Olympus: PEN cameras can have built-in viewfinder, E-7 already planned.


The Russian website Onfoto (Click here) published a new interview with Toshiyuki Terada (Product Planning, Olympus Imaging Corporation, Japan). Some interesting bits:
1.) A built-in viewfinder is not exclusive for the OM-D line. Future PEN camera can have built-in viewfinder maintaining the current form factor. Personal note: I guess this means that PEN can have a sort of rangefinder styled viewfinder like the Sony NEX-7 or even better, like the Fuji X PRO 1.
2.) The E-M5 cannot be considered like a professional camera because “Reliability for E-5 is much higher than the OM-D.” and “I can not tell you how many shots will slide OM-D, whereas for the E-5, we guarantee that at least 150,000.
3.) When asked if the sensor is from Panasonic he answered: “We do not disclose any information about the sensor manufacturer. Maybe so, and otherwise. We do not say yes or no.
4.) The E-M5 LCD rotates in only one axis to keep a compact size.
5.) About the Four Thirds adapter: “this is one of the essential areas that we explore and study“.
6.) About future Four Thirds products: “We already have started studying a successor of  Olympus E-5.”
7.) Olympus sees no difference between using 12bit or 14bit RAW files.

Summary: PEN with built viewifnder is posisble, E-7 will arrive sooner or later, and a professioanl OM-D is also veyr likely to be developed. That’s a great plan or not? Question:

What camera would you want from Olympus?

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More E-M5 bits: Image samples at Lydogbilde (Click here). Olympus E-M5 preoders search(!) links at Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay.

Something else: Tsutomu Omori, managing director of Olympus India has been found death (suicide). My condolences to the family and to Olympus. More info at Indiatimes.


  • So now they have to say that a better OM-D is on the horizon?

    They have to say it at this point when:
    1) OM-D E-M5 is not even out yet.
    2) I’m almost pre-ordering.

    And so…. now do I wait or not? Why do they have to make such announcements which I (personally) find detrimental to the current offerings?

    Sorry, I’m very new to cameras. Just a newbie’s 2 cents.

    • zf

      1) New Pen with EVF is coming
      2) New e-7 DSLR is coming
      3) No new OM-D is coming soon.

      • >Sorry, I’m very new to cameras. Just a newbie’s 2 cents.

        How about just concentrating on photography? You already made the fist mistake with gear lust. Get that out of your head because the OMD is already more than plenty for anyone other wise you’ll just be….

    • Bobafett

      Hi Dereth

      It all depends on what you wanna do with and what you expect from the camera. These might be helpful questions:
      Should it be pocketable? Do you really need wheathersealing? What’s your budget? Which camera is more fun for you? etc.
      Have a look at Kirk Tuck’s visualsciencelab. He’s got an interesting approach of choosing a camera =)

    • bilgy_no1

      @ Dereth

      If your a newbie (as you say), I would advise you not to care too much about the professional grade cameras. There’s a lot to lear in terms of photo technique before you can fully exploit the advanced functions of a pro camera.

      Start with a relatively modest entry/enthousiast level model and learn the basic techniques (exposure: aperture, shutter speed, ISO), artistic aspects (composition, lighting, colours, contrast, etc.), processing, and most of all: the kind of photography you enjoy most.

      You’ll have plenty to learn and explore for several years, and anything from a PEN E-PM1 to an E-M5 will provide you with the opportunity to do so. Maybe a double zoom kit E-PL3, GX1, NEX or whatever will be a good start for you. The E-M5 will be more like a D7000 level enthousiast camera with lots of benefits over the others, but at a price of course.

      • Esa Tuunanen

        > The E-M5 will be more like a D7000 level enthousiast camera
        Wrong, E-M5 is more like D5000 level camera with heavily menu based controls instead of direct buttons of real enthusiast cameras.

        • Vlad

          Back to our discussion from another thread :) the OM-D has two dials which I personally find very important. Not one entry-level DSLR has those. And also the OM-D is smaller.

        • bilgy_no1

          I think the E-M5 provides direct button control: 3 programmable buttons on the body, one on the lens, and more still on the grip. In addition to the dials.

          It also does menus well, with touch control now extending to the SCP.

          Its build quality and performance further distinguish it from the D5000 level.

        • Nelson

          Try to water D5000 and see if it survive

    • sss

      I’d like an olympus full frame sensor with olympus colour character :). I wish.

    • Leu

      if you are new to cameras do not buy the OM-D, because surely you haven’t fully exploited whatever camera you’ve already got. Exhaust it first, unless it breaks or you’ve got tons of disposable income, it makes more sense to buy lenses.

      • Geoff

        Yes it would make more sense to buy more lenses, assuming you have an interchangable lens camera. If not it has to be a new camera but then still does not have to be an E-M5, an E-PM or even E-PL would be fine to learn more with and open you to the benefits of an interchangable lens.

    • Mike C

      Most of us have learned not to wait for Olympus to do anything. It could take forever. Find what suits your needs and dive in!

    • James70094

      You missed the point. There is always something new on the horizon. If you are waiting until a time when it will be years between camera upgrades, you will never buy a camera. This statement is assurance that Olympus is committed and continues to move forward with all three lines. The next camera is at least 6 months from being announced, is likely to be the E-P4 and won’t be available till the end of the year. The EM5 replacement would be made months after that, perhaps next year.

      • Leu

        the EM5 replacement should be two years from announcement, if it isn’t than this camera isn’t meant to last.

  • They must release new PEN models as soon as possible while the “new” sensor is still hot.

    • Cedric L

      +1 that’s money talk!

  • DaBastl

    Oh yes…. I am quite happy with these news.


    New Pens with viewfinder – what is the real difference between the E-M5 and an E-P3 with built in Viewfinder? The price? There wouldn’t be many buyers if they will cut most of the new features from a new pen I think.

    Professional E-M Camera – nice, but what price can we expect for this, > 2000$ body only? Ok, for those who earns money with this, but I am quite sure they will wait for a E-7.

    • Anonymous

      weather sealed body and tilting screen maybe? And a rangefinder form-style. Personally I really don’t care a bit about the form. E-M5 will work for me.

    • Balthier Bunansa

      difference between E-M5 and next Pen with built in viewfinder will probably be weathersealing and overall visual design

      • DonTom

        Finally, we will get a digital PEN FT. Knew they would get there eventually. That, priced at $800 body only, and an updated Mini at $600 would give a very nice set of price points and clear differentiation.
        Personally I will get the E-M5, and maybe the mini, later. WP is worth it too me.

      • Digifan

        Don’t forget the grip.
        An E-Px with VF build in, will probably not be so good with a vertical grip, in handling terms.

        The DSLR style body has it’s use.

  • Mal

    Do I have to choose the Pro option to get four thirds lens support? In reality I would choose a PEN with built in view finder and Four Thirds lens support using a PDAF enabled sensor!

  • Yun

    Good news , all highend new rangefinder will have build in viewfinder , that is what I really expect from m4/3 . And I don’t believe Panasonic will behind Olympus when come to innovation technologies . Since OMD cannot be classified as a Pro camera by Oly means there will be a Pro M4/3 camera on it’s way . This is what I’m waiting for , hopefully it can be delivered within 2012 .
    By the way , where is news for the 2 highend X lenses ? Postpone ?

    • Stu5

      It’s not going to happen from Olympus in 2012 when EVF technology is still not good enough to be considered for a professional camera. Olympus have been very clear about an EVF not being good enough for a professional camera yet and that is not going to change within a few months.

      • Digifan

        Allthough the E-M5 will not be supported by the OGPS, I will buy 2 as soon as they are available.
        The gigs I mostly do are about stealth shooting in crowdy environments or public. The camera needs to be weathersealed and not very conspicuous. The E-5 was a must WS + art.screen. Up to the E-5, I managed with E-1.
        The total package was smaller than solutions from other Mfrs.
        The E-M5 will give me more stealth, speed and weathersealing, the option to add a grip etc.
        I can see the E-5 and backup body being left behind. The price will drop later on so if I use up the camera’s I can probably then buy a replacement for less than the initial price.
        If Olympus comes out with a real Pro body, next year or later, it must have much better features then the E-M5 has right now, to upgrade.

      • HanYolo

        Have you seen Sony EVF tech? It’s pretty good and the technology is out there, unfortunately, it won’t be brought to market yet as the production cost is still too high. Doesn’t mean it can’t be brought to market it’s just consumers would complain about high cost of final product. When production cost is brought down we will eventually see better “professional” grade EVF. The military has a lot of tech they get to test and eventually some of it makes its way in consumers hands albeit in a different form. I work as a consultant wish I could say more ;-)

    • @ Yun
      Panasonic have the technology but are not being bold, they are not hungry like Olympus who also have more of a photographic heritage…

    • NativeFloridian

      I am most interested in the next PEN (E-P4) and I hope it comes WITHOUT the viewfinder… I don’t want the extra expense and size when I know I will use it infrequently.

    • “Since OMD cannot be classified as a Pro camera by Oly means there will be a Pro M4/3 camera on it’s way . This is what I’m waiting for , hopefully it can be delivered within 2012 .”


