a bit of everything…


LUMIX Live : Interview with Caleb Hoover & GH6 SSD AMA

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
CineD vs Natural profile with G9/GH5 || Which do i prefer now? (Aiur Media).
Announcing the ProGrade Digital Memory Cards (Explora).
Chromatic Aberration: What Is It and How Do You Fix It? (42West).
Olympus patent application related to subject detection AF (Asobinet).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

a bit of everything…


What is ‘open gate’ video and why should you care?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
My Favourite Micro Four Thirds Lens…EVER! (ThatMFTguy).
3,200 Megapixels: The World’s Largest Camera is Almost Complete (PetaPixel).
Recommended Travel Tripods (Explora).
Best Camera Hard Cases for Photographers in 2022 (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Fortune interview: Olympus sold off its decades-old camera to focus on medical tech: ‘We had to move before it became too late’

Forbes interviewed the CEO from Olympus who said about the camera business:

“We had to move before it became too late and those businesses became obsolete,”

PetaPixel commented on this:

Takeuchi says that even though cameras were a huge part of Olympus’s brand identity, it was a requirement for the business to stay afloat. At the same time, he says that the cameras still had a right to exist and as such needed to find the right home.
“They have a right to survive business-wise and to have the right owner. It was unfortunate for them to have Olympus as their owner, and they can now have another future,” Takeuchi says.
It isn’t clear what part of Olympus’s camera division Takeuchi believed was at risk of becoming obsolete, especially considering that OM-Digital, the new name of the Olympus camera technology under Japan Industrial Partners, released a new camera earlier this year: the OM-1. That camera was quite impressive and PetaPixel’s Matt Williams went to far as to say it is the best Micro Four Thirds camera ever made. It is also the last camera that will bear the Olympus branding.

OM Digital interview: The business is improving!

Imaging Resource published an interview made with three OM Digital managers, Here are the highlights:

  • Our middle- and higher-end products: their situation is better than before under Olympus. So that means our business is generally improving, and our current business is going smoothly. I obviously can’t share too many details, but our current business seems to be good, especially thanks to the OM-1.
  • More new users are purchasing the OM-1, compared to the products in the past, people who maybe had used other brands before. When those people buy our OM-1, they also buy our PRO lenses as well. So the OM-1 contributed a lot to our PRO lens sales as well. So our current business is very good.
  • We also utilize outsourcing for some of the elements required for product development. The R&D resources owned by Olympus are one part of this outsourcing, and we work with them in that aspect as well.
  • Part of the Olympus factory in Vietnam has been transferred to us as an asset, and serves as a manufacturing site for OM Digital Solutions. Therefore, we are essentially manufacturing our own products in our own factory.
  • The OM-1 will be the last camera with the Olympus brand logo. Although we are currently considering brand changes for existing products such as lenses, we cannot provide any details at this moment.
  • According to our company’s surveys, it shows that the market volume of pro photographers and high-end amateurs has not changed. We believe that in the future, this market volume will not change significantly. So we are focusing on the mid- to high-range. That is our strategy.
  • Consumers have told us that they want a compact-sized lightweight camera system. So expanding the f/1.2 series isn’t as high a priority, because longer or wider lenses would be larger than the current ones.
  • We hope to leverage further advances in computational photography to allow high-quality images and greater photographic expression without relying on sensor size, so that customers who own full-frame cameras can also enjoy our camera systems.

a bit of everything…


Stop High ISO Noise Obsession! Here’s What Truly Matters In Photography

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Lumix G100 As A Stills Camera – Is It Any Good or Is It Only For Vlogging? (ThatMFTguy).
One Photographer’s Quest for the Perfect Commuter Backpack (Explora).
What is a Zoom Lens? And When Do I Need One? (42West).
We asked 1,000 photographers what camera they use in 2022 (and the results surprised us!) by Shotkit.

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.