skip to Main Content

Thom Hogan about the GH2, XZ-1 and Fuji X100


Image on top shows the GH1 which is discounted in US. The GH2 is still out of Stock.

Thom Hogan (Click here) posted a bunch of few “mini-reviews“:

1) Panasonic GH2
He doesn’t recommend the camera because of two reasosn:
– “what I’m getting out of it in images and video looks a lot like a GH1. (Of course, I hacked my GH1 to get better video out of it.)
-“because Panasonic’s distribution and sales in the US is so screwed up you’re not going to find one on your dealer’s shelves anyway.
That’s why you should a close look to the recent $50 to $200 instant rebate offers on the GH1 at Amazon (Click here) and Adorama (Click here). The GH2 is still ut of stock (or overpriced) at Amazon, Adorama, B&H, J&R, eBay.

2) Olympus XZ-1.
The camera gets a positive review and it’s recommended: “The lens on this camera is superb, and the image quality is very good in raw“. The only problem the camera has is that “controls get reset too easily while handling the camera
Get the XZ-1 at Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay.

He also tested the Fuji X100 and Sony VG-10. Both are not recommended cameras! (Click here to read more at

P.S.: Fuji X100 links to Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay.


  • @Boooo!
    LeafSnap App Identifies Leaves Using Your iPhone’s Camera
    I don’t think the GH2 brings enough “new” to the table, I’m waiting for the GH3 with apps :D

  • IB

    Thom Hogan is a clear Olympus sympatiser and can not see straight (like recommending Olympus lenses over clearly superior Panasonic ones). Offcourse Olympus is a great producer of cameras, but so far the only real advantage for Olympus over Panasonic cameras is that some prefer their jpegs. Panasonic cameras are superior in most other aspects.

    Good to have two good producers behind the m43 format compared to the other EVILs anyway.

    • Parci

      I am not sure I agree, in fact, can you show any proof to your claims?

      • You beat me to that ;~).

        FWIW, I’m not a sympathizer of ANY camera maker. They all are making product mistakes that they shouldn’t be making and irritating their best customers.

        Panasonic has slowly lost me as a customer. I liked the GH1 for video and was using it as my primary video camera. Then they started trying to stop the hacks. Not a wise decision, as that was one of the things that was attracting some of us to the camera in the first place. A better solution would have been to enable a higher bandwidth if they were going to lock the firmware. And then there’s the constant Panasonic battery shuffle. At least the GH1/GF1 shared batteries.

        But here in the US we’ve now had four consecutive Panasonic releases (maybe five depending upon how you count) where product simply hasn’t been on the shelf to buy. It took months before I got my GH2, but then the only way I could get enough batteries to do production was to bring some over from Japan myself. Still waiting for my AC adapter. All I can conclude is that Panasonic doesn’t want me as a customer.

        So, with the release of the AG-AF100 and the FS100 I faced a choice: which one to get? Guess who lost that battle? Yep, Panasonic, because I simply can’t trust them as a brand in the US at this point in time.

        To bad someone at the top of Panasonic isn’t reading all these Internet posts (I’m not the only one writing basically the same thing). But they seem to be spending all their time negotiating tax relief to move their US headquarters nine miles in the same state. Yes, that was sarcasm.

        • IB

          Im refering to this article:

          I have to say I disagree highly with many of your lens ratings… Like the PL45 wich is my personal favorite for m43 together with the 20mm. The Panasonic 14-45 is also a highly regarded lens.

          I do agree with you on and I really dislike Panasonic obvious crippeling of their software. They have something to learn about corporate brandiing and embracing their community, (Lego is a good example on how to do that). They do shoot themselves in their own foot by not offering maksimum utilazation of their great hardware and hindering their own fans doing The same.

          With that said they do offer the best cameras still. Noone are complaining for not beeing able to crack a Olympus camera or any other brand?

          • IB

            When reading your post again, I can see that you actually like most Panasonic lenses quite well, my bad! (exept on the PL45) ;-)

          • My problems with the 45mm is the price/performance. In APS/DX I can point to any number of lower cost macros that outperform it in that respect. While optically it’s quite good, you’re overpaying for that. This, coupled with Panasonic’s lack of delivery here in the US is just a bad, bad situation.

