The Alice camera is now available at BHphoto (Click here).
The makers of the Alice MFT camera announced a new project. Basically they are going to integrate an intelligent LLM-driven AI assistant directly into a Micro Four Thirds mirrorless camera! And this is a demo of how it works:
Do you think this is the future?
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This is their press text:
AI camera startup Camera Intelligence closes $2m seed funding for its LLM-powered camera of the future
London & New York – 15th July 2025 – Camera Intelligence, the company building an AI-powered camera system for content creators and businesses, today announced the closure of its $2 million seed funding round. The round, which included investment from venture capital firms Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures and Digital Catapult, will accelerate the development of its integrated AI-native camera and content editing solutions.
Camera Intelligence is redefining the future of cameras and content creation by integrating an intelligent LLM-driven AI assistant directly into a Micro Four Thirds mirrorless camera, which seamlessly connects to smartphones. This funding will fuel the company’s mission to empower creators and businesses with intelligent camera solutions to simplify the complex process of producing high-quality content.
“Producing engaging, high-quality content is a necessity for solo creators and small businesses – but they are already stretched thin and juggling multiple business demands. Content creation tools are fragmented, and users producing social media content for the first time struggle with steep learning curves for both mirrorless camera operation and editing software,” said Vishal Kumar, CEO of Camera Intelligence.
“With a radical new interface that leverages AI, we’re bringing assistive content editing capabilities directly into our camera system and aim to dramatically lower barriers to entry.”
“We are thrilled to support Camera Intelligence in their mission to democratise professional content creation,” said Jordan Crook, Partner from Betaworks. “Their innovative approach to integrating AI into the camera workflow has the potential to transform how creators and businesses produce content.”
Camera Intelligence’s most recent innovation utilises a Large Language Model (LLM) directly within an interchangeable lens mirrorless camera for the first time. In the near future, this will allow users to control camera functions through voice commands, eliminating the need to navigate complex menus. The LLM is also able to orchestrate local content editing tasks like colour grading and style selection.
By utilizing the latest AI processing chips on the market – ones that typically power smartphones – Camera Intelligence has created a vertically-integrated AI technology stack, which allows them to rapidly experiment with and embed cutting-edge AI software. The company took part in the Betaworks’ camp program for AI-native applications. During the program, the company conducted research and focus groups in close collaboration with the photography and content creation communities in New York City, which informed the development of a highly specialised LLM focused on camera-specific tasks and optimized for user needs.
Susan Bowen, CEO of Digital Catapult, said: “As part of our focus on supporting the best and brightest UK deep tech companies to scale, this investment further enables a breakthrough solution harnessing AI and advanced imaging technology to drive deeper innovation in the creator economy. As demand for high-quality content creation methods increases, innovative startups like Camera Intelligence deliver scalable, industry-ready solutions which empower creators and transform digital media production.”
The funding round marks the latest milestone in Camera Intelligence’s ongoing evolution, as the company advances its mission to develop smarter camera systems – transforming cameras from passive observers, into intelligent collaborators. Camera Intelligence will be launching its LLM functionality to iOS users in Fall 2025.
Notes to editors:
Key Highlights:
- $2 Million Seed Funding: Secured from Betaworks, F4 Fund, Next Wave, 7pc ventures, and Digital Catapult.
- AI-Powered Camera Intelligence: An LLM that enables voice-controlled camera functions and AI-driven content editing – integrated with the latest AI processing chips: a Qualcomm snapdragon chip and Google Coral Edge TPU chip.
- Simplified Content Creation: Eliminates the need for complex camera operation and editing software knowledge.
- Community-Driven Development: Working closely with photographers and content creators to refine the technology.
- Initial Launch: LLM functionality will be available to iOS users initially from Fall 2025.
About Camera Intelligence:
Camera Intelligence is a pioneering company building an AI-powered camera platform that simplifies professional content creation. By integrating advanced AI directly into a mirrorless camera system that connects to smartphones, Camera Intelligence empowers creators and e-commerce businesses to produce high-quality content with ease.