Today I want to catch up with some stuff I never managed to post before on 43urmors. In that case if you want to know a bit about Olympus future strategy look at Techradar that had a chat with Olympus about three themes:
1) Olympus: We’ve got the edge over competitors (Click here)
Thackara from Olympus affirms that Olympus has the edge compared to other mirrorless systems: “Some of the other compact system cameras have a very limited range of dedicated lenses, whereas we have now offer a choice of around 20, it’s a very good range of options and some of them are pretty serious“.
2) Olympus: Phones will never replace compacts (Click here)
Mark Thackara, Olympus UK marketing manager said: “The concern for us is that we have to keep giving people a reason why they should have a camera as well as a phone.”
3) Olympus: apps on cameras are coming (Click here)
In that case Mr. Thackara said: “It’s something that has been discussed, but because the emphasis is on image quality, they’re [Olympus] a little wary of opening up the OS. I think it’ll happen eventually, but things are not as easy as we think. The appeal of people being able to add to their cameras is big though. It’s on the list.”
Overall I think one of the crucial aspects will be the software. Sooner or later companies will have to allow the development and installation of third party application. Very likely Samsung will be the first company to release a camera based on the Android system.