        • Reading various USA forums and blogs over the last 4 years, Panasonic have had an up hill battle convincing influencers to take them seriously, the L1 and L10 even though were great cameras at the time where much derided. As was Pansonic’s initial decision to not do body only options (probably so could actually see the quality of there lenses).If Panasonic have taken the decision to stop their cameras being hacked they will have done it for a very good reason (I don’t hear people bleating on about iphones,nikons and playstations been unhackable).
          Why is Thom Hogan so worried about bandwith is he producing for imax cinema screens?
          And does he know for an absolute fact that it’s Panasonic fault that USA retailers don’t have enough of their product on the shelf??

          • George

            Yes, people complain about their devices not being hackable. Why should manufacturer’s care. They sold their hardware, people should be able to use it however they want.

            “And does he know for an absolute fact that it’s Panasonic fault that USA retailers don’t have enough of their product on the shelf?”

            Are you serious? It is the manufacturer’s responsibility to know their market and to manage demand and production accordingly. With long waiting lists and backorders the problem isn’t demand or distribution. The problem is supply.

          • It was the software that’s been hacked not the hardware, and there are lots of good reasons why a company should care, they have been covered before.
            Maybe the dollar isn’t great, maybe USA retailers are demanding too long credit lines or too high a margin, maybe they are receiving kick backs/inducements from other established camera companies, maybe some USA businesses have poor credit ratings??
            It seems incredible that USA is having such problems when Canada isn’t…
            Who knows the full story?

          • cL

            Nothing personal, just an info. Panasonic isn’t the only company that prevents people from hacking into their HW/SW. The reason being some of the common consumers would download SW hack somewhere, improperly implement it, turned their equipments into bricks and ask the manufacture to cover it with the warranty which clearly says if it’s been tempered, it’s no longer covered. So it’s costly for the manufacture, so they do care.

            That said, I still think it’s nice to have (well-written) hacks, as long as some consumers get wise up. If a 3rd party software is used, don’t demand for any warranty!

          • > Panasonic have had an up hill battle convincing influencers to take them seriously

            Not just influencers, but dealers, too ;~). In the tech business, you have to remember that you’re competing for attention amongst some of the best in the business of managing public opinion, and some of the most efficient in terms of working with dealers. A lot of the Japanese still have a “box strategy” in the US. Ship the boxes and they disappear into customers hands magically. That’s never been true. The winners are the ones that know how to work the press, the influencers, and the distribution channels. Panasonic is proving over and over they can’t do any of those things.

            > Why should devices be hackable?

            Well, they don’t have to be. But once you’ve sold something to a customer and THE CUSTOMER finds that they can make your product do beneficial things that you didn’t allow, it’s kind of silly to tell the customer to “stop doing that.” Canon has not done that, they’ve used that as an impetus to put more work into their firmware support. Panasonic has chosen to just try to lock the firmware. Which company would you rather buy products from? ;~)

            Background: the Canon DSLR firmware is hackable (extendable) and Nikon’s isn’t for a couple of reasons. First, Canon’s choice of CPU, for which development tools are more readily available. Second, the Canon firmware can execute off card memory while Nikon’s requires dedicated ROM/RAM in the camera. The Panasonic hacks actually are so much additional code as they are inserting different parameters into routines that are already present in the camera.

            > If Panasonic have taken the decision to stop their cameras from being hacked they have done it for a good reason.

            Really? You know this to be true, or are you just the trusting type? ;~) Panasonic is a paranoid company for no good reason. They worry about someone selling compatible batteries, so they lock and change their batteries more frequently than anyone else, yet then they forget to bring any into the US to sell. That’s the basic actions of the company that you “trust” to make the right decisions. Paranoid incompetence.

            > Why is Thom so worried about bandwidth?

            Maybe because one of the projects I’m working on is for broadcast. Maybe because I’m about to teach a course at a major university where we’re trying to output broadcast-ready content. Maybe because I want my projects to look better than yours ;~).

            > Does Thom know that it’s Panasonic’s fault that US retailers don’t have product?

            I can tell from that comment you don’t read my Web site ;~). I periodically talk to a number of dealers around the country. I regularly talk off the record to a few people in the camera companies themselves. So, yes, I’m pretty sure that the root of the problem lies at Panasonic HQ.

