Panasonic statement about the G7 rubber-off serial numbers.

Panasonic G7 owners may have noticed the serial number on the camera can rubbers-off. Panasonic US released an official statement about the matter:

Panasonic has just become aware that some customers who recently purchased DMC-G7s are experiencing rubbed-off printing of the camera’s serial number tag and we apologize for any concern this may have caused. Any reference that these are “knockoff” cameras is not factual. We have already informed our factory in Japan who is investigating these reports. Be assured that this will not have any negative impact on the camera’s warranty. Your warranty is validated by the proof of purchase from an official retailer and the serial number clearly appears on the carton’s UPC label. All customers should retain these two documents in addition to registering your camera on the Panasonic web site in the unlikely event that you require service. https://secure2.prodregister.com/pnaportal/index.aspx

Panasonic G7 Store Links:
Black G7 with 14-42mm lens at Amazon, Adorama, BHphoto and Panasonic. In EU at Jessops, WexUK.
Silver G7 with 14-42mm lens at Amazon, Adorama, BHphoto and Panasonic. In EU at Jessops, WexUK.
Black G7 with 14-140mm lens at Amazon, Adorama, BHphoto and Panasonic. In EU at Jessops, WexUK.