Amateur Photographer had a small talk with vice president of Samsung Techwin Byung Woo Lee and he said “that Samsung has moved into this new category as it realises that there is no chance of successfully competing against the developed DSLR ranges held by Nikon and Canon. Kim told us ‘We will create a new category that we can dominate’. Interestingly SS Park, BJ Kim’s replacement, told AP today that Samsung does not see the NX series as a competitor to the Micro Four Thirds products of Panasonic and Olympus, but that Samsung’s models will broaden the mirror-less micro camera choice. When asked how the NX range would develop Park said that the company obviously intends to produce more bodies in different forms and of different sensor resolutions, and that some models would appeal to professional users. With this in mind it is obvious that Samsung will have no need of GX DSLRs. Alongside the technology products that Samsung Electric has on show here the idea of an optical viewfinder seems rather old fashioned and inflexible.”
In summary. Samsung will stop producing “traditional” DSLR. They want to be number one in the new mirrorless camera segment created first by Panasonic and Olympus.
Finally we know the US price of the NX-10. BHphoto listed the Samsung NX-10 with a price of $699,
Samsung has a plan to release a super zoom lens for NX10 like Panasonic 14-140 zoom lens.
It will be available some time this year.