          • @Thom Hogan
            1. but you have to admit Panasonic have done a good job with Dslr/mirrorless from a standing start in the last 4 years
            2.Panasonic haven’t told anyone to stop hacking their cameras unlike Sony with their playstations
            3. Pretty sure Sony pips Panasonic at the post for changing batteries, anyhow it’s usually because of improving performance and changing specifications (some Lumix batteries are cross compatible).
            4.For broadcast it’s not going to matter unless your broadcasting on Imax screens NO ONE will be able to tell the difference once it’s been graded, most people can’t even tell the difference visually between 720 and 1080 in the real world.If your projects were to look better than mine it would be because of your story telling abilities and composition …not because of the camera ;~)
            5.I wouldn’t totally trust dealers even off the record…

          • @YouDidntDidYou

            > 1. but you have to admit Panasonic have done a good job from a standing start in the last 4 years

            A good job of what? And Panasonic has been in the camera business for a lot more than 4 years and “distributing” electronics products in the US for as long as I can remember. On top of that they’ve bought one company that had deep digital camera expertise, and worked closely with another that has deep optical expertise. And I’d have to compare Panasonic’s “standing start” in 4/3 to Nikon’s “standing start” in 1999 or Canon’s, which wouldn’t be flattering.

            > 2.Panasonic haven’t told anyone to stop hacking their cameras unlike Sony with their playstations

            True. But they’ve also taken steps to try to keep those that were hacking their cameras from continuing to hack them, which indicates not only are they aware of the hacks, but are actively trying to stop them. My point was that you shouldn’t do that.

            Sony is a whole ‘nother story. You apparently aren’t aware of my history with that. I used to run product development for Connectix, and one of the things we came up with was configuring Virtual PC into Virtual Playstation. Sony sued us. Other than saying that the suit was settled out of court after Sony made us an offer (read into that what you’d like ;~), I can’t say much about the resolution. Sony’s silly belief that Playstation needs absolute protection from any hack has cost them a lot of money over the years, and you’d think someone in the organization would have figured that out by now. But apparently they like beating their head against the same wall a lot.

            > 3. Pretty sure Sony pips Panasonic at the post for changing batteries, anyhow it’s usually because of improving performance and changing specifications (some Lumix batteries are cross compatible).

            You might want to look that one up. There’s actually very good compatibility in video batteries for Sony. I’m using some batteries I bought for another product several years ago. People need to distinguish between “designing new batteries with different protection with every camera generation” and “designing new batteries because of a change in Japan’s export laws.” Panasonic was already meeting those legal requirements with the GF1/GH1 battery. So why do we now have separate GF2 and GH2 batteries? Someone will surely pipe up with “but the voltage needs of the sensors are different,” but that’s a false requirement.

            > 4.For broadcast it’s not going to matter unless your broadcasting on Imax screens NO ONE will be able to tell the difference once it’s been graded, most people can’t even tell the difference visually between 720 and 1080 in the real world.

            For broadcast, the broadcasters would certainly be able to tell the difference. It’s far easier getting something to broadcast if you just do it right in the first place. Make extra work for them and you just put another bar in your way. And there’s a difference between local broadcast and network broadcast. I suspect you’re thinking local.

            > If your projects were to look better than mine it would be because of your story telling abilities and composition …not because of the camera ;~)

            Certainly story-telling comes first. Composition doesn’t necessarily come second, though.

            > 5.I wouldn’t totally trust dealers even off the record…

            Who said anything about “totally trust?” I talk to multiple dealers. It’s easy enough to pick out the things that they say in common and to fact check many of the things they say.

            > Yeah I do read your blog, do you read mine?

            Let’s see, you’re anonymous, so the answer is who knows?

          • 1.Panasonic have effectively been in the DSLR/mirrorless market for 4-5 years. Dealers like many camera users have been pretty entrenched in the Canikon camp for quite sometime…
            2. Someone buys a hacked GH1 still under warranty not knowing it’s been hacked, what gives?
            I’m more for open source than hacking…
            3.Is my experience with batteries.
            4.No, I’m pretty sure broadcasters couldn’t tell the difference visually as long as it was shot well in the first place, anyways..
            5.Still think you don’t have the inside scoop/story.

            • Jason

              I work in the broadcast business. I am an embedded engineer for a company that makes broadcast routers. I don’t understand why broadcasters want full uncompressed bandwidth. I was at a live event once making sure our products were working properly, and while our routers pass full 3gbs 1080p video, they compressed the tar out of it from the broadcast truck to the satallite. They could work with any lossless compressed form and the equipment would be half the wieght and half the cost.

