Will Olympus go Lytro?


I guess you all know the Lytro camera (cameras at amazon here, official website here). In short it’s a camera that doesn’t need to focus and also allows you to interactively change your point of view in a picture. And Olympus just patented a smart idea where you use an adapter between your MFT lens and camera to capture Lytro alike images! The adapter has a built-in special micro-lens array. This is really a smart idea! You can use all current MFT cameras and lenses to create a dramatically different kind of photo! If they really do that this would create a quantum leap advantage over the competition! What do you think?

You can see the price and specs of current Lytro cameras at Amazon (Click here)

Would you buy such an adapter?

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Found via Egami.


Panasonic launches new GH3 kit deals in US. E-PL5 kit for $469.


Panasonic deals list at Samys.

Panasonic US just launched a new up to $350 rebate on GH3 kits. You can see all terms at Samys (Click here) and BHphoto (Click here). And  the Silver E-PL5 with kit lens sells for $469 at Dell (Click here).

More new deals:
Panasonic Lumix G X Vario PZ 45-175mm for $299 at Amazon (Click here).
Three Camera Bags at Amazon’s Gold Box deal (Click here).
Rebate ont he fast Sony 64GB SDHC/SDXC Class 10 UHS-1 R40 Memory Card on eBay US (Click here).
The full list of deals of the day at DealsRunner.com.


Also Panasonic will reduce compact camera investment by 60%. Focus on Mirrorless.


On May 30, 2013, Panasonic held IR meeting with the presidents of 4 Companies and CFO, following its business reorganization conducted on April 1, 2013. You cna download all documents at http://panasonic.net/ir/presentation/irday2013/. The main interesting file for us is the AVC Networks Company PDF.

What’s hot:
First: It looks like Panasonic development of image sensors will now be developed for the medical, automotive and security business mainly. It may be that Panasonic will buy future MFT sensors from third party companies like Sony only?
Second: Panasonic wants to cut 60% of the current development costs of compact cameras.
Third: Panasonic will now focus their efforts on the mirrorless market by enhancing the product uniqueness, launch more lenses for “motion pictures” (video)

It was inevitable for Panasonic to focus on the mirrorless market. And I am also not really surprised about the new sensor strategy. A while ago Panasonic managers stated in multiple interviews that they now want to go up to the professional digital camera business. It will be not easy for them to compete against giants like Canon and Nikon! What can they do to succeed?

files found via ImageSensorWorld.


New Panasonic G6 review (shipping in Europe, free Gh3 battery grip in UK).


Digitalcameraworld tested the G6 and you can view their video review on top: “All things considered, I think the G6 is a great compact system camera, it’s got a high quality viewfinder and Wi-Fi communication built-in, a variangle touch-screen, allows plenty of control over images and produces great results.

The G6 is now shipping in Europe (Technikdirekt, Fotomundus).

New EU deals:
Many new refurboshed E-m5 cameras at Olympusmarket (Click here tos ee them all) At Amazon UK you get the battery grip for free along the GH3camera! It remains a mystery why they don’t do this for all Europe…
Olympus France made an interesting offer in France : there is a 15% cashback operation but 50 of those who participate will be eligible a 50% discount and 10 a 100% (!!) discount by drawing lots: http://www.openpn.com/03/06/2013/olympus-votre-appareil-photo-jusqua-100-rembourse-jusquau-31-juillet/