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Competition rumors: New Sony and Nikon mirrorless cameras on April 4th. How will m43 compete?


A few days ago we told you that Panasonic will announce their new m43 products on late April and Olympus on late May. But before that we will see new mirrorless products from Sony and Nikon. Both should announce their new cameras on April 4th. The Sony NEX-C3 should be pretty unspectacular (a warmed up NEX-3) and Nikon will announce their Nikon Coolpix PRO system (a 2.5 crop system?).

Competition is becoming bigger and bigger (Pentax will announce their system in May). We will have mirrorless system with smaller than m43 sensors and larger than m43 sensors. This brings me to a simple question. How can m43 compete with other systems? They won’t have the smallest camera-lens system (Nikon, Pentax) and neither the best Image quality (Sony). So what features will be crucial to strengthen the m43 system?

A few ideas:
– More lenses, lenses and lenses!
– Less redundant camera range
– Bring real improvements for every new product (Don’t cheat us!).
– Connectivity with social networks for low end models
– APP store for m43 software.
– Make an ultra-small camera and an ultra resistant high-end camera
– Hybrid Viewfinder based on the Fuji X100 and Contax G2 technology (that system was able to adapt the OVF depending on the used prime lens!). See the camera on eBay (Click here). Archieve that and you will see even more crazy eBay auctions than the one ongoing for the X100 on eBay (Click here)…They are all priced over $2000!!!

Do you have some more?

P.S.: Follow if you want to know more about other mirrorless systems!

  • G_C

    excellent lenses, bodies and image quality. just make a solid, well designed, well thought out product.

    and if they want to compete… learn marketing.

    • G_C

      oh… and an optical viewfinder, something like what the fuji x100 has :)

      this alone accounts for so much of the attention the x100 is getting

  • steve

    I really hope the Nikon MILD is not 2.5x crop. It’s sure to be compatible with f-mount with an adpater so I hope it is no more than 1.75x.

  • yomismo

    I just can’t see the point of hybrid viewfinder in interchangeable lenses systems. But I still use film so I guess this stuff is not for me anyway… (by the way I own digital four thirds camera I never use).

  • wife

    They’ll (Sony and Nikon, not Pentax) destroy m43rd in those markets where Panasonic and Olympus have little or no presence in brick and mortar stores that the public generally goes to.

  • Traciatim

    Marketing is the only way to win I can see. If in fact the Nikon ends up being a smaller sensor system then m4/3 becomes the ‘goldilocks system’, the lenses of the APS-C systems are too big, the sensors of the Nikon will be too small…. the m4/3? Just right ;)

  • twoomy

    Agree that more high-quality lens choices are what makes M4/3 very competitive. What other system has TWO ultra-wideangle zooms, a fisheye, a macro, and several super telephotos? The other systems (currently) just have a hodge-podge of standard consumer zooms and a few not-that-exciting primes.

    But Pany and Oly can’t rest on their laurels. We need to see a brighter zoom that starts wider… the rumored 12-50 would be great. A bright wide-angle prime (10mm or 12mm), maybe a longer portrait prime, etc. Keep the options coming so the M4/3 system keeps its edge.

    • wife

      It’s always amusing to read messages from people who thinks everyone is a gearhead and need every possible lens under the sun.

      WE THE GEARHEADS are in the MINORITY. The average interchangeable lens consumer probably owns at the most 3 lenses, most probably don’t even own that many.

      Olympus can produce a zillion different lenses and it won’t matter. It’s very simple (yet expensive) – get the camera into stores. Get the cameras into the mind of the consumer.

      And Panasonic is doing even a worse job in the US. It’s down to 3 P&S at Best Buy. I bought the G2 without having ever seen a G2 anywhere. But I’m not your typical customer.

      • twoomy

        Actually, I’m not a gearhead. I am a PHOTOGRAPHER and I make the majority of my living with my photography and every lens that I own serves a purpose for my work.

        Are you arguing that since most people buy 3 or less lenses that Pany and Oly shouldn’t bother making interesting lenses? They should call it a day with one consumer-grade super-zoom and not bother with more specialized lenses?

        The question presented was how will M4/3 compete. A complete system of lenses definitely drives market interest and confidence. Over the decades, Nikon and Canon have attracted many new SLR users to their systems with the daunting number of lens and accessory offerings, even if the average user barely strays beyond the kit lens. People are more willing to buy into a system if they know they won’t be limited by a lack of options.

        • wife

          You think the public actually care about that????

          Most of the American public barely knows m43 exists. And most of the camera buyers AREN’T “PHOTOGRAPHERS”

          • twoomy

            I understand your points, but I don’t really think that M4/3 is intended for the general public who aren’t photographers. That might be a fault in the system, but I’m not in marketing. I’m just a user of this fine system.

            Pany or Oly would need to come out with a sub-$300 model with lens included and offer it in pink and light blue.

  • twoomy

    P.S. M4/3 might be the perfect middle-ground; not too big, not too small. The M4/3 sensor is not that much smaller than DX and it is still more than 4 times the size of the best point-and-shoot. So if you can get descent shots with a 10mp G12, what will the limit of M4/3 be in