              My thoughts are about the various opinions on Panasonic don’t have much to do with Panasonic, or for that matter, Any camera company’s camera. It seems like you can’t seperate yourself from the camera and the company. Reviewing a camera is different than reviewing a company’s business practices. It seems like mostly what I get from your site(or maybe what makes splashes at your site) has more to do with the various companies and not the equipment itself.

        • @Thom Hogan
          why did you buy the Sony FS100 over the AG-AF100?

          • It was a tough choice. Both products have their pluses and minuses. In the end, though, it came down to sensor versus lenses. The Sony has a superior sensor, and by a very visible margin. I’m doing a lot of low light work. Lenses? Well, it would have been nice to use my pile of m4/3 lenses, but realistically, on the one project I most need the camera for, it’s going to be my Zeiss/Nikon primes on the camera, and both can adapt. I’m taking a little bit of a chance that Sony will eventually produce the E-mount lenses I want, but the video is very very clean, even when pressed to 30db gain.

          • @Thom Hogan
            did you see this about the Sony FS100?

          • > Did you see this article…

            Nope. Hadn’t seen that particular one.

            Some things I agree with (the controls are better on the Panasonic), some things I don’t: I wouldn’t shoot with either camera as they come configured from the manufacturer, so the whole “handle is too small” type of complaint on the Sony doesn’t really apply to me. The one thing I don’t like about the Sony is the lack of ND filters, a very serious mistake on Sony’s part.

            As I noted, for me the decision was sensor versus lenses. In my (admittedly limited) testing, the Sony had what I needed sensor wise. Again, a lot of what I need this level of camera for is work I’m doing for a local group, and low light is the norm.

    • No, wait for the GH4 with 4K video, or better yet the GH5 with antigravity neckstrap lugs. Don’t worry, nothing photogenic will happen between now and then, so you won’t miss anything…

  • I’m usually in sync with Hogan, but his recommendation against the GH2 is odd. Basically, he’s saying: “If you find one, don’t buy it, because they’re too hard to find.” (Sounds a bit like Yogi Berra’s famous aphorism: “Nobody goes there anymore; it’s too crowded.”)

    I use both a GH1 (mine is unhacked, thank you) and GH2 pretty heavily for both still and video shooting. While I concur that the video capabilities are similar, the GH2 has what I consider to be small but very significant advantages as a STILL camera, including:

    — Noticeably faster AF
    — Significantly reduced shutter lag and overall faster response time; I don’t have numbers, but I know that I’m much more successful shooting peak action with the GH2 than the GH1.
    — The EVF’s poorly-documented but hugely useful “Constant Preview” mode
    — Better ergonomics: one-push magnification for manual-focus lenses, better location for control wheel, more assignable function buttons.

    I agree that there’s plenty to carp about in terms of Panasonic’s supply-chain management. But strictly in terms of the camera itself, I’d say that if you have a chance to buy either a GH1 or a GH2, the GH2 is worth the extra money.

    • HMR

      I have to agree with you. I too, use both the GH1 and GH2 and the diff between the two, for me,is night and day. The speed and accuracy improvements on the GH2 are fantastic but the ergonomic improvements put it over the top for me.
      I choose to use the GH system mainly for it’s size/weight advantage over competitors. I realize that I lose a little in the IQ department but not enough for me to be dissatisfied. I love using legacy glass and, as you mentioned, the one-push magnification is a huge plus.
      I do feel cheated a little by Panasonic for some of the crippled features that they could make available like higher bit rates and more codec choices (1080/30p@24 and 60p would be nice) but it’s a calculated marketing strategy or they are afraid of confusing us with too many choices. Still, I have to recommend the GH2.

    • Hmm. Being compared to Yogi. That’s either good or bad, but I’m not smart enough to know which ;~).

      Thanks for pointing out two things I forgot to mention, though: the faster focus and the beyond poor documentation (these cameras really need a Complete Guide, but why would I write one when most of my audience can’t buy the camera at all eight months after launch?).

      My point, though, is relatively simple: you really don’t want to be a customer of a company that treats you so poorly. Lack of product. Constant battery switching. Lack of communication to customers. Exceedingly poor documentation. The list goes on. It’s sort of like Jaguars were in the US at one time: really nice cars, but they’ll be in the shop instead of your garage most of the time, so why buy one?

      It’s not good enough being a great product. You need great support and a good ecosystem around it. Panasonic is failing more and more at that with each generation of camera, at least here in the US.