      I don’t know if it was Terada-San or Ogawa-San but in one of the recently published interviews, one of the two revealed that a decision regarding the design and production of a µFT pro camera has not yet been made. So, I wouldn’t expect such a camera to hit the market, this year.

  • Olympus seems more confident than ever. M4/3 is quickly becoming a full system with lots of possibilities as to body style and functionality.
    “(4/3 lens compatibility) is one of the essential areas that we explore and study“. What I read is: “we already have a working solution”.
    “We already have started studying a successor of Olympus E-5”. What I read is: “a high end m4/3 with PDAF support is due before long”.

    • Bob B.


    • Olympius

      Olympus micro 4/3 cameras will NEVER have PDAF support. Never, ever. Won’t happen.

      Why I’m I so sure? Because now that Olympus is on the 3.5 generation of micro 4/3 cameras, it still isn’t included.

      The best E-7 would be the E-5 with the new 16mp sensor. They can leave everything else the same for all I care.

      Micro 4/3 bodies and their 9 month development cycles are disposable cameras. Not the kind of platform that will ever support a pro-spec camera. We’re lucky to have gems like the GH2 and E-M5…for the next few months or so anyway…

      – Olympius

  • Vivek

    Very good news! A confident and active Olympus is fantastic!

    Yeah, a pen with a built in EVF, specifically, the EPL-3 (with the news sensor, of course)with a built in EVF! :)

    The GXR with a swivel LCD plus a built in EVF is also very welcome! :)

  • all seems very logical and promising to me………

    • NT

      Best news ever!
      A P-3 sized body with EVF – that’s my dream!

      • Mapleflot

        Might not have 5-axis IBS though if it needs a space, say, the size of…. a camera prism.

        • BLI

          That’s what “worries” me, too — in order to upgrade, EVF is mandatory to me, and with the advantages of 5 axis/DOF IBIS, I would probably not be without that either. So if EVF in PEN form factor implies no 5-axis IBIS, then I’ll go for the OM-D.

  • Bobafett

    The 5-axis IS is amazing! This will bring video-shooting without steadycam to a new level > lighter gear! I’d like to see the IS performing in low-light situation for available light photography.

    I’m kinda fed up with this sensor-discussion! It really doesn’t matter who the manufacturer is (Terada is completely right by not telling us)! What counts is the camera as a whole (handling, AF, IS, lens variety and quality, built quality etc.)IMO those who still whine about sensor-manufacturer, -size and pixel-counts forgot what this whole thing is all about!

    • “IMO those who still whine about sensor-manufacturer, -size and pixel-counts forgot what this whole thing is all about!”

      How true.

      • GreyOwl


      • HanYolo

        I disagree it’s actually what it’s about it’s all apart of the photography process just in the digital world. Photographers have to be conscious of such things as they apply to the the tool we use to capture the moment in the way we desire. I shoot all different types of photography and have different needs for the situation. Worrying about sensor manufacturer, pixel size has to do with a lot. Different sensors yield or render different results. It’s something to be conscious about. Equivalent to picking different types film by different manufacturers because of the different qualities they provide. So it’s safe to assume that some not all of the people worrying about the sensor so much are trying to make purchasing decision and sensor is one of the aspects though it’s shouldn’t be the sole reason to buy or not.

    • MGuarini


    • Cedric L

      +3 for the 5axis!

    • NativeFloridian

      DISAGREE. Before I spend $1000+ I would like to know what I am buying. The sensor is a part of any digital camera and is not that different from other ‘features’ such as EVF and the weathersealing. If the sensor is similar or identical to the G3, I’d like to know that as it helps me make an informed purchasing decision. While I agree that they DO NOT HAVE TO DISCLOSE the sensor maker… I hope they understand that DO NOT HAVE TO BUY THE CAMERA with incomplete information available.

    • Well – not all do the same type of photography. You must allow others to have other views and priorities than you have. Or maybe you are god? :-)

  • MGuarini

    I believe that the E7 will arrive more later than sooner. Olympus is less interested in 4/3 than in M4/3 due to the commercial success of the later. They are keeping the professional line just because they cannot kill it (company image). Anyway, having an E5 and an EP3, I would prefer a professional OM-D with good support of 4/3 lenses.

    • @MGuarini
      will probably been announced in September with availability in late November, just my guess..

    • I think E-7 coming in 2013, it a third year cycle on E-pro camera to Olympus.

      • Miroslav


      • Boooo!

        I doubt it. It’s time for a refresh of the E-5, since the sensor in the E-M5 is vastly better. Olympus simply cannot let a prosumer mirrorless camera produce better IQ than their system flagship for such a long time.

        I personally expect the E-7 to be announced in several months. Photokina the latest. The camera should be available in autumn, two years after the E-5 came out.

        The E-3 was late because the E-2 was scrapped, and the E-5 was late because they had to concentrate on m4/3 development. There is no reason whatsoever to update the camera every three years.

        • Ross

          Maybe they’ll give us an E30 replacement with the new sensor before a replacement for the E5.

          • Boooo!

            Doubt that too. The E-30 is virtually identical in size to the E-3 and the E-5 (though people keep thinking it’s a much smaller camera – it isn’t, they’re almost the same), but it lacks weather sealing and has that utterly annoying mode dial.

            The E-5 was a repurposed E-3. The chassis is basically the same. The E-30 chassis, on the other hand, is different. It would require retooling the assembly lines entirely.

            Furthermore, all HG and SHG lenses are weather-sealed. The E-30 is not, nor would its replacement be. What’s the point, then?

            What I *would* like to see is an E-650 or an E-720, whatever they’d call it, alongside the E-7, and I’d like to see weather-sealing on that camera.

            • Why not, is E-M5 not a new E-620, this have ca. by same size if we use grip anyway.

        • Miroslav

          “The E-3 was late because the E-2 was scrapped, and the E-5 was late because they had to concentrate on m4/3 development.”

          Maybe the E-5 was late because the E-4 was scrapped ;) ?

          • For general information (since you put smiley like you know already), Asian cultures often skip the number “4” and often any number with “4” in it for marketing reasons. As I understand it, the symbols for death and for 4 are all too similar in Asian language for general comfort (culture, superstition, or both).

            As an experiment, look for floors 4, 14, 24, … in a hotel in Asia (or really anywhere with heavy Asian influence). And don’t even ask about floor 44! :-)

            • caver3d

              Yet, Oly came out with the E-400, 410, 420, and 450 cameras. Explain that.

              BTW, I still have my E-420. Wonderful camera.

              • Miroslav

                Yeah, but they’ve skipped E-440 ;).

              • Vlad

                It’s about the prononciation of 4 in Japanese which can be close to the prononciation of “death”. 4xx are pronounced differently.

  • Boooo!

    E-7, please. The m4/3 cameras are too small for 4/3 lenses.

    • Digifan

      I disagree. E-M5 with grip will be fine with 4/3 lenses.

      • Not with those sluggish AF speeds it won’t…

  • The E-7 will need full tilt and swivel LCD, external microphone (not off a port), will probably have time lapse,GPS, more custom white balance, art filters and gradient maps as well as everything the E-M5 has but the E-7 might need apps and new lenses to storm the professional market…

    • Stu5

      It does not need Apps for the pro market. The majority of professionals do that type of thing in post processing to have more control over the final effect. The lens range is good enough. If you start looking at Canon or Nikons lens ranges it is there where you see gaps in their zoom ranges. Yes you could add some primes but not many pro users will buy them to justify the cost of production when the zooms are so good.

      • @Stu5
        apps are not just for filters.
        For business you could have:
        1. a synchronised calendar
        2. a check list of photos to take at events eg weddings
        3. auto uploading of proofs to the web
        4. wildlife shooters could have the species identified by image (or sound if shooting video)
        5. sports photographers could have sports people identified by shirt number
        anything to improve your workflow….

        new lenses would have new features.

        • Stu5

          You are having a laugh aren’t you? It’s a camera not a computer. Having these features built in would slow you down.

          Check list for wedding…. it’s called a piece of paper or a note pad. Much faster to access than a LCD screen.

          Uploading of proofs to the web… What from the camera? Computer does a better job.

          A pro wildlife photographer will know what they are photographing before they press the shutter release.

          • Nikku

            Yes, and accountants are pros, they can just keep handwritten ledgers.

            • flash

              Well, in Olympus case two sets of ledgers. :)

          • Steve H

            You really don’t get the idea of apps or an “open” operating system combined with wifi or bluetooth at all. The potential is phenomenal.

            – Timelapse with any options you may want
            – Instant uploading of proofs (I know pros that would LOVE this, imagine being at a sports event or fashion show and being able to be uploading pictures continuously and someone else could be working on editing them.)
            – The ability to apply a situation specific curve or adjustment to the RAW file in camera before the instant upload
            – VIDEO, look at all of the stuff going on in the GH2 Hack. Imagine if the operating system was totally open? Even more potential improvements.

            I can’t even begin to imagine all of the possibilities. They are enormous. Open up the operating system, and there will be amazing things produced.

            • Stu5

              You mean a flash or SD card that has WiFi built in… you can get those already.

