North America doesn’t like Mirrorless cameras, rest of the world…does like them!


CIPA data of cameras shipped by Japanese companies (October 2013)

It wasn’t really a secret but now you can see it on a nice graph (Thanks to Personal-View). As you see Asian countries are rapidly switching from DSLR to Mirrorless cameras. Europe’s mirrorless market is also slowly growing. But it’s in North America where Mirrorless cameras still cannot come closer to DSLR sales. Hard to say for me why it is so. Wrong marketing, different culture., or something else…you guess :)


(FT5) Short updated: New GH 4K is coming first half of 2014. And so the new OMD.


The last two weeks I got more feedback from trusted sources about the next (very soon to come) new MFT camera announcements:

Panasonic GH 4K
Two more sources confirmed a new GH 4K camera announcement for the first half of 2014.  They also said that the specs we posted here on 43rumors are very close to the final camera specs. Here they are:
1/8000 shutter
1mil dot OLED screen
21mm OLED viewfinder, 3,000+ dot.
Time code
200mbps mp4 All-i/100mbps IPB
4:2:2 10/8bit output
3G-SDI and XLR adaptor (An adaptor that the camera sits on with XLR x2, HD-SDI x4)
Price: €2799

Olympus OMD
And other sources also confirmed the entry level OMD will be announced in February. No specs yet although we can expect the camera to have minor differences only (compared with the EM5).

In short:
Both cameras are coming for sure! I didn’t get any info yet about new PEN and other G or GF cameras.

Leica and Sigma Suprises:
I am currently working to see if Sigma will make a new MFT camera. What’s 100% sure is that Leica will NOT launch an MFT camera.

P.S.: More rumors about the new lenses will be posted soon!

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Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct


Big Panasonic GM advertising strategy in Japan.


Unlike the GF series Panasonic is investing a lot of marketing money on the new GM1 “philosophy”. At least in Japan Panasonic invested a lot to change their image and with the Gm1 release they also launched a new website: The famous Japanese actress Haruka Ayase is sponsoring the GM events ( This is just to make you understand that like the GH series the GM could mark the beginning of a new much bigger vision on high quality “miniature” mirrorless cameras.

GM1 preorder list:
In US at Amazon, Adorama, BHphoto.
In Europe at Amazon Germany, Wex Germany, Amazon UK, Fotohanskeuzekamp, Cyberphoto Sweden and Wex UK.


US deals: Free accessories and savings on Panasonic kits. E-M5 for $757. And up to $800 off Olympus kits.


As usual on Sunday we got new US deals (and some got extended):

1) Get Free Accessories and Save on Select Panasonic Lenses with Purchase of a Qualifying Compact System Camera at Amazon US (Click here).

2) Olympus E-m5 for $757 at BigValue (Click here).

3) You can save up to $800 on MFT lenses. To see the deal click over at the Amazon deal page (Click here) or at BHphoto (Click on Buy Together & Save link).

4) The up to $200 savings on Olympus cameras got extended at Amazon US (Click here).

UPDATE: The 12-40mm lens is in Stock at Amazon US (Click here).