    • cL

      Quote Ranger 9: “If you find one, don’t buy it, because they’re too hard to find.” (Sounds a bit like Yogi Berra’s famous aphorism: “Nobody goes there anymore; it’s too crowded.”)

      Sometimes I think Thom and a well-known Mr. Rockwell are the same person…. Just an observation.

      • cL

        Just to be fair, Thom does provide good info sometimes, I just don’t like the way he argues, but good information is still good information, so nothing personal.

        • The difference between KR and TH is that TH’s mind is always open, and yet somehow he retains a vast wealth of knowledge about both cameras and the business of cameras.

        • Let’s see, I could pull all my punches and equivocate about whether I like something or not, is that the way you want me to argue?

          I’ve never said I expect everyone to agree with me. I have strong opinions, so what? I try to support those with detail/facts/demonstration. I don’t always get it right, and I’m willing to change my mind if someone can show me that I’m wrong. You should also note that I don’t ever get into name calling (or even innuendo like “TH and KR are the same person” ;~). I stick to my observations and facts as I know them. So please tell me what’s wrong with my style of argument?

          • cL

            That’s assuming calling you KR is name calling. ;-p

            Joke aside, no, I don’t think having strong opinion is wrong. I have strong opinion, in case you haven’t noticed. ;o) What I mean is, you do have at least one trait shared with KR, which is hyperbole (now I think of it, I probably mean blanket generalization). For granted, KR is totally unchecked with his sweeping statements, and he is not ashamed of it, though it’s not the logical way to argue for something. It’s the methodology I am questioning, not your character. You could be my best friend, but if your argument has fallacy in it, you could bet I would question it.

            In an argument, premise is the most important thing. If the premise is wrong, even the argument structure is logical, the best you could do is sophistry. Using observation as fact is okay in a blog, but not quality enough when it comes to a scientific study. I know with the advent of the Internet, the difference between news and tabloid is more blurred than ever, but we should try our best to keep our published work objective to keep our readers informed (as opposed to misinformation). If it’s just a gut feeling, state it so we all know it’s just an opinion. Try to keep the subjective portion of the article separate from the objective portion. It’s journalist’s integrity thing.

            I know I often criticize in jest, and sometimes it may sound kind of mean (probably my bad), but if it makes people stop and think, then I have done my job. The purpose of art is to provoke thought. It is true for photography as well as linguistic art (and I usually am very frugal with words when it comes to criticism, because it’s kind of nasty business…, and unfortunately shorter the phrase, more easily it can be misinterpreted). Sorry if calling you KR is way overboard (assuming you think he is all bad… ;-p), but I really believe you should keep your argument in-check. I still appreciate the effort you did because I know it’s not easy, but tell me not to speak when I saw something isn’t quite right is not easy….

  • El Duque

    These are the 3 cameras I would love to own. Actually, I currently own an X100 that I absolutely love. XZ-1 is one of the most awesome compact p+s cameras. GH2 is nice for full size camera with great video. I agree about the GH2 problems. Panasonic is losing me as a customer. I sold my GH1 for a GF1. GF2 was horrible. I almost bought a GH2, but wanted something compact. So now I only have X100. I don’t really care if people “recommend” this camera. Most gripes are with some firmware/menu problems. Most I assume will be fixed. At the end of the day I care what takes good photos, and am not as much concerned with a bothersome menu item. The question is, will Thom, and others change their recommendations when the firmware is updated and fixed these minor problems?

    • IB

      Not sure what you are smoking… GF2 is horrible, but not the GF1?? GF2 is an enchantment over the GF1 in practically every way. Its smaller, has much better video, faster auto focus, has stereo sound (much improved), touch to focus, improved menu…

      Seems like many people only care about how they select shootingmode, I asure you, it is very easy on the GF2 as well. Time to face the facts.

      • Agree. The GF2 is better in many ways, though I miss some of the GF1’s more standard controls. I can adapt, though. At least as soon as find some more batteries for the GF2 and figure out where to sell my extra GF1 batteries ;~). (That’s sarcasm folks.)

      • El Duque

        I should not have said horrible. Yes, I missed the control dials on top. Actually GF2 may have been better all around but I expected improvements including the sensor which I believe was the same.

        Of course I have no idea if any firmware updates for X100 will come out. I hope they do. If not, I have no problem buying an X200! I agree some of the problems are dumb, such as camera freezes. I would not mind them if I knew they would be fixed but who knows.