              So you are going to apply a curve adjustment based on the view of a tiny, uncalibrated LCD screen. A pro which I am is going to want to add curve adjustments on a large hardware calibrated good quality screen that they can trust using Lightroom or another Raw software program.

              The GH2 hacks, you can do that in post in Final Cut or Avid with an Olympus, Canon or Nikon. This happens all the time.

              Time lapse you can control remotely aleady.

              You are talking about stuff that can be done already or done better afterwards. You are never going to get camera manufacturers to use open source and open source is far from perfect even on computers.

              • @Stu5
                OK when I see you out in the field with my camera with apps and I get my work out quicker to my clients then you’ll realise…….

            • hlbt

              “Open up the operating system, and there will be amazing things produced.”

              …like viruses.

              Re: “auto uploading of proofs to the web” — “auto uploading” is a fine idea; “the web” is the last place a proof should reach. Making use of the TCP/IP layer is fine, but everything else needs to be proprietary for professional use.

          • Who says its not a computer? Look inside, you’ll see lots of electronics.

            • yeah if something drops in value so quickley it must be a full blooded computer

  • Bob B.


  • Miroslav

    Some nice thoughts from Olympus, for a change :).

    1) A PEN with built-in viewfinder can maintain the current form factor and not look like Sony NEX-7, it can look like Nikon V1 ( although I’d prefer NEX-7 look ).

    2) That means E-M5 is E-30 replacement, E-P3 continues E-6xx line, while E-PLs are E-4xx successors. Now, give E-Px and E-PLx series all E-6xx and E-4xx features ( EVF, grip, controls, … )

    3) Much more important is its performance. Looking forward to first serious reviews.

    4) Please give us a bit thicker body with fully articulating screen. This Olympus tilt screen is anyway quite thick compared to Sony solution.

    5) A second confirmation in a week they are (still) trying to find a solution makes me confident we’ll see that adapter one day.

    6) Good. Even if they only upgrade E-5 with E-M5 sensor and processor, it’ll be enough.

    What camera would I want from Olympus?

    PEN with built-in viewfinder and advanced Four Thirds lens support :).

    For the record, I voted no. 1.

    • Digifan

      The Sony solution doesn’t feature weathersealing!!!

    • flash


      I like your thinking. Especially, point 1 and 2.

      On point “5) A second confirmation in a week they are (still) trying to find a solution makes me confident we’ll see that adapter one day.” I am not sure there is enough room to do a solution like Sony did in an adapter, and have it work real well. Olympus has some other methods and patent filings that might work better, but are camera based (and probably would add to the cost of the camera about 200 US dollars).

      and on point “4) Please give us a bit thicker body with fully articulating screen. This Olympus tilt screen is anyway quite thick compared to Sony solution” Olympus is using a OLED screen, that needs better protection (they do not like water) then a plain LCD screen. I am sure they did what they did for reliability.

      • Miroslav

        E-PL3 has the same thick screen profile and has neither OLED nor weather sealing.

        E-5 has weather sealed articulated screen. So, not much R&D needed – just put a new panel into existing solution.

        They just needed something they could upgrade in the next generation(s).

        I’d give up weather sealing for articulated screen, but that’s just my preference. I have waterproof compact for extreme wet situations anyway :).

    • Esa Tuunanen

      E-M5 isn’t any replacement for E-30 when it has half the controls missing, smaller battery with lot shorter battery life and is gripless brick.
      It’s E-xxx replacement.

      • Miroslav

        I understand your point, but by standards of big corporations it is – it is in similar price range. You could say the same about E-PLx / E-4xx and E-Px / E-6xx comparison. Oly chose to dumb down its cameras a bit lately. And by corporate standards they were right :( – the sales are going up. They ( and Sony ) even admitted being surprised by the success of their own mirrorless cameras. So, they need time to figure out why the sales are better and put some things right ( and some buttons back :) ). They could start by reading our comments – and I hope they are. One dumbed down series ( E-PM ) is enough…

      • what an insult, a replacement for the e-xxx crap? I expect the e-m5 to be the best digital camera to date.

  • Pauli

    New clips here via Olympus Australia – http://www.youtube.com/user/OlympusAU

    • admin

      Thanks Pauli!

      • Pauli

        No prob : )

  • Narretz

    Guys, you are getting too enthusiastic again. Nothing they say is clear or decided. You will get disappointed.

    • Ross

      I’ll second that. Too many here are trying to read between the lines & then taking that as gospel when Toshi was just trying to say enough to answer the questions put to him (to privide valid answers without saying too much) & also this a translation, so some of the meaning may not carry the weight that has been implied in the translation.

  • > About the Four Thirds adapter: “this is one of the essential areas that we explore and study“.

    LOL. “Explore and study?” That, in business (or engineer) speak, basically means “we haven’t even started thinking about it yet.”

    So much for Admin’s hopes!

    > What camera would you want from Olympus?

    Why no 43 option (*)?? for old times’ sake? please? ;)
    (*) Except E-7 which doesn’t count because I WILL not buy expensive body.

  • TheEye

    “We do not disclose any information about the sensor manufacturer. Maybe so, and otherwise. We do not say yes or no.”

    Would it be too much for just one interviewer to ask why that silly secrecy? It’s a turn-off. Oly could just come clean and say, “None of your damn business, dear prospective customer.”

    “Maybe so, and otherwise. We do not say yes or no.” That’s the answer of an evasive 5-year old.

    • Two words: Shareholder Lawsuit.
      Another two words: competitive espionage.

      • Steve

        +1 what sort of electronics company tells it’s customers everything about every component? It would be suicidal.

  • TheEye

    “Reliability for E-5 is much higher than the OM-D.” and “I can not tell you how many shots will slide OM-D, whereas for the E-5, we guarantee that at least 150,000.”

    How long’s the warranty? :-P

    • Digifan

      In Europe, standard 2-years.

      • TheEye

        Is the shutter fully warranted for 2 years, even if the shutter count is abnormally high?

    • This threw me as well. It’s a terrible thing to say about the new camera. Do they want to sell it or not?

      • flash

        The E-5s in my friends studio is extremely reliable, much more so then the competition. That is one of the reasons why they changed to Olympus. They are used more in a typical week then I shoot for myself in a year. There has been no sensor issues (like dirt), so no re-shooting a days work etc. So I do not expect the EM5 to be at that level, but at a very good level.

        Remember, what you are reading has been edited and translated a number of times and is probably missing some of the expression.

        • Yea, I hope you are right about that :). I’m expecting the E-M5 to be a reliable piece of kit.

      • Ross

        I think you need to consider the usage rate of the E-M5 as being similar to the E620 & the shutter life is possibly similar, which isn’t as high as the E5 (or E30), but then again, the continuous shutter speed is more than double.

  • Hmm, I’m now wondering if I shouldn’t just wait for an e-p4 with built-in rangefinder-style EVF, now… With the new sensor, would be kinda perfect camera for me.

    • Narretz

      This is like that time when people waited for the Pana GX1, because “surely Panasonic will finally release a rangefinder style camers”. Remember all the woe and whine, when it didn’t have an EVF? Why do you even assume that the EP4 will have a viewfinder? In my eyes, this is unlikely. First, Olympus will differentiate the lines more or at least wait, so that the PEN sales don’t eat onto the OM-D sales.

  • TheEye

    I have been seriously ogling the E-M5. However, after Terada’s “masterful” marketing bit, I think I’ll hold off and wait for a less costly new Pen with integrated EVF and the same PANASONIC E-M5 sensor. :-P

  • Someone remarked that a Pen with built in EVF couldn’t probably get the 5 axis IBIS, whose sensors are located in the hump. What do you think?

    I also agree that it would not be WS, but if one could get it for 800 $ I wouldn’t care. Imagine it running against NEX for 1/3 less!

    About the adapter, I am in two minds – no schedule. An E-7 doesn’t make it very urgent.

    It will be interesting to watch how demand for Oly products evolves: if there is more for the OM-D or the top Pen. I guess the latter because it makes much more sense in terms of pocketability. Having a built in EVF, would increase ergonomics.

    Anyway they are getting their act together. They will have more product differentiation than Panny, all of a sudden.

    BTW what will happen with the GH3, with hump or not? Or two separate models?

    • Leu

      Almaric, you raise some valid points (never thought i’d say that to you)

      Panny is working on a new camera, apparently even higher end than the GH so it would be.

      G <GX <GH <G??

      I believe the the GX is already going to be the humpless GH, and the next GH will not be split.

    • Miroslav

      “Someone remarked that a Pen with built in EVF couldn’t probably get the 5 axis IBIS, whose sensors are located in the hump.”

      Of course it’s possible. Many things were deemed impossible, but were subsequently made.

      The hump is more about style than substance. The designers had drawn the basic shape, which had to have the hump and then the engineers had to put something in there.

      Oly had to make a spiritual successor to OM series, for marketing reasons, just like it resurrected the PEN series. The evolution of OM shape was already used by E-400 and models that replaced it, but it would be stupid to call new camera E-460 instead of OM-D or E-M5. We’re lucky not to have a pyramid on top of new camera ;).

