Getting faster and faster: New SD card standard announced

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With cameras getinng more and more powerful new standards are required. Todat the SD association announced the new “SD Express” standard which allows 985 megabytes per second (MB/s) maximum data transfer rate!

Here is their press text:

SHANGHAI–(BUSINESS WIRE)–Mobile World Congress Booth N2.C40 — The SD Association announced today SD Express which adds the popular PCI Express® and NVMe™ interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA’s commitment to backward compatibility and are part of the new SD 7.0 specification.

“With SD Express we’re offering an entirely new level of memory card with faster protocols turning cards into a removable SSD”

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“SD Express’ use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types,” said Mats Larsson, Senior Market Analyst at Futuresource. “The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world.”

SD Express keeps pace with growing performance levels of mobile and client computing, imaging and automotive as they adopt faster communication and embedded storage protocols designed to make processing data faster.

“With SD Express we’re offering an entirely new level of memory card with faster protocols turning cards into a removable SSD,” said Hiroyuki Sakamoto, SDA president. “SD 7.0 delivers revolutionary innovations to anticipate the needs of forthcoming devices and content rich and speed hungry applications.”

“PCI-SIG is pleased to have teamed with the SDA to collaborate on this innovation for the world’s leading removable memory card – SD,” said Al Yanes, PCI-SIG president and chairman. “PCIe specification conformance tests are available today by major test vendors, offering a significant advantage for any new PCIe adopter.”

SD Express delivers speeds necessary to move large amounts of data generated by data-intense wireless communication, super-slow motion video, RAW continuous burst mode and 8K video capture and playback, 360 degree cameras/videos, speed hungry applications running on cards and mobile computing devices, ever evolving gaming systems, multi-channel IoT devices and automotive to name a few. SD Express will be initially offered on SDUC, SDXC and SDHC memory cards.

“NVMe is the industry-recognized performance SSD interface from the client to the datacenter, shipping in millions of units,” said Amber Huffman, NVM Express™ Inc. president. “Consumers will benefit by SD Association adopting the NVMe specification for their new SD Express cards.”

SD Express uses the well-known PCIe 3.0 specification and NVMe v1.3 protocols defined by PCI-SIG® and NVM Express, respectively, on the second row of pins used by UHS-II cards today. By relying on successful protocols already in the marketplace, the SDA gives the industry an advantage allowing utilization of existing test equipment and saving in development process by usage of existing building blocks used in existing designs. These cards also provide system developers new options offered by PCIe and NVMe capabilities, such as Bus Mastering, Multi Queue (without locking mechanism) and Host Memory Buffer. A new video explains more about SD Express.

The SDA released visual marks to denote SD Express and SDUC memory cards for easy matching with devices’ recommendation for the best SD memory card for optimal performance.

A new white paper, “SD Express Cards with PCIe and NVMe Interfaces,” provides more details on the new capabilities and features found in the SD 7.0 specification. More information is available on our website.

Find the SD Association at Mobile World Congress Shanghai in Booth N2.C40, June 27-29, 2018, in the Shanghai New International Expo Centre (SNIEC) Shanghai, China.

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Olympus TG-5 Best Camera Settings for Underwater Photography Part 2: Photos with a Video Light

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Share your best pictures on our new Instagram MicroFourThirdsGallery.

Plenty of news on the facebook E-M1II group and the GH5 group.

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Exclusive deal: 50% off and free eBook on the COMPLETE Capture One Styles package

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Enter the coupon code “AMB43R-FREEBOOK” to get a 50% discount and free eBook (Photographer’s guide to Capture One 11) on the complete Capture One Styles package (Click here and enter code).

If you still don’t own Capture One than get this one instead:

You save 30% + additional 10% with our”AMB43R” checkout code on this Capture One Pro + Styles bundle.

More deals:
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Now $350 off on the E-M5II at Adorama, BHphoto, Amazon, GetOlympus.
$300 off on the 12-40mm lens at Amazon, Adorama, BHphoto and GetOlympus.
$200 off on the Olympus 40-150mm PRO lens sold at Amazon, Adorama, BHphoto and GetOlympus.
New $80 rebate on the Speedmaster lens sold by BHphoto.
You save 30% + additional 10% with our”AMB43R” checkout code on this Capture One Pro + Styles bundle.

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Today only for EU readers: 400 Euro off on the Olympus E-M5II kit

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This one runs today only: You get 200 Euro cashback plus an additional 200 Euro discount if you use the coupon code “Marvin” at checkout at Olympus Store EU.
UPDATE: Also 20% off on the E-Pl9 and E-PL8 using the code “ohhcouture” again at OlympusStore EU.

Reminder:

Full details on the cashback can be found at Olympus Germany, Olympus UK, Olympus France, Olympus Italy, Olympus Spain, Olympus Netherland.

These are the savings in Germany:

Kameras*:

Objektive:

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a bit of everything…

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Share your best pictures on our new Instagram MicroFourThirdsGallery.

Plenty of news on the facebook E-M1II group and the GH5 group.

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Leica 50-200mm in Stock for the first time in the USA via FocusCamera

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The new lens is in Stock for the first time in the USA via FocusCamera and BHphoto.

More deals:
Very first $200 price drop on the Panasonic GH5s at Amazon, Adorama and Bhphoto.
The GH5 got a new $200 price drop at Amazon, Bhphoto and Adorama.
Leica 8-18mm $200 price drop at Adorama, BHphoto, Panasonic and Amazon.
Olympus launched new savings you can see on that GetOlympus page.
E-M1II now for $1,599 only at Amazon, BHphoto, Adorama and GetOlympus.
Now $350 off on the E-M5II at Adorama, BHphoto, Amazon, GetOlympus.
$300 off on the 12-40mm lens at Amazon, Adorama, BHphoto and GetOlympus.
$200 off on the Olympus 40-150mm PRO lens sold at Amazon, Adorama, BHphoto and GetOlympus.
New $80 rebate on the Speedmaster lens sold by BHphoto.
You save 30% + additional 10% with our”AMB43R” checkout code on this Capture One Pro + Styles bundle.

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