    • I hope you’re right about Fujifilm fixing the firmware issues. Historically, though, Fujifilm wasn’t all that good at doing anything other than outright bug fixing in their serious camera firmware. More likely is that you’ll see an X200 that doesn’t have the same problems.

      As to whether I’ll change my recommendation: first, a number of the firmware problems are not minor, including the power off issue. But, yes, if someone fixes their product I have no problem changing my recommendation. I’ve done it in the past, I’ll do it in the future.

      • cL

        Valuable information there. Maybe I’ll wait for x200.

  • funboy

    @IB have you ever touched an oly 14-35 F2 or a 35-100mm? those two in my opinion are the best lens in the planet

    • IB

      I have not used them, I do not doubt they are exelent, but I was talking about the m43 lenses.

    • Mr. Reeee

      We hear all kinds of stories about how fabulous old Olympus/Zuiko lenses were. How come all their M4/3 lenses are mediocre? Oly seems to have treated their M4/ lenses as afterthoughts.

      It’s a shame for the platform.

      • Ulli

        i have never used m.zuikos but i don’t believe they are poor performers.

    • Brad

      The finest zooms ever made. If they made them in M43 they’d be 20% lighter and smaller. Even at the price, I’d buy one in a heartbeat. Optical nirvana.

  • Greg

    I had a GH1 (bought direct from Panasonic in March) but mine had terrible problems with fixed pattern noise issues – often manifesting even as low as 800 ISO. So I’m waiting on a GH2 (also direct). I don’t need one anytime too soon as my EP-1 works pretty well.

    I figure it’ll either arrive before next fall or maybe I’ll get a pro Pen if it takes too long :-)

  • Michael

    Here’s my personal mini review:

    1) Buy the GH-2 if it feels right for you and can take the photos you require. Getting hold of one may indeed be difficult, but the problem isn’t worldwide. (GH-2s are easily found everywhere in Japan and both and have them in stock).

    2) The Olympus XZ-1 is a neat little camera with a bright lens and quality Jpegs. If I was in the market for a P&S now, it’d be on my shortlist :).

    How about everyone else? What are your personal recommendations? I think we need a much wider variety of opinions out here to balance the board.

    • cL

      Here is mine:

      GH2 is good if it fits your shooting style. If it has no major improvement over GH1, then that means it’s not a logical upgrade for existing user, but doesn’t mean it cannot be recommended. There are worse camera out there.

      XZ-1 is also on my short list of P&S camera. It’s between that and Panasonic LX5 though Panasonic’s JPEG plain stinks (but it does shoot RAW and I don’t remember I ever use JPEGs when I had my LX3).

      And don’t forget to worship Maitani three times a day. Temple of Maitani awaits you. OLY GOOD, CANON BAD. OLY GOOD, CANON BAD. (okay, the last paragraph is strictly un-serious, but we are still waiting for you… :-D).

  • fta

    Personally, here is how m43 is playing out for me.

    Studio/Tripod/MegaZoom/Macro/Flash photography etc.. I use the GH2

    Street/Hiking/Legacy Lens/IBIS/pancake lens/Party photography etc.. I use E-P1

    As a system, m43 has really worked out nice for me. It’s almost as if Panny/Oly planned it this way.

    Now, I’m really looking forward to the E-P3 announcement later this year. If they release an E-P3 with built in EVF and keep it the same size or smaller then I am set for a loooooong time. Happy as can be. Maybe a few more lenses here and there, but as a system, m43 will be just fine. m43 will be MORE than enough for my creative and technical abilities.

    • pdc

      Right on

  • Thom Hogan…………….skip

  • ijack

    Well, selling to the states now probably give them too low of a margin to put a huge effort in, considering how much USD has depreciated in the past 2 years, not a disastrous decision in retrospect.

    • Haven’t been to MBA school, eh? ;~)

      The US market represents typically one-third or more of any camera product’s sales. Even if you took a lower GPM in the US (and I’m not conceding that you have to), you’d want the volume, because it would allow you to increase your GPM elsewhere.

      Panasonic has a large infrastructure in the US. It’s highly inefficient. Amongst the Japanese subsidiaries here, it’s one of the ones that have been going backwards for quite some time. It has little to do with product. It has everything to do with management and policies.

