The new TTArtisan 50mm f/1.2 MFT lens is now available for preorder at BHphoto.

Olympus released the new 1.4 firmware update for the E-M5III: cs.olympus-imaging.jp/en/support/imsg/digicamera/download/software/firm/e1/

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Thanks to the anonymous tipster!

Preorders: BGH1 camcorder at BHphoto, Adorama.

Newsshooter reports:

The Panasonic LUMIX BGH1 has been approved as a Netflix primary camera. This comes after the LUMIX S1H was approved last year.

Now let’s hope in one year from now the GH6 will get the same approval ;)

Sirui has announced their third Micro Four Thirds Anamorphic Lens, the 24mm f/2.8 1.33x. Here is the introduction video:

Finally it’s here! You can now buy and download the new Luminar AI ($10 discount with our code “43RUM”). All features with interactive slider can be found on that official Luminar AI page.

Here you have some good introduction videos:

Today Alice Camera officially announced it joined the Micro Four Thirds System Standard Group.

If you do own Elinchrom products this might be of interest for you:

Combined with the Elinchrom Bridge, the Elinchrom App enables you to:

• Control enabled Elinchrom units from your iOS device to make your workflow fast and efficient.
• Manage advanced settings from the App while the Elinchrom Transmitter handles exposure and synchronization.
• Keep an overview of your lighting setup from the dashboard.
• Quickly access each unit’s settings even when they are out of reach.
• Save custom setups, saving you set up time for your next shoot.

Source: Elinchrom