Yongnuo, Mediaedge and Venus Optics Join the Micro Four Thirds System Standard Group

Press text:

Olympus Corporation and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. We are pleased to announce that three more companies have recently declared their support for the Micro Four Thirds System standard and will be introducing products compliant with the standard.

The following companies are joining the Micro Four Thirds System standard group: YONGNUO which develops, produces and sells digital camera switching lenses, performance lighting, video lighting, etc., MEDIAEDGE Corporation, which has been an advocate of video streaming and display system concepts for over 17 years, aiming to produce products that inspire customers, and Venus Optics, the company behind the development and production of LAOWA brand, which produces incredibly practical, cost-effective, and unique products. The possibilities unique to a joint standard are sure to push the enjoyment of imaging ever further.

As the company responsible for initiating both the Four Thirds System and the Micro Four ThirdsSystem standards, Olympus will continue to develop and enhance the product line-up to meet the diverse needs of our customers.

About YONGNUO
regards “reflecting the beauty of the world and writing into a happy life” as the mission of the company. In the field of image in the information society, YONGNUO is a company that integrates the strength of all employees to develop and produce excellent products and make contributions to the society.
YONGNUO Website: http://www.hkyongnuo.com/e-index.php

About MEDIAEDGE Corporation
MEDIAEDGE Corporation has been involved in developing imaging systems for over 17 years, with
-2 -a track record of sales to various industries and business categories, the support of many loyal customers, and a long history in Japan and around the world. With collaborative development of both software and hardware, the company continues to produce imaging systems that customers can feel safe and sound using.
MEDIAEDGE Corporation Website: https://www.mediaedge.co.jp/

About Anhui ChangGeng Optics Technology Company Limited (Venus Optics)
Anhui ChangGeng Optics Technology Co., Ltd (Venus Optics) was established in 2013. With headquarters in China, we are a leading manufacturer of premium lenses, formed by a group of photography enthusiasts and industry experts. Our mission is to design and create our own portfolio of photographic lenses that are truly unique, practical and affordable.Venus Optics Website: https://www.venuslens.net/

Voigtlander Cosina 60mm f/0,95 MFT lens officially announced!

Cosina Japan has announced the new 60mm f/0,95 MFT lens. Some image samples can be found here. There is yet no info about pricining and availability outside of Japan.

Here s the google translated press text:

Nocton 60mm F0.95 is a medium telephoto lens designed exclusively for Micro Four Thirds. At an angle of view equivalent to 120mm in 35mm format conversion, the aperture F-number is 0.95, achieving amazing brightness. Since it has the longest focal length in the series, it is possible to draw with great bokeh.

Main features:
● Amazing large caliber
The large aperture with an open F-number of 0.95 makes it possible to shoot with just the light as it is, even in extremely low light conditions. It is also the perfect lens for taking advantage of shallow focus and beautiful bokeh when the aperture is open.

● Ultimate lens design
11 groups of 8 lenses, designed using the latest optical theory. Depiction performance is pursued by adopting two pieces of abnormally dispersed glass. Even when the aperture is wide open, sufficient light is ensured up to the periphery of the screen.

● Minimum focusing distance 34cm
Capable of shooting up to a distance of 34 cm from the camera’s image sensor. With a shooting magnification of 1: 4 (35mm equivalent: 1: 2), you can also enjoy shooting with super-large aperture macro lens-like characters.

● Various expressiveness
When the aperture is wide open, the gentle and gentle bokeh emphasizes the focused motif and creates a three-dimensional effect. If you stop down, you will get a very sharp description, and a single lens will enable a variety of photographic expressions.

● Aperture click switching mechanism
The newly designed aperture switching mechanism allows the aperture ring to be opened and closed steplessly without generating a click sound. This eliminates the risk of picking up the operation sound of the aperture ring when recording a movie, and also allows for severe depth control by fine-tuning the aperture ring.

● Exclusive lens hood included
A metal lens hood with excellent light-shielding effect is standard equipment.

● Mount for exclusive use of micro four SARS
Conforms to the Micro Four Thirds standard and specially designed optics and mechanism. High image quality is achieved by covering the image size of the image sensor and optimizing it for Micro Four Thirds sensors.

● Manual focus for reliable focus operation
All-metal helicoid unit that has been machined and adjusted with high precision, and high-quality grease that produces moderate torque, achieves smooth focusing. Enables fine focus adjustment.

The Micro Four Thirds system had the biggest japanese market share in 2019

The Four Thirds Organization issued a press release to say that the MFT system had the biggest share on t he Japanese market in 2019. Not bad for a dying system (according to some websites).

Preorders:
E-M1III at Amazon, Adorama, BHphoto, GetOlympus. Olympus DE. Olympus UK, Olympus FR, Olympus ES, Olympus IT, Olympus NL.
Olympus 12-45mm at Amazon, Adorama, BHphoto, GetOlympus.
Olympus E-PL10 at BHphoto.

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