      • Stu5

        That is incorrect. It is more to do with substance. They have already stated that positioning it there was the most central position to achieve the maximum out of the IS.

        • Miroslav

          That’s what Olympus wants you to believe. For example, to detect rotation in any direction, physics says it would be better to place sensors as far apart as possible from the sensor, at opposite corners, just at the same axis with sensor and at same distance from it. So, you put a sensor at each corner of the camera and get even better results. Of course, that’s just one of the solutions. Just wait and you’ll see the hump disappear in next Olympus cameras while 5 axis IBIS stays.

          • I rather agree. Putting the sensors on-axis with the lens seems like a first cut solution, but if the sensors are separated and placed throughout the camera body it will likely work just as well if not better.

            • Riley

              yes but then you add another attribute, the response timing for sensing placed widely apart, and where this condition is heightened, where you need 2 or 3 sensors to work closely together, as 3 sensors on 5 axis clearly need to.

              Some parts of the readout will have to be a function of more than one sensor, this is in fact just how Pentax’s system works. So you need to work into that equation, sensors placed more or less equidistant for the same calibration, and data flow between them.

    • Riley

      ‘Someone remarked that a Pen with built in EVF couldn’t probably get the 5 axis IBIS, whose sensors are located in the hump. What do you think?’

      I think the location is no accident, as it has parenthesis with the film plane, the average exit pupil, and distance from the centre axis.

  • Leu

    I voted but honestly i will never buy anything from a company that is so incredibly vague and secretive about where their technology comes from. It is like spitting in the costumers face. Obviously it wasn’t made by olympus.

    • Steve

      Why the heck is the source of their components so important? Does it make one tiny bit of difference in how you take pictures, or what they look like? If they told you the sensor was made by company A, would you think more or less of the camera?

      I can’t honestly believe that anyone really cares about who made a component of a camera if that camera works great, feels great, looks great.

      • Mr. Reeee

        If it has good performance, who cares? Some people prefer to obsess about minutiae rather than the big picture. As with ANY tool, no matter what it is, you still need to learn how to use it and adjust to it’s strengths and weaknesses.

        Anything that pushes the M4/3 system forward is good in my book… regardless of the logo on the box!

        • Agent00soul

          I think the importance of the manufacturer is only to get some hint of what performance to expect. As soon as the independent test of the camera are out, the sensor manufacturer becomes moot, except for one thing:
          If there are two competing sensor manufacturers for 4/3, it can have some implications for the future.

          • Mr. Reeee

            You wouldn’t buy the camera because you don’t like the choice of sensor supplier? Is it really going to be a deal breaker?

            Yes, the sensor is critical, but there are other factors like style… it being an Oly and all… that are much more important. ;-)

            But seriously, the sensor is only ONE factor of many you look at when considering a camera. The camera body and features, ergonomics, size, weight, handling, Lenses, the entire system, available accessories, etc..

            The sensor could be designed by Olympus, but fabricated by Panasonic or some other company. Or not.

          • Bingo x 2.

            At this stage, manufacturer information predicts sensor performance, so it’s important information… until we get actual cameras (sensors) for testing. Then manufacturer is suddenly moot since it takes a back seat to actual results from production cameras. Good point.

            But some sensor competition (with Panasonic) and choice for Oly could be nice.

            Nice points.

            • All well and good. Except it isn’t true at all: Sony makes sensors with stellar performance, alongside much cheaper devices with not so stellar performance. And don’t forget the years when Nikon used Sony sensors, but got much better performance from them.

              Firmware matters. A lot.

          • Ross

            I think knowing only places an unhealthy bias on this camera. Since a source has revealed it isn’t Panasonic, would you not like it if it were Samsung (for example)? It is better that it isn’t known to avoid that sought of bias & let the results from the E-M5 speak for themselves.

      • Riley

        well Panasonic has been getting a bad rap for its sensors, so buyer resistance ?

    • chris

      So you would never buy an ipad, iphone or any other Apple product since Apple keeps its components secret as well? Every component outside of the OS is produced by someone other than Apple, and Apple is very secretive about the makers of its internals.

      We already know every camera company doesn’t have the capabilities to produce sensors in-house … Panasonic makes the m43 sensors for Olympus, Sony makes sensors for Nikon/Pentax and so on.

      • Leu

        When it comes down to it, there is no difference between how this camera performs and how the GX1 or the Nex 7 performs. I base my purchasing decisions off of brand, and I don’t trust Olympus as a brand. I haveo pened up every mac I’ve ever owned, replaced the parts myself, swapped parts, added hdds and removed disk drives. There is absolutely no mystery in a Mac, and what you said about apple keeping their stuff secret is 100% false. Plus, with computers you can swap. If something breaks you can replace it. With cameras it is different and I do not like relying on manufacturers for repairs, and even an oly rep said, “I can not tell you how many shots will slide OM-D, whereas for the E-5, we guarantee that at least 150,000.” Yeah, thats reassuring about this cam. maybe if we knew who made the sensor we could figure out for ourselves.

        Someone will probably accuse me of of being a consumer stooge for saying I buy products based off the brand, but in actuality, that is not the definition of being a consumer at all. I am totally happy with the GH2 i got nearly 2 years ago and won’t be replacing it with a GH3 unless I desperately need one for a project. Buying products because they’re new and because they’re being peddled like crack is consumerism.

        • Stu5

          They have all ready stated before how many shutter releases the EM-5 is good for. It’s not a secret.

          • Leu

            Nothing about this camera besides the stabilization and the battery grip is the least bit impressive. the ergonomics are lousy without the grip (triangular EVF seriously?) and with the grip any size advantage is defeated.

        • Steve

          I would really like to know what camera you are buying that a) tells you all of its components b) are user serviceable.

          It’s not like a computer at all – the computer is made of user servicable components. But the sensor on the camera is like PART of the component, not the component itself. You know what video card you have in your computer, but do you know what brand of video ram they use?

          • Leu

            I didn’t say that I use a camera that is user serviceable, I said I want a camera that I don’t have to take in to be repaired a few months after buying it. If i get a year without bringing it in i’m willing to pay a decent amount to get it fixed should a problem arise.

            The video ram is made by the video card manufacturer the majority of the time, unfortunately I don’t make graphics cards by hand. By the way, you totally missed the point of what I was saying. I was answering someone who replied to an earlier message trying to explain how Apple computers are somehow mysterious and that justifies olympus acting like the CIA about “their” sensor. Personally, it pisses me off when a company condescends to its customers. Oly says this camera is for prosumers but markets it like its for soccer moms, there is no evidence to prove otherwise till its released so all stop bawling over it.

            • Steve

              Markets it like its for soccer moms? How so? I completely and totally don’t understand that. It’s a camera with weather seals, high burst shooting, and a high price point (for its segment). Ho is that a “prosumer” camera?

              How are you being condescended to by Olympus? The marking brochures (which I’ve read) and website have all the info you need about the camera. There are several professional previews out there. Is this more nonsense about “They won’t tell me the sensor manufacturer”? Is that condescending? If so, you have a very strange set of expectations from a camera manufacturer.

              “The video ram is made by the video card manufacturer the majority of the time”

              No it’s not. And you generally don’t know who makes these types of components for other electronics unless you work for the manufacturer. Same with TVs. Same with cars. Same with any other electronic equipment. But Olympus has a trade secret with a new sensor and people get out of shape because Olympus won’t tell them a meaningless (to us) and confidential (to them and the supplier) trade secret?

      • Mr. Reeee

        Apple is only secretive about leaks BEFORE a product is released. Nearly the entire computer industry and now consumer electronics industry are intent on copying anything and everything Apple releases that they can get away with.

        After a product hits the stores, they’re fair game. There are several web sites that do detailed tear-downs after release and publish an entire list of parts with wholesale prices (if available). Apple has never threatened legal action over such practices.

        The whole product unboxing photo and video phenomenon started with Apple products. Their attention to detail down to the order things will be unpacked and how each individual item in the box is packaged and presented is phenomenal. Even the packaging strives to elicit an emotional response and create some sort of bond. It may sound weird, but it’s quite effective!

  • Why the hell would be the Fuji pro X viewfinder “even better” than the one from Nex-7?

    Not only its resolution is lower but the idea of having a hybrid viewfinder is as stupid as it could be for an interchangeable lens system where zoom lenses are frequently used.

    I should admit that the hybrid viewfinder was at least an interesting idea For X100. But pleese, ladies and gentlemans, not for an interchangeable lens system!

    • bilgy_no1


      I personally don’t warm to the X-PRO that much. The retro is too much on that camera (feel the same with Leica and shutter speed dials). E-M5 gives a retro, yet modern feel. Filled with a lot of exciting new technologies.

      • TomR

        +2 it just adds to the cost

    • chris

      Where does all the info about what’s inside an iphone or an ipad come from? Apple? No. It comes from others doing teardowns after its released.

      Most camera mfgr’s only guarantee shutter counts on pro or semi pro cameras. This is a consumer level camera on par with GX1, GH2, Nex 3/5/7 and so on, none of which guarantee shutter counts.

