Peter Forsgård and RED35 thoughts on the new OM Digital brand
Here are their thoughts on yesterdays announcement…
a bit of everything…
Sony A7C vs Panasonic GH5M2 – Full Frame vs Micro Four Thirds
Olympus OM-D E-M1X: 2 Years. No Regrets. – By Thomas Stirr
Sigma 17-70mm f2.8-4 Full Review with GH5 and A6300 (MyLifeFrAiur)
How to Warp Photos for More Compelling Compositions (42West)
When to Zoom Out (Explorer)
Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
OM Digital 20mm f/1.4 lens specs leaked
OM Digital will soon announce the new 20mm f/1.4 MFT lens. These will be the specs:
- Lens Construction: 11 elements in 10 groups (1 Super ED lens, 3 ED lenses, 2 Super HR lenses, 2 Aspherical lenses)
- Closest Focusing Distance: 0.25m
- Maximum Image Magnification: 0.11x
- Number of Blades: 9 (Circular aperture diaphragm)
- Filter Size: 58mm
- Dimensions: 63.4 x 61.7mm
- Weight: 247g (without Lens Cap, Lens Rear Cap and Lens Hood)
After the 20mm lens we will also get this 40-150mm f/4 Pro:
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via PR.
Panasonic displaced a new 35-megapixel 8K organic CMOS sensor
At this years Japanese 4k8k-expo Panasonic displaced the specs of their new 8K organic sensor. Panasonic officially writes:
The “organic CMOS image sensor” is an image sensor with a completely different structure from the conventional image sensor. Simultaneous realization of high resolution, wide dynamic range, and global shutter performance by taking advantage of the unique “laminated sensor” that has a completely independent structure of “organic photoelectric conversion film” that performs photoelectric conversion and “silicon circuit section” that stores charges. Is possible. At this exhibition, we will introduce the “8K high-resolution organic CMOS image sensor” that realizes these features.
A couple of years ago Panasonic already teased about this new kind of 8K organic sensor. But I doubt we will see it on a GH camera any time soon :(
The new OM Digital website in English, German, French and Spanish
Check out the new OM Digital page in four languages: om-digitalsolutions.com/octannouncement/en/
OM Digital has made the official “New Brand Announcement” and teases a new OM camera with “computational tech”
The “Olympus” brand is gone and cameras will be branded as “OM Digital”. What do you think about this?
OM Digital Solutions also teased a future new OM camera that will leverage “the use of computational photographic technology“.
Press text:
Announcement of The New OM SYSTEM Brand
Delivering unparalleled experiences with the OM philosophy and the development announcement of a new interchangeable lens camera to bring photography to the next level
Bethlehem, PA, October 27, 2021 – OM Digital Solutions is pleased to introduce the OM SYSTEM brand for our lines of interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services. We are proud to share that going forward, Olympus imaging- and audio-related products will be released under the OM SYSTEM brand. Additionally, we are currently developing a new interchangeable lens camera compliant with the Micro Four Thirds System standard that will embody the OM SYSTEM concept and bring photography to the next level.
The new OM SYSTEM brand
For more than 80 years, since the release of the Semi-Olympus I in 1936, our business (formerly the imaging business of Olympus Corporation) has received tremendous on-going support from our loyal customers for Olympus imaging products. During the film camera era, we achieved an unprecedented compact, lightweight design with the OM series of 35mm SLR cameras, and this development philosophy emphasizes that design lives on in our new company and brand. Looking to the future, we pledge to establish brand value and growth through building the new OM SYSTEM brand.
What we want to accomplish with OM SYSTEM
OM SYSTEM expresses our determination to continue to deliver unparalleled experiences to our customers through our mission of always challenging convention and a philosophy of continuous product development, which we have adhered to since the establishment of OM Digital Solutions. Through our products and services, we hope to create exciting experiences that bring joy and inspiration. Going forward, we will strive to be the brand that customers will treasure for a long time to come, devoting ourselves to craftsmanship that demonstrates a commitment and fulfills people’s lives.
The development of a new interchangeable lens camera
Compliant with the Micro Four Thirds System standard, the interchangeable lens camera that we are now developing combines our industry leading manufacturing capabilities and cutting-edge technologies to significantly improve performance and provide an unrivaled photographic experience. We are leveraging the Micro Four Thirds System standard to make more compact and lightweight systems, strengthening the photographic support functions that broaden the field of photography, and accelerating the improvement of image quality and photographic expression through the use of computational photographic technology. We want OM SYSTEM to be a partner for the adventures of each and every person. We hope that you will look to our Micro Four Thirds system to bring photography to the next level.
OM SYSTEM brand statement
“Break Free”
Time does not stand still.
It does not take excuses or do repeats. The sun won’t ask for your permission to set, a smile comes and goes, and a Falcon won’t wait for your go-ahead to take flight.
When a moment comes, one that makes you feel, you should be ready to capture it. Those moments of beauty are meant to be shared, feelings to be remembered, and images intended to be captured.
We are passionate about providing creators with the tools necessary to fight time, outsmart the odds, and break free to go on your adventures, sunshine, rain, or snow. We build uniquely compact and dependable imaging systems with creator-centric innovations that allow you always to be ready to capture those once-in-a-lifetime moments.
Make it last forever.
Defy the moment, with OM SYSTEM.