Gary W: This is Why & How Micro Four Thirds Will BLOW UP In The Future

In this video Gary discusses how Micro Four Thirds (MFT) cameras can thrive in the AI era by focusing on authenticity and real-life storytelling rather than flawless, synthetic imagery. As AI-generated photos become common, people will value meaningful, imperfect, and real moments.

MFT’s strengths—small size, light weight, affordability, and good image quality—make it ideal as an everyday carry (EDC) camera for capturing spontaneous, genuine moments without the bulk of larger systems. The tactile shooting experience, fast operation, and enjoyable handling (e.g., Panasonic Lumix G100) provide satisfaction that AI can’t replicate.

To succeed, Panasonic and OM System should produce small, fun-to-use cameras with fast boot times, responsive controls, and a touch of nostalgic design (e.g., Pen F Mark II, GX9 Mark II) to appeal to enthusiasts.

Gary contrasts MFT’s practicality with the limitations of Leica M (manual focus, high cost) and Sony ZV-E10 (slow startup, less suited for stills). The key opportunity lies in positioning MFT as the go-to camera system for authentic, everyday storytelling in a world dominated by AI imagery.