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Olympus had considered developing a medium format camera but decided against it !!!

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CameraJabber reports a very curious information revealed during todays Olympus E-M1X press event

Olympus is focusing on the Micro Four Thirds system was a clear message at the press announcement of the new OM-D E-M1X. Speaking in an interview, with UK press, Olympus’s Shigemi Sugimoto (Head of Imaging Business unit) and Setsuya Kataoka (Division Manager, Imagining Product Development) said that the company had considered developing a medium format camera but that it had decided against it.

And:

Mr Sugimoto said at Photokina that full-frame cameras are good for the Micro Four Thirds (MFT) system as it makes the smaller system’s advantages stand out.

E-M1X Preorders:
Olympus E-M1X in USA at Amazon, GetOlympus, Adorama and BHphoto.
Olympus E-M1X in Europe at Calumet Germany, ParkCameras, Jessops, WexUK.

UPDATE: A reader sent me this image of an old M format prototype from Olympus (was not medium format but looked like a medium format camera):

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