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Olympus released a new imaging division strategy document: Focus on OMD camera and PRO lenses!


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Olympus released some new financial documents including a new imaging division strategy document.

They expect sales to drop further but they plan to improve the profitability with the following steps:

– Expand sales of highly-profitable OM-D series cameras and PRO series lenses
Mirrorless camera system that are uniquely Olympus, attaining high level of compatibility between
overwhelmingly compact & lightweight and high image quality with the Micro Four Thirds Standard
– Accelerate development of products aimed for professional and high-level amateur users
– Improve manufacturing cost ratio by consolidation of manufacturing facilities and improved
efficiency in manufacturing startups

What do you think?

Thanks EdinaMNguy!

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