By chance I noticed that on Google Trends the “Om System” searches are spiking. Same is happening for the term “Micro Four Thirds”:
And this is an extremely surprising event, considering that over the past five years the trend has remained largely constant.
I found that searches for the OM-1 cameras increased particularly in Asian countries:
This is extremely unusual, maybe the camera did go viral for some reason. Let me know in the comment system if you know more about this!