March 6, 2010
Posted in news

Olympus Eyes 20 Percent Share in High-end Digicam

(Reuters) – Japanese group Olympus Corporation is aiming for its small, lightweight models to have 20 percent of the high-end digital camera market in three years, up from 5 percent now, its president said.

The camera and endoscope maker is also targeting 500-600 billion yen ($5.7-$6.8 billion) sales of medical gear in five years, Tsuyoshi Kikukawa told Reuters on Thursday, in a glimpse of a mid-term business plan due out in May.
That medical sales target compared to an estimated 345 billion yen for the year to end-March.

Last year, Olympus launched cameras based on the Micro FourThirds System which helps makes smaller high-end cameras with interchangeable lenses, targeting those reluctant to trade compact cameras for bulkier and heavier models.
Digital cameras with interchangeable lenses are the most lucrative and fastest-growing portion of the global camera industry, a segment that has been dominated by Canon Inc and Nikon Corp.
Canon and Nikon managed to carry their popularity in the film camera era into the digital age partly because lenses for their respective film cameras were compatible only with their digital cameras, prompting customers to stick to one brand.
Now a considerable number of compact camera users are moving up to higher-end models. Not many of them bought Canon or Nikon’s high-end models in the film age. For these people, being lighter and smaller means a lot,” Kikukawa said. “It can be a real hassle to carry around a big camera and lenses.

Panasonic launched digital cameras based on the Micro FourThirds System in 2008, followed by Olympus in 2009, and now such cameras account for 20 percent of high-end camera demand in Japan, Olympus said.

Kikukawa, who took the helm at Olympus in 2001, said he aimed to bring the camera division’s operating profit margin to at least 10 percent in five years, compared with an estimated 2.8 percent in 2009-10.
Growth in high-end camera sales comes with growth in sales of lenses and accessories, which are also high-margin products,” he said. “We need to hit a 10 percent margin in five years at the latest. Otherwise, it would not make a lot of sense for us to stay in the business.”
He aims to boost overall sales at Olympus to 1.5 trillion yen in five years from an estimated 900 billion yen this year, and to lift operating profit to at least 100 billion yen from a forecast 59 billion for 2009-10.
Olympus, the world’s fourth-largest maker of high-end cameras behind Canon, Nikon and Sony Corp, is the No.1 maker of endoscopes used to examine internal organs with a global market share of about 70 percent. Smaller rivals include Hoya Corp and Fujifilm Holdings.
It aims to boost revenue at the medical equipment division to 500-600 billion yen by 2014-15 by driving sales in emerging markets such as China and India, Kikukawa said.

(Reporting by Kiyoshi Takenaka; Editing by Chris Gallagher and Dan Lalor)

March 5, 2010
Posted in Rumors

(FT5) The Back of the Panasonic G10

Click on picture to enlarge

As we already told you the G10 has no touchscreen and not titlable LCD.

And here to comparison with the G2

Click on picture to enlarge

March 5, 2010
Posted in Rumors

(FT5) Panasonic G2 comes in Black Blue and Red!

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Looks like the red and the blue colors are a little different than the RED Panasonic G1 and BLUE Panasonic G1 colors.

March 5, 2010
Posted in Rumors

(FT5) First picture of the new 14-42mm lens

Click on picture to enlarge

Panasonic will launch a new Kit-zoom the 14-42mm f/3.5-5.6! I don’t know why they have choosen to replace the actual Panasonic 14-45mm Lens!

March 5, 2010
Posted in Rumors

(FT4) Small G2 and G10 details from our sources

This is a small list of rumors we received from trusted sources:

FT3= rumor received from a single trusted source but (still to be confirmed by other sources)
FT5= confirmed by 2 or more of our very good sources

– Announcement on Sunday (9am London time) (FT5)
– The sensor is not the one of the GH1  (FT5)
– Panasonic G2 with tiltable touchscreen  (FT5)
– Panasonic G10 with fixed screen (no touchscreen)  (FT3)
– Both with ISO 6.400  (FT3)
– Both with 12 Megapixel sensor (FT3)
– Panasonic G2 with AVCHD 720p recording (FT3)
– Panasonic G10 with 720 motion JPG recording (FT3)

If someone can confirm that “rumored” spec or add more details please send us an email:


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