    • TheEye

      Every company should offer pretty much the same product with essentially the same reasonable features? Would you like Coke or a Pepsi with your fries? ;-)

  • bilgy_no1

    For me, the most important thing to know right now is whether the 4/3 PDAF support in m4/3 cameras is camera based (on sensor PDAF) or adapter based (a la Sony adapter). In the latter case, I’m quite happy to go ahead and buy the E-M5 and add the new adapter later on. In the first case, I’ll just wait for that technology to appear.

    It’s quite clear that olympus needs to update the PEN line sometime this year with the new sensor. Probably around the summer releases (Olympus often release cameras in June).

    They really need to update the E-5 with the new sensor, which might happen around Photokina. Until now, Olympus provide E-x series body updates every three years. Two years seems like a better cycle, because the wait is too long and a body is way too outdated in the third year.

    PEN with EVF? Sure. But I think that Olympus should think carefully about the line-up, and not have 5 models in the same range. Add an EVF to the E-P5 (RF style), but keep the Mini and Light series as they are in terms of general design.

  • TomR

    This interview missed the most important question:
    what about whether sealed m43 primes?
    17mm? 25mm?
    The joy of OM for me was the combination of small body and nice standard lens. This kit zoom is versitile (includes macro) and has good focal length range, but is a little big, and far too slow for my liking.
    I would like a standard (or wide) that I can keep on all day in the tropics.

    • Yes, but natural first a sealed telezoom in same size so 12-50mm.

  • awaler

    12bit raw is as good as 14 bit raw?

    Very “interesting”, or in other words, I do not believe it.
    I rather believe that two bits more, if used to good effect, can mean significantly better DR.

    • Thomas S

      12bit is enough if the dynamic range of the sensor is less than 12EV, which is the case for all the mFT sensors used so far, I think.

    • I believe 12 or 14bit does not affect DR at all.
      The bit-depth in the AD conversion just affects tonality, as to how many gradations of light levels can be handled *within* the total DR. The total DR of the sensor is the delta between an over-saturated pixel and the noise floor, which is a property of the sensor a such, so DR is already defined before any AD comes into play. Hence DR will not be influenced by the following AD conversion at all.

      OTOH, going to 14-bit may improve tonality (reducing i.e. posterization), but is rarely discernible from 12-bit even in RAW, so I think Oly is right, stating that 12-bit is enough for any practical results or purpose. Let alone, 12-bit helps keeping the data-flow and buffers in the processing pipeline up to speed, yielding an overall quicker camera.

      • flash


      • awaler

        ok, with “better DR” I meant what you correctly name as more tonality.
        In so far I argee with you. I also agree that in many cases 14 bit tonality may be difficult to discern from 12 bit.
        But, for example, with an overexposed shot, I think 2 bits more can give you a significantly better result when “developing” the jpeg out of the raw.
        Do 2 extra bits really matter w.r.t. speed? To be honest, i have no clue.
        The make somewhat bigger files, but as long as we are around or below 10 MB, that would be allright with me.

        • Yes, in pictures where fine tonal gradients exists (i.e a smooth evening sky), your PP will be less prone to create posterization if you have a full 14-bit workflow. Especially if you’re liftig the lowlights/midtones more than just a little, severe posterization will appear in low-bit processing. Here 14-bit will reduce the problem, but then again, in the end you will normally boil it all down to an 8-bit JPEG anyway, so avoiding it totally is close to impossible. Moreover, you must have 14-bit support in your RAW-converter of course, which Oly Viewer does not have in the current version.

          Increasing the bit-depth from 12 to 14 will increase the dataflow 4 times, so it definitely affects camera speed and buffering.

      • TheEye

        I’m not sure I agree. Actually, I know I don’t. ;-) If you want to be a dog, why be a chihuahua? Every little bit helps. Let the user decide if he wants that quantum of extra tonality that 14 bit RAW may offer over 12 bit RAW.

      • BLI

        I think you are wrong: if the sensor has a DR of more than 12 stops (as you define it), that “tonality” gets lost if you use a 12 bit A/D converter, and can not be recreated — so it limits the DR that the camera can store. I believe this is in line with dpreview articles on DR. Of course — if the DR is less than 12 steps, it doesn’t matter.

        The most likely interpretation of the Oly statement is thus that the sensor in E-M5 in itself does not have DR greater than 12 steps, and that is why they have chosen 12 bit A/D converter.

        • Bingo! If you do not have more than 12 bits of information to store, then why bother with more bits.

          Oly is telling us that the E-M5 has no more than 12 steps of DR.

        • I’m not wrong, provided the sensor DR is less or equal to 12 EV. My point was that AD does not affect sensor DR, because the AD conversion happens after the light has hit the sensor, whilst DR is created in the moment the light hits. But as you say, for optimal utilization of a sensor DR > 12EV you must increase the bit-depth to 14-bit (there’s no such thing as 13-bit).

  • Test

    This sounds like old news, I can’t remember where I heard ths interview, may be on one of the painful video interview on the 8th of February or may be during of one of those Facebook questions and answers session.

    Anyways there is nothing new in it. Itself are soon following Goebbels moto here : when something is repeated often enough it becomes true; in the first versions things are all stated in conditional, the the information is passed along to other countries speaking another language and it comes back here and is presented like a certitude confirming the first timid suppositions. And the Admin keeps them coming because they keep his site busy. The title of this blog entry is especially misleading, presenting conditional assessments as if they were true.

    We are running in circles here there will be nothing to add untill the EM-5 is finally distributed in April May.

    • Steve

      March, here :)

  • andy

    all i want is an EP3 with the OMD sensor and image stabilization.
    If having a built in viewfinder would compromise the size and weight then
    im fine without one.

    • Keith

      I would rather an EP-4 = EP-3 + new sensor + decent IS – ( EVF if EVF increases physical size) else EVF)

    • Keith


  • Dannecus

    First time there is something to get excited about since the EM-5 hype died down. Pen with built in EVF is the best news for me. Similar (EM-5 alike) spec in a Pen style body with no necessity to pander to the layout of past cameras would be a great step forward. I know we will lose some features from the EM-5, but I’m ok with that.

    I really like the EM-5 on paper, but it is too big to be pocketable with the hump. I went for M43 for the portability after having dumped SLRs for compact digital many years back. It is a joy to be back with system cameras, and a Pen with a built in (range finder style) EVF would be the perfect camera for me. Sorry Sony, Nex have nice bodies but the lenses make the package way too big so negating the benefit of mirrorless. As for Panny, sorry again, no IBIS, so no stabilisation on legacy glass. Come on Olympus, launch the new EP-4 with an EVF and I’ll buy one.

    • Don’t quite follow your logic here…

      Firstly, you say the E-M5 is too big to be pocketable w/ the hump.
      The hump is basically there to house the EVF. But still you want the EVF in a Pen, which will supposedly also make that one too big? Although the Pens have another form factor, an integrated EVF will most probably make them bigger.

      Secondly, you also think the Nex is too big, due to Sony APS lenses.
      And in the same sweep you don’t want a Panny either, due to no IBIS for stabilizing legacy glass? Which obviously means you intend to use legacy glass, which in the end will make them all too big (incl. the Pens)?!

      I think you have some decisions to make , man… ;)

      To adequately differentiate their products (pr. now), a sensible Oly product line will be:

      E-PMx w/o EVF (fixed screen)
      E-PLx w/o EVF (tilt screen)
      E-Px w/ EVF (rangefinder style / tilt screen)
      E-Mx w/ EVF (SLR style / grips / tilt screen)
      E-7 DSLR w/ PDAF / swivel screen
      (+ developing the m4/3 Pro w/ PDAF support / swivel screen)

      All w/ the same 16 MB sensor and 5-axis IBIS.
      (provided 5-axis IBIS can be physically fitted into the tiny E-PMx at all)

      • Dannecus

        Eric, thanks for the helpful guidance! :)

        Agree, if I add legacy glass M43 becomes big, but same applies if I add M43 zooms etc, I just want the chance to make it small when small is required. My current pen can be tiny with just a pancake, or big and serious with a 14-150 and attached EVF. EM-5 is always big.

        The EM-5 hump puts all the extra size piled up in the middle of the camera, a range finder style Pen with an EVF would be rectangular, with the extra size better spread across the full width (per NEX 7, but without the huge lenses). So yes, bigger, but overall not that much taller than the current Pen (well hope not anyway).

        Since getting the VF-2 I use it a lot, so now I am wanting a permanent EVF that doesn’t add a mountain in the middle of the camera and need to be pulled on and off when stuffing it in my pocket.

        • Hehe, I can of course see your point.
          But I just could not resist poking you a bit, pointing to some self-contradictory arguments ;)

  • Ferdinand

    Still missing is a very compact (=no viewfinder, no internal flash) camera with lots of controls and a tilting OLED screen. Taking the viewfinder off an E-M5 would make for a very nice street photography camera.

    • Anonymous

      No you want very compact but still tilt screen. How does that make sense?

    • Steve

      The E-M5 will still be an awesome street photography camera. The viewfinder is hardly huge!

  • Fan

    Got my Sigma 30mm lens today. It has quick, nearly silent internal AF and it is sharp. Will make more conclusive tests later today.

