explora).
Why Photobooks Deserve a Comeback in 2025 (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.

You can join and ask whatever you want to all those MFT nerds ;)

As you know BCN collected the real sale data of nearly half the Japanese Store. And they now shared the BCN Awards with detailed market share for each category of electronics. Here are the market share data with the 2023 market share in parentheses.

Digital Cameras (Mirrorless)

1. Sony 35.8% (34%)
2. Canon 26% (28.3%)
3. Nikon 14.5% (Unknown, took over the third spot from OM Digital which had 12.5% in 2023)

After many years on the podium, OM Digital had to give up its third place in favor of Nikon. Let’s hope cameras like the OM-3 and maybe new PEN models can turn the tide?

More rankings:

Digital Cameras (fixed lens)

1. Canon 23.4% (22.6%)
2. Kodak 21.2% (20.7%)
3. Fujifilm 15.8% (18.1%)

Digital Cameras (SLR)

1. Canon 69.4% (77.1%)
2. Nikon 20.9% (17.1%)
3. Ricoh 9.7% (5.8%)

Lenses

1. Tamron 17.5% (15.4%)
2. Sigma 16.8% (17%)
3. Sony 15% (15.2%)

Digital Video Cameras

1. DJI 48.1% (wasn’t ranked in top three last year and took the world by storm)
2. Panasonic 23.8% (36.4%)
3. Sony 23.4% (38.7%)

Action Cameras

1. GoPro 34.3% (53.7%)
2. DJI 32.1% (15.9%)
3. Insta360 26.9% (18.1%)

For a limited time you save $30 on the new version of the well known Topaz Photo AI software (Click here).