I am surprised. I just checked the Amazon mirrorless camera ranking (Click here) and Nikon seems to sell their new J1 and V1 very well! Four cameras made it into the top 20 and I am trying to understand why Nikon is succeeding. One thing is sure, I saw massive advertising on European newspaper, tv’s and blogs. Something I never saw before. Nikon perfectly coordinated the launch of these cameras. It is certainly something not even comparable with what Panasonic and Olympus are doing. And another thing I noticed is that the Nikon cameras are in Stock less than one month after the announcement. If you look at the Panasonic-Leica 25mm f/1.4 lens that has been announced in early June is still NOT in Stock in US stores than you can get an idea of how good Nikon’s (or how bad Panasonic’s) strategy is.
Let me know what you think: