What you see on top is the front of the well known Olympus E-P3 and this is more or less the same design you have to expect from the new E-PL5. I have been told the back of the camera still has a more Olympus E-PL3 alike design and button layout. Basically what Olympus is going to do is to merge the best from the E-P3 and the E-Pl3 in one camera. Combine that with the Olympus E-M5 sensor and you have a nice package! 599 Euro/Dollars fro body and kit lens is what you have to pay for it.
P.S.: Despite every new generation of cameras that came out the E-PL1 is as usual the most sold PEN camera at Amazon US (Click here). It even sells mroe than the new Fuji X-E1. May we don’t need new PEN’s after all :)