First 43rumors images of the new AG-AF100 camera and brochure (+video)


Our friend Dracore sent us pictures from the new the AG-AF100. He also confirmed that the camera will cost $6000.
Click on the thumbnails to open the images in original size:

  • I still got a feeling that the price is incorrect, thinking it will be nearer 3-4,000$

  • dracore

    I was told the design shown is not final and could potentially change. Panasonic will evaluate the responses they get from NAB. The rep suggested to contact Panasonic and let them know what you think about it.

  • Serge

    No 60p at all?

    • admin

      Not at 1080 :(

  • Serge

    @admin, according to the poster not at 720 either. Unless someone made a typo, which is highly likely. What’s the difference between 29.94p and 29.97p? They probably meant 59.94p

  • cL

    I don’t think the commentator in the video know what he was talking about! He was swinging between m4/3 and 4/3…. The sensor is 4/3, but then he said it uses m4/3 so the flange is shorter, then it says it uses 4/3 lenses! It doesn’t make sense as m4/3 uses a shorter flange distance, therefore, 4/3 lenses can mount on a m4/3 system, but not the other way around. And he mentioned the 4/3 lenses can mount on the new Panasonic cam without an adapter, and he said it uses a 4/3 mount, so there is no way a m4/3 lens can mount on it.

    However, this is what I got from the launch of the Panasonic cam: Olympus Super High Grade lenses (4/3, as there is no super high grade m4/3 from Olympus) will find a new home, not on high end cameras, but high end camcorders. This makes financial sense. SHG lenses don’t sell a lot (if I remember correctly, only 1 or 2 sold each year per lens model, and they’re handmade per order). Both E-x DSLR and SHG lenses are made for prestige purpose, so profitability is not expected anyways. In the recession period, get more use of these deficit generating products makes perfect sense, as R&D cost is already sunken. However, it worries me that E-x line will be grandfathering in…, and SHG lenses will become a high-end camcorder lenses in the future, but not for high-end DSLRs (possibly that means all new high-end E-x in the future will be mirror-less).

  • Adrian Lewis

    Interesting to see that the right-hand side of the ?prototype? / ?mock-up? has no rocker on the grip for a power-zoom. This would be the only pro video camera I’ve seen in recent years that does not have a power zoom.
    (Note: I said video camera, not digital film camera!)

    Yes, I know that zooming during videoing is generally regarded as something to be minimised if not avoided completely; but the fact is that the rest of the pro video market has this feature.

    Now, this is only a prototype that is still in development and subject to change, but it could mean that µFT can’t support power-zoom lenses. When µFT was first launched 18 months ago video functionality was heavily promoted in the whitepaper, etc. If O&P failed to to design power zoom capability into the mount it would (IMNSHO) amount to a monumental failure-of-vision.

  • That is clearly a typo.Yes, It’s supposed to say 59.94 since it also says 50p

    Also, look at the press release:

    “The AF100 incorporates a 4/3-inch, 16:9 MOS imager. The camcorder records 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and 24p (native) in AVCHD’s highest-quality PH mode (maximum 24Mbps). Ready for global production standards, the camcorder is 60Hz and 50Hz switchable.”

    Since it’s not coming out until around December, theirs still time for 1080 50p and 60p to be added into the spec and I’m hoping that it does. Still a good featured camera and I definitely wouldn’t mind owning one.

  • meretricio


    I think the reason there is no zoom rocker switch on the camera is because on interchangeable lens video cameras if there is a power zoom it is on the lens, not the camera body. (i.e. Sony EX3, JVC HD100/200, all pro 2/3 inch cameras etc.) Also, the marketing seems to be towards indy filmmakers and in the true film world such a zoom rocker would not be used. Just a thought.

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