    • flash

      Nice to here that, they are quite. I know they are priced real nice and are fairly small. If they have good optical quality, they will be a good match for the G3 and P-M1, to replace the kit lens for a lot of people. This will make a nice going out camera.

  • Tom

    Didn’t I read here that the OM-D shutter was good for 100,000 clicks? Was that just a rumor? What is the conventional wisdom on existing m43 cameras’ number of shutter clicks. I’ve heard 25,000 or so. Anyone?

  • Charlie

    PEN with built in EVF … now we’re talking, baby!!! :D :D :D

    When’s it coming, Admin??? We need rumors! :x

  • anonymous

    ‘pen with built in viewfinder in current form factor’ –

    that would imply no 5-axis Ibis – since that is the real cause of the hump.

    and probably:
    new sensor
    no weather sealing
    no tiltable LCD
    no support for the grips
    possibly loose the flash to make room for the viewfinder.

    those are my speculations for the EP4…or 5

  • st3v4nt

    If this news is correct and true and no mistranslated then this news is not good for current Olympus product….those who preorder OM-D and those who need EP-3 will hold their planned buying with hope that E-7 or new OM-D or new EP-3 with built-in viewfinder is just around the corner….at least those 4/3 and m4/3 owner who regularly visit this site. Because why bother buys OM-D or EP-3 if few months later the better successor will come, by then the OM-D or EP-3 will have discounted price and will be chosen if the E-7 or OM-Pro whatever the specification is not that good or too expensive….I think the marketing should shut-up and let the current product sold before reveal any plan for future product…

    • Narretz

      The number of people who read these interviews is very low, and the number who interpret things the way that Olympus will soon announce all these cameras is even lower. Seriously, people, have you learned nothing? This is first and foremost marketing blabla and to no extent should you base your consumer strategy on it.

    • flash

      You will see new mFT cameras released every year, if you are not brand specific in almost continuously. So what you need to do is look at what you are shooting and think will a new camera let me shoot better. Be sure to factor in the time to learn to use the new camera. In most cases this would be no, as most of use a camera outside where there is plenty of light, or in a house where we control the light etc. and we “publish” to the web or email. The flew times we print it is an 8 by 10 or less, or if it is big it is for a very low dpi print like on a bus or roadside billboard. Basically, our real photo requirements are not that big.

      If so is it worth the money to upgrade. Then look to at the product cycle and say should I wait till the new camera comes out, for some unknown feature? Even when a camera is announced it still takes a couple of months to get to market.

      If you want to buy something, just because that is good. I think in those cases you should get a “new” lens, you will enjoy using it for more years, and it will let you explore photography, better then the latest camera. A new lens literally and figuratively give you a new prospective on your shoots.

  • My GXR just got a new owner….and now its time for a….

  • None of those. E-530 please. Thank you.

  • This voting queries are worse.
    Why pro. OM-D and 4/3 compatibility should be mixed in a single option?
    Why built-in view finder example is NEX-7 ? (make the view finder -PEN negative ?)
    I want 4/3 compatible view finder PEN.
    Pro. durability view fingered PEN style OM-D.

    what a xxx voting options…

  • BLI

    A possible new pro camera should/would extend on the E-M5:
    * more durable shutter (mentioned in lead-in)
    * higher battery capacity (D4 claims 2000+ pictures per charge; enthusiast cameras like D300 give 700+ pictures)
    * higher transfer rate to buffer/memory card, enabling faster C-AF, etc. (Terada discusses this somewhere else, stating that they know how to do it, but that it will increase the price)
    * support for 43 lenses

    • Nice. E-M6 (or does it have to be E-6?). Does E-M* ever become pro? I thought E-M* was just the MFT version of their pro cameras, so I hope the next E-M* cam will be fully pro.

      But Oly now states the E-M6 is not fully pro (e.g., shutter life lacking E-5 150K cycles) and hasn’t stated (AFIAK) whether E-M* will ever be pro. If not, what brand(s) for Oly MFT pro?

  • safaridon

    Surprising statements from Oly official given that is likely to detract attention from OM-D? One possible take is Oly knows that Pany is coming with a rangefinder model with EVF so is trying to preempt that event?

    If Oly were to produce such a EP4 body with EVF it would have to use a smaller body OLED like Sony one in NEX7, delete inbody flash, and as others noted no new 5 axis IBIS.

    The statement which I found to be discouraging is that the OM-G should not be considered professional because its shutter is less reliable or less cycle rated than that already in the E5 which can take 150,000 cycles. Note the Pany GX1 is already rated at 150,000 cycles I believe was stated previously by Pany. This is disturbing if the cost of the quieter new shutter with 9fps is lower shutter life? I sure hope this is not the case.

    • Steve

      A rangefinder model? Like a Leica? Not a rangefinder-styled model? I find that hard to believe.

  • Odd – Oly presents a new, great, camera and one week later starts talking about even better cameras. We may all end up sitting waiting for something better….
    A variety of options that can suite different kind of photography is of course great! We have several HQ alternatives to chose from. Personally IQ has high priority = risk moving from m43 to APS-C or FF.
    What is interesting in m43 is if there is a new generation of sensor in pipeline (regardless of manufacturer). “m43 NG” could be enough even for me IQ wise and I would not have to exchange a lot of lenses.

  • PS

    The speculation of Live Bulb is over. Its a great plus in the EM5 list of features….the guys at Oly are great innovators!!!


    • :-P Builb and ZOOOOOM is not new, but here we look image build up live.

      • PS

        AS mentioned before.. Now you can see your photos being cooked and stop when you think its done ( your choice to take it rare, medium or well done!)

  • awaler

    Looking forward to the next fireworks.

    A pity there is no wireless control, to avoid any touching of the camera, but luckily there are 3rd parties supplying such things.

    • I’m more than happy with a wired remote. IR works poorly, and RF requires more regulatory hurdles.

  • jockyscot

    £1200 quid for a camera with unknown shutter life, secret sensor and a mediocre kit lens. I can see all the pros moving from four thirds to take advantage of the one 4000th shutter speed and the 1 second focusing with their SHG lenses.

    • You also to wait on E-7 ;-)

  • PS

    One more video of stabilisation…
    first part Stabilisation OFF
    Second part Stabilisation ON


  • The Real Stig

    I don’t read into this what others do. Depending on the quality of translation, ‘studying a successor to the E-5’ does not guarantee an E-7 at all. It just means they are looking at the idea.

    Olympus might easily come to the conclusion there is no market for such a thing – which there just isn’t – and that a pro M4/3 body with 4/3 lens support would suffice.

    I don’t think there will ever be an E-7. An E-M6 (Ti), late next year or the year after.

    • A hype dude in USA tell us Olympus maybe not will produce a DSLR after 24 mont, and he say this in february 2010.
      And many on of info before E-5 come also.

    • I agree with your market analysis, but other market factors apply. Olympus has surprised already with the E-5 with probably about as much market as there is now, since few people are willing to give up large collections of great Oly glass. Also, Oly does not want to lose the goodwill of the pros… which they very surely will if the system is abandoned. And recently, Oly has made multiple statements that Four Thirds is not dead (despite various soapbox posters on this site). So I think Oly still has sights set on Pros, E-*, and selling FT glass. All of which make sense for MFT shooters who want access to great glass, and to Oly who knows how to make professional level gear.

      Finally, I think pro requirements + physics play a role in the FT decision. If you roll all the features of a serious pro camera into a body, you end up with something closer in physical size to an E-5 than to an E-M5 (think: batteries). Even with the grip, the E-M5 only shoots (reportedly) 800 shots. So it needs about 5 batteries built into the body to reach a pro standard of 2000 shots. On batteries alone, that’s E-5 physical size and weight territory.

      Then factor in a more rugged shutter, tilt & swivel display, and perhaps mirror for PDAF support, and we’re back to E-5 size.

      So the E-6/7 still makes sense until a fully pro camera can fit batteries into the E-M5 battery grip + stronger shutter + tilt & swivel display. IMO.

      And Oly is saying they’re going pro, so that sounds E-6/7 to me — though I hope Oly trickles all the good stuff (shutter, tilt & swivel) down to E-M6 as well, even if battery life is lower.

      • The Real Stig

        There is no money in it – none, nil, nada. If Olympus and other Japanese companies can’t learn the lessons Apple is teaching, they will become extinct.

        That list of features a pro camera requires reads like an epitaph. They will not recoup the development costs.

        Why make an E-7 AND a pro m4/3? Doesn’t make sense, make the M version so you can put old glass on it. Kill two birds with one stone.

        Apple stopped selling their x-serve servers because there was no money in it, even though it was a pro product. Didn’t hurt Apple one little bit.

        Hands up anyone who who bought a new E-5 in the last six months.

        • PS

          yes please and enjoying it thoroughly

        • > There is no money in it – none, nil, nada.
          It’s not about the money. It’s about the goodwill, the Oly reputation, and the customer relationship to the pro market.

          > Why make an E-7 AND a pro m4/3? Doesn’t make sense, make the M version so you can put old glass on it. Kill two birds with one stone.