      • Oh, come on Thom, you know that its the fault of employees and customers. Management is always right ;-).
        (that’s sarcasm, too, although sadly the nearly universal attitude of management).

  • ratoa

    I wonder why panasonic haven’t improve their pooooooor cmos sensor already

    GH2’s 18m pixels is just for the 3d lens without interpolation.

    the main problem is — the noise banding, irregular noise and black clipping which causes image green-shift in lowlight.
    yes the M4/3 system apply quite a lot software correction on image, but you still need a good sensor to compete with other makers…

    so, I think panasonic will have a hard time this year.

  • George

    omg admin
    Thom Hogan again !!!
    Again not as a photographer but much more like a marketer or a strategist
    come on we don’t need this kind of useless opinions

    • cL

      I think he IS a marketeer (a consultant). You can go to his website and he does post some photos, but he is a businessman by large. Though I don’t agree with him most of the time, but there is nothing wrong being a business person per se and voicing his opinion, just to be fair to him.

      His opinion isn’t completely useless…, but sometimes a pure photographer won’t share the same opinion because concerns are different.

      • Being an engineer, and having worked at companies run by engineers, none of which are still in existence, I can assure you that without the business people, the engineers won’t last.

        • cL

          I hope you’re still following this thread. Coming from finance background, I know the importance of budgeting, but I also know some companies have lost their spirit that founded their business in the first place. The key is to integrate the two: retain the passion for the product, but use some discipline when it comes to budgeting. Financier tends to look everything in dollar values, and engineer types tend to over look whether something is actually useful or not (i.e., just because you can do it doesn’t mean it should be done; do you really need all that capacity/specs requirement?).

          Put everything in perspective. We have tons of people who want to have the greatest camera ever made, in term of technical specs. However, how many of us actually use the full capacity of our cameras? Hate to say this, most of the time, we are the weakest link/bottleneck. So extra cost spend on it is not justified. But if all we think about is price point, then we would buy some crappy Kodak digital cameras, which is really a function of the company’s profit margin rather than usability… (but sold for very cheap to consumers).


    Panasonic factories have been it bad by all the Tusanami sorry for the miss spell. I dont know what the hell they are going to do about the out of stock problems. I spoke with a insider of Panasonic and she is up to her T** in problems.

    O dear

  • Christoph

    “Don’t buy it because it’s hard to get.”

    Thom Hogan’s wisdom reaches new and unforseen heights. (facepalm)

  • Brad

    We’ve come to expect a lot from these companies. The mirrorless revolution that Panny started with the GH1 allowed ILC’s to shrink dramatically and autofocus during video. Canon and Nikon are still reeling and the GH2 is an improvement in every way to my eye in both still and video. But the two main niggles are nerve wracking and do not bode well for the future- #1 US availabilty and #2, (and much worse, I think) Panasonic’s double whammy firmware crippling- not only have they made the cameras unhackable, they’ve gone so far as to disable the ability to record video to an external recorder at a higher bitrate. The only venal reason for this is to force people to buy the Ag-af100. This is bad, bad karmera.
    And on the sony front, all I’ll say is that Thom is right about the sensor but he should’ve spent more for an F3. That camera is the next revolution and well built in every way that the FS100 is not. Well worth the extra money. Also, when the F3 starts recording S Log to an ext. recorder when the firmware update comes out the low light revolution will be in full swing.

  • Thank you for posting such helpful info on this forum. I was just searching for some information on this topic.

Back To Top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

What are Cookies?
A cookie is a small file of letters and numbers that is stored in a temporary location on your computer to allow our website to distinguish you from other users of the website. If you don't want to accept cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but at the bottom of this page you can see how to disable cookies. Please note that cookies can't harm your computer. We don't store personally identifiable information in the cookies, but we do use encrypted information gathered from them to help provide you with a good experience when you browse our website and also allow us to improve our site. You can watch a simple video from Google to find more information about cookies.

Cookies used by our Website
The 43rumors website,, uses the following cookies for the collection of website usage statistics and to ensure that we can . These are anonymous and temporary. By using our website, you agree that we may place these types of cookies on your device.
Read how Google uses data when you use our partners' sites or apps:
Google Analytics Cookie Usage on Websites: Addthis cookies:
Disqus cookies:
Vimeo cookies:
Youtube cookies:

Disabling/Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. Please note however that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. For information about how to disable cookies in your browser please visit the About Cookies website.