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Panasonic is hiring to create a new Lumix Pro service!


The last days Panasonic repeated in many interview that they want to compete in the “PRO” segment and the new Panasonic GH3 is actually the first high end camera. And of course these kindof market will also need a professional service. A reader (Thanks!) found that new Panasonic job offer on Linkedin. It really explains in easy words what the new PRO service is:

1. Create, manage and improve Value Add Programs to attract Enthusiast and Pro Markets for Lumix:
– Pro Rental Programs for G Series cameras and lenses
– Trade In Program for Lumix G Series
– Financing / Leasing programs
2. Collaborate with Services and BOG to create new services
– Expedited technical services
– Extended hotline hours etc.
– Exchange programs for Pro Photographers
3. Training
– Develop training programs for channel partners and consumers
4. Accessories
– Manage accessory offerings for Lumix Hi End
– PSI for accessories
5. VDF and e-Commerce
– Support sales programs for e-commerce
– Provide support for accessory selection and content to VDF partners
– Create up-sell strategies for accessories on e-commerce and / or VDF platforms

Panasonic and Olympus Preorder Links with specs and price:
Special GH3 page at Amazon (Click here) and a full Olympus presentation page at Amazon (Click here).
GH3 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here) and in Europe at Wexphotographic UK (horrible price in UK!).
35-100mm X lens at Amazon (Click here), Bhphoto (Click here).
E-PL5 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here). In EU at Amazon Germany, Amazon UK, Amazon France,
E-PM2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here). In EU at Amazon Germany, Amazon UK, Amazon France,
XZ-2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
60mm macro at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
12mm Black prime lens at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
15mm cap-lens at Adorama (Click here).


  • All sounds good, wonder if they are doing the same in Asia and Europe? And wonder they’re plans are for a AF100 successor…

  • They need serious presence in Los Angeles, CA, especially if they want to be a major contender in the hybrid HD camera/cinematography area. Actually, micro 4/3 is under-represented in LA overall.

    – Joe |

    • Dummy00001

      If they are serious, then they would try to cover the film-making centers around the world first (further capitalizing on the presence in video market). If that happens – or not – that would be the first indication of whether Panny’s pro strategy is sensible or not.

  • Sqweezy

    This can only be good news for those highly invested in Panasonic gear. This also spells well for rumors of a GXPro line of rangefinder-style cameras with built-in EVFs, not to mention the future possibility of FULL-FRAME mirrorless interchangeable lens compact cameras.
    Hopefully, their current customer base will still be around when such a time comes.

    • Mark

      I think they want a pro service for the GH3 just like Canon and Nikon have pro services for their high end camera’s. So Panasonic really is serious about entering the pro market (even more serious than Sony with the A99). With such a service Panasonic would be a choice for the professionals who make a living with photography and need direct replacement if something broke.

  • silv

    arent they gonna hire vitaly? lol

  • Yun

    Signal for Pro cameras are on it’s way .
    Good , let’s make it happen .

  • dau

    Like the idea of a trade in!

  • Guys, let me understand.

    As far as I know, at this time only Canon and Nikon have professional services – not even the Sony or Pentax, despite of the fact that they both have already professional models on the market.

    So Panasonic will be officially the third professional photo camera brand, won’t it?

    Nice to hear…

    • Pixnat

      The 4th maybe.

      Olympus pro service, since the E-1

    • Dummy00001

      Since Panny is highly video oriented, I think comparison with the cine/video equipment makers is more appropriate. There, pretty much everything is covered by pro service – by simple virtue of the gear being most of the time rented directly from the manufacturers. (IIRC RED tries to change the established gear renting scheme by also selling cameras. But even they had to introduce renting service later.)

  • matt

    looks pretty nice.. and now the question..
    is gh3 the camera that should be called pro, or is something pro on it´s way next year to compete with omd-pro?

  • Arkersaint

    Panasonic appears as not only willing to develop “pro” marketshare, but also willing to increase networking with the enthusiasts and pros.

    That is also very very nice to hear since we are entitled to hope more sensitivity to high users needs !

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