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Woodford talkes about the future of the Olympus camera business.


Amateur Photographer (Click here) published an Interview with ex-CEO Woodford. There is an interesting part concerning the camera business. W. thinks that “The camera business is stronger than it’s been for several years but we have to see where Olympus’s future goes“. And Woodford hinted that he would have felt differently had he been in charge three or four years ago.

Woodofrd also sees a bright future for high-end superzoom compact cameras.

And than he talks about the mirrorless system: “I am a great believer in product… we make world-beating cameras, wonderful lenses, sexy-styled bodies. We can do that – that’s what I’ve learned as I’ve got closer to the camera business.” However, he expressed frustration that Olympus did not have more resources to invest in a market that is becoming ever more competitive, and now pitching up against the likes of camera giant Nikon in the CSC arena. 

Just my two cent: I fully agree with him! Olympus (and Panasonic) created a great system but missed to bring more innovations. And now cameras like the Sony NEX-7, Nikon 1 and Fuji upcoming LX are bringing some REAL innovation (hybrid viewfinder, built-in EVF, High ISO quality and so on). But I don’t want to sound to negative. I think the m43 sensor size is the best choice to keep a good quality-camera size balance. And we also have some incredible nice lens other companies cannot offer. But I would lvoe to see less camera reiteration!


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