          Good question.
          Or to put it differently, what’s the value add of a (presumably) mirror E-* over a mirrorless OM-D. Right now, it’s all about the MIA PDAFocusing of pro FT glass. But what about when Oly solves that bugbear at the MFT level? Then what’s the value in the E-* body?

          I want the “one beautiful system” OM-D solution as well. In the meantime, I’m buying my first Oly body in the E-M5.

          > Apple stopped selling their x-serve servers because there was no money in it, even though it was a pro product. Didn’t hurt Apple one little bit.

          Apple Xserve is a different “pro” market than the (image) media professional market. Xserve “pro” is the corporate market.

          Nevertheless, you may find this recent article on Apple interesting:

        • > Hands up anyone who who bought a new E-5 in the last six months.

          I think it’s unfair of you to limit your question to those who bought bodies. ;-) What about those of us buying FT glass?

          So count me in on FT glass (no FT body).

      • Vlad

        I am not following. Which body provides you with 2000 shots battery? The E-5 is rated to 870.
        And the E-5 is huge for what it is. Just look at a K-5.

        • I didn’t know the E-5 only did 870 shots. I was comparing shutter count to the big boys, CaNikon, which do 2000 shots. If the Oly pro standard is 800 shots, then E-M5 already attains it with the battery grip.

          So the only missing link (in Oly’s mind) to the “pro” OM-D is the lifetime of the shutter, and the tilt & swivel display?

          [ACK: Edit…] And how could I forget, the MIA PDAFocus for FT glass! (Shame on me.)

          • PS

            Plus the Pro service!

            • Ahh, yes. Someone mentioned automated control software too, e.g., for in studio use.

              • flash

                I think you got all of it. The battery is not to much of a problem, though should be better. The AC works nice, as does extra batteries, which are cheap. Still see people buying the E-5 and lens. I expect if the Olympus DSLR manager understands inventory and is selling all at a profit. This is unlike their lower end products.

                • Cool, thx. To recap + add a few more suggested: the only missing links to the “pro” OM-D are:

                  Lifetime of the shutter
                  Tilt & swivel display
                  PDAFocus for FT glass
                  Pro level service
                  Pro automation software
                  Wireless remote
                  AC + Extra Batteries
                  870+ shots (perhaps requiring battery grip, e.g., for OM-D)
                  Rugged body+adapter for 50-200mm and bigger lenses
                  Faster (10ms? 5ms?) EVF for “decisive moment” shooting (e.g., sports)
                  No blackout EVF for 5+FPS shooting (e.g., sports)
                  Mature 3D (2nd generation?) focusing (e.g., sports)
                  ISO 50 & 100
                  Shutter Speed faster than 1/4000 (for bright sunny days, bokeh control)
                  Built-in 3EV Neutral Gray filter (for bright sunny days, bokeh control)
                  clean, live HDMI out (video)
                  24, 25, 50 fps video
                  high bitrate video (>= 30Mbps)
                  ++ (R&D)
                  global shutter (vibration-free shutter, non-jello movies, electronic shutter speed)
                  unified pixels sensor (a la Foveon sensor, effective triple+ resolution, more film look)
                  organic sensor (even more film look)

          • “If the Oly pro standard is 800 shots, then E-M5 already attains it with the battery grip.”

            With small primes and CDAF kit-lenses maybe.
            But mount a big PDAF-based SHG like the 300 og 90-250, and those small batteries must rack some heavy glass elements in much longer movements (and as of now, using some time doing it as well). I don’t know how to compare the BLN-1 capacity (9.3Wh) to the BLM-5 (1800mAh), but being smaller, I reckon it has less juice than the BLM-5. So, to support the HG/SHG PDAF-based lenses, I doubt the E-M5 will give you 800 shots pr. charge.

            • Vlad

              Another thing is that the 870 shots for the E-5 are apparently based on OVF shooting.

            • Yikes! Another important wrinkle.

              (Though I do wonder whether Oly has enough room to fit two batteries in an E-M5 battery grip. I assumed it contained two batteries until it was revealed it only handled one. Doh!)

              Seems nothing is simple about Oly marketing. :-)

              • Vlad

                Nothing is ever simple about any marketing :)

              • flash

                It uses the internal one as well. Some cameras do not when using the grip battery. Anything over 500 is OK with me, if I need more AC or extra batteries are there. The thought of editing more then 500 different shots is overwhelming. Battery usage for video maybe a bigger problem, I do not like doing video so I do not know.

            • Hifinut

              @ occam
              missing a check box
              ISO starts at 50

              • Sweet. Got it. Thanks.

            • slomo
          • Vlad

            Apparently, yes. That is precisely what I am wondering about – what more can they put into it? Maybe a few more buttons and then swivel display and better rated shutter, as you say.

          • with micro four thirds you don’t need to shoot as much as to get “the shot”, you have much less duds then shooting with a Canon or Nikon so less battery is needed…

          • The Real Stig

            Perhaps ‘pros’ could go to an all day seminar and learn how to swap out a battery pack, now there’s a thought.

            Makes on wonder how pros shooting 35mm or 120 managed with only 36/12 frames a roll. If rapid continuous shooting was a must, they just had two cameras with an assistant reloading film, in the case of 35mm and multiple backs for 120.

            • How much $$$ for the seminar? ;-)

              • Vlad

                How much for the assistant?

                • flash

                  I work for food. So depending on what it could be fast food lunch, or a real expensive dinner. Plus equipment privileges.

                  Seriously, I have and keep learning more every time I assist a good photographer. It is interesting how they differ in technic and how they are the same on somethings.

                  • Vlad

                    I wish I had the opportunity to do that.

            • flash

              Yes the work of a Gaffer is never done, there are always some adjustments to make. To assist a good photographer is not easy.

              Don’t forget the bulk film backs with 250 shots on 35mm film cameras. Yes, the OMs had that various auto winders, and even 3rd parties made both the backs and auto winders.

              Maybe, a third party will make a bigger battery pack for the new OM.

              On another note, I have seen(on the web) extension tubes (for macro) for the mFT with all the electrical contacts from one of the new mFT members. It will be interesting, maybe next they will make an telescopic tube with the electrical wiring.

              • > extension tubes (for macro) for the mFT with all the electrical contacts from one of the new mFT members

                Could you post a link? Thx.

        • BLI

          Nikon claims 2000+ pictures for the D4.

    • .

    • “Depending on the quality of translation…”

      There is NO translation.

      I put it clearly, this is Mr.Terada’s wording literally:
      “We already have started studying a successor of E-5. The Four Thirds product.”

      Though, of course, “studying” doesn’t mean a lot yet.

      I’m sorry for multiple messages in the wrong places. Seems like the site engine is not perfect.

    • ….

      • Riley

        actually Ogawa said the same

  • nimesh

    Im interested with E-7

  • it seems everyone is waiting lol

  • I’ll definitely be in line for the E-7 (or whatever the successor ends up being) as long as it’s a substantial step up from my wonderful E-5. I’d really like to see at least 16MP and usable iso to 3200… I don’t care that it goes to 12500+

  • Olympius

    When the rather disappointing E-5 came out, I predicted that it would be a 18 month solution, rather than Olympus’ typical 36 month iteration of pro cameras. The reason: it really wasn’t that big of an upgrade to the E-3. More like an E-3 with the guts of the EPL-1 stuffed inside. Not bad, but they could do better.

    A camera I would buy RIGHT NOW would be an E-7 with the electronics of the OM-D stuffed inside, keeping the E-3 / E-5 body style. Although I would like an accessory port too, in the same manner they included one on the OM-D, with the port just above the viewfinder. That would be awesome. It would also allow you to use a VF-2 on the E-7, which could come in handy for video or low-light photography.

    Here’s hoping for an E-7 before the end of 2012. And perhaps a revival of the E-30 or the E-620 too, with the 16mp sensor inside, for those who do not need a pro-level DSLR, or just want something smaller and lighter.

    Being both a 4/3 and micro 4/3 user, I can say without a doubt that 4/3 lenses are always better utilized on a regular 4/3 DSLR body, especially the high grade and super high grade optics. But even some of the standard grade lenses, like the 35mm macro and 18-180 super zoom are better off on a DSLR.

    – Olympius

    • PS


    • While I’d be happy to see an E-7 even though I do not believe that’s a camera for me, I’d rather Oly spend every other penny on OM-D pro camera with FT glass support. I think ultimately, MFT is the future, so I’d like to get that camera (E-M6/7?) as soon as possible.

      By the way, in a hypothetical world with functionally equivalent E-7 (mirror) and E-M7 (mirrorless), what’s the value in the E-7… or are there some functions only an E-7 form factor can provide?

      Curious. Thx.

      P.S., why are we skipping E-6 and E-M6? Shouldn’t the next Oly’s be E-6 (not E-7) and E-M6 (not E-M7)? Curious here also! :-)

      • Vlad


      • The bigger SHGs requires a body w/ some heft and size for good balance and handling. Besides that, a native 4/3 mount will be much stronger than an adapter on the micro mount.

        For the designations, there’s a saying that the Japanese normally wants to avoid even numbers, and prefer odd numbers, allegedly due to superstition. Hence E-1, E-3, E-5… ;)

        • OK, thanks. I did not know about the even numbers.

          I suspect the hand battery grip (will) provides ample heft and size, and the new adapter is up to the task as well.

          I just hope the E-M5 magnesium body + micro mount is up to the task of dangling big lenses off it.

          • flash

            I think Olympus seem to think not totally as the put a fixed tripod mount directly on the new FT adapter.

            At least it will be in the middle of the lens as opposed to the one on the EM5 body.

            I get the feeling there will be, in a year, sort of a supper EM5 body with the PDAF built in. But it will cost like a E-5. The added cost would be to high to make it part of the E-m5.

        • Vlad

          You are both right about the japanese superstitions.
          I really don’t see any problem with handling a smaller body with big lenses. Maybe it’s just me…

      • The Real Stig

        The OM-D is following on from the OM 35mm cameras where the numbering went 1,2,3,4 – hence 5 for E-M5 so E-M6 for the next one.

        The Pro E series went 1, 3 ,5 – odd numbers, so the next logical designation in the series is E-7

      • Boooo!

        “By the way, in a hypothetical world with functionally equivalent E-7 (mirror) and E-M7 (mirrorless), what’s the value in the E-7… or are there some functions only an E-7 form factor can provide?”

        Size and build quality.

        Or you end up attaching the E-P1 to the 50-200, picking the E-P1 instead of the 50-200, and seeing the mount torn off and the chassis broken. Let me tell you, that was not a pretty sight.

        Now, the E-M5 is definitely built better, but it’s not a camera that I would trust with such a lens. I can run (well, I “can” run, being almost 50) holding my E-3 with the 50-200. If I did that with the E-M5, I’m certain that something would break, especially since there’s an adapter involved as well.

        • Olympius

          The 50-200 MK II is not a lens I would EVER put on a micro 4/3 camera, with the exception of using the lens’ tri-pod mount, and putting the whole thing on a tripod. As a matter of fact, even the 400 and 600 series Olympus DSLR’s are bit too small for that lens.

          The 50-200 Mk II on an E-1 / E-3 / E-5 / E-? is the way to go, in terms of balance and usability. Once you use that combination, you understand why there is still a genuine need for a big DSLR. Not too mention the speed of focusing, shooting, etc. Plus there are times you need to manually focus to get the shot, and the big, bright OPTICAL viewfinders in the E-x cameras make it a breeze, even without any focusing aids what-so-ever.

          Big, fast lenses need a big, fast cameras with an optical finder. It’s really as simple as that.

          – Olympius

          • I m very agree. ;-)

          • Ahh, I forgot. Even a bright viewfinder has delay. So optical is 0ms delay.
            So, until EVF’s have virtually no delay (10ms? 5ms?), OVF has value.

            • Olympius

              @occam — Where the EVF’s really fall down and die, is when you are doing fast sequential shooting. As far as I know, they all suck at it. I can shoot at 5 fps all day with the Olympus E-3 and never miss a thing. Try that with any micro 4/3 camera, and you won’t have any idea what you shot, or where your subject is, until it’s all over. Even the 9 fps rate on the E-M5 is only doable with fixed AF, fixed exposure, and you still don’t see anything until the burst is over.

              This is a royal pain in the rear if you are doing sports, wildlife, or any sort of fast action shooting. That’s why optical finders and DSLR’s are still going to have a very important niche to fill for some time to come. If Olympus kept their 4/3 line up to date, I wouldn’t even bother with micro 4/3 except for video and travel shooting. I prefer the Olympus 600 series DSLR’s to just about any micro 4/3 camera ever made, or ever will be made, in terms of pleasant shooting experience with a small camera. The only weak point with the 600 series is the viewfinder, a bit too small for my tastes, but it’s not horrible.

              I would hate to switch to Canon for DSLR’s when I have so much excellent glass for 4/3. But if Olympus doesn’t get their DSLR act together in a hurry, that’s what’s going to happen.

              – Olympius

              • I am appreciating OVF with newfound respect. Thanks for the eye-opening observations. There are more tradeoffs than I realized.

          • Hear hear!
            Yes, at least until really high-res EVFs can substitute a big bright OVF.
            We are definitely not here yet. And I totally agree, big(ger) rugged camera bodies is what it takes to handle and use such lenses.

            • If OLympus make a fast EVF, so nead many fram pr. sec. so this is capacity problem, but a power full egine will also help, and also for faster CDAF on FT lens will we see same tech in E-X also, so we can few faster focus in live view use on new E-X also, not only in MFT if Olympus can make this. ;-)

    • 43photo

      Although I own loads of 4/3 glass including the gems 150/2 and 300/2.8 (great glass) I think there is no path anymore with Olympus. E-5 was far behind on the day of release. After all these years still no solution to make my glass focus quickly on an E-M5 like body.

      After all these years they are exploring and studying options to make 4/3 glass focussing with m4/3… Come on, they should already have announced the solution so we know what to expect. Promises mean nothing. Olympus really makes a mess out of it.

      Look at the new offers from Nikon and soon to be announced new cams from Canon. Olympus is lightyears behind on sensortech and AF tech. The best glass means nothing when they focus slow

      • Is not Olympus so makes a mess out of it this, is easy at see. :-P

    • Ross

      Yes please. I would go along with that.

  • Bob

    Man, talk about jumping to conclusions. There’s nothing in those statements to indicate an E7 will arrive eventually. “Studying” and making a decision to design and produce are not the same thing. Not even close. I bet Oly has a dozen or more concepts being “studied,” of which some or none may reach production. Same thing with the use of 4/3 lenses. Studying it isn’t the same as having a solution, and finding a solution isn’t the same as going into production.

    And saying that the E-M5 isn’t a “pro” camera isn’t the same as saying they plan to produce a “pro” OM-D camera.

    I just love the way the site owner generates rumors out of thin air.

    • Olympius

      Maybe what this site needs is a “JUMP to CONLUSIONS” mat. You see it would be this mat, that you put on the floor, that would have different CONCLUSIONS on it, that you could jump to.


      – Olympius

  • theartofrain


    I love my Panasonic GX1 (both its handling, and image quality), so what I really want is a GX1 with a built-in viewfinder.

    Hopefully, it’s is coming… ;)

    • Olympius

      @theartofrain — Panasonic already has a GX1 with a built-in viewfinder, it’s called the G3.

      – Olympius

      • spam

        Exactly, G3 and GX1 is almost the same camera inside.

      • theartofrain

        yes, i have a g3 as well, but I am about to give it away — i much prefer the shape/size/handling of my GX1.

  • Never mind what Olympus have said… the majority of people reading this site want a PEN + viewfinder… ?!

    And here I was thinking that this was a site primarily appealing to people with a serious interest in serious photography. My bad.

    “43rumors” is no longer an appropriate name for this site. Time to register “overendowedPandSrumors.com” and be done with it I think.

    • LOL. That’s probably more of us than we’d like to admit. :-)

  • “6.) About future Four Thirds products: “We already have started studying a successor of Olympus E-5.”
    ” – I love that.

  • BLI

    As others have commented, I don’t think one should read too much plans into the indications of future cameras — some of the statements are answers to questions from journalists, who are known for presenting statements in a way that increases the “selling” of their stories. Also, it doesn’t make sense to change focus from the successful introduction (in the media) of the E-M5. I read the following into these statements:
    * as any camera maker, Olympus obviously is already working on future models — anything else would really be a surprise.
    * Olympus doesn’t rule out that a future PEN can have a built-in EVF. But there is no promise in this. And no indication of whether or not the functionality is similar to that of the E-M5.
    * they don’t rule out a pro camera.
    * they agree that support for 43 lenses would be desireable, but no promise is given b
    * they indicate that they think a pro camera should have better guaranteed life span of the shutter
    * they suggest (don’t recall where I read it) that the data could be stored to memory faster by upgrading the data bus
    * they indicate that their next camera to market will not be an OM-D (but probably a PEN this summer)

    Personally, I’d prefer a PEN-shaped camera. However, I have the EVF attached to the E-P3 all the tine, and this configuration is already taller than the E-M5. And I wouldn’t want a PEN shape at the expense of the new IBIS etc. Being used to the considerably better battery on Nikons, I’m not thrilled with a capacity of 660 pictures with two batteries. But all in all, I think I can live with an E-M5 :-).

    But it is fun with the rumor mill :-).

  • Oliver

    Wow! That IBIS works wonderful! The one on my E-620 doesn’t even work like that. Everytime I shoot hand held i don’t use IBIS because the moment I do, my photos come out blurry.

    • Have you hat camera to repair for problem?

      • Indeed. Look at how much the camera shakes, we can see it at the background on the left.

  • Keith

    Good news to heard that E7 will coming soon. I hope E7 will not be the last 4/3

  • l.coen

    A digital pen camera with a built in EVF? Say it aint so…or better yet, it’s about effing time! The wonders of brain storming…lets give our users a viewfinder so they don’t have to go out and buy one for 300 more or have to bother with firmware updates for the vf3.Olympus engineers must be proud of themselves. Now f they only would have had a evf built into all their pen cameras originally they may be making some decent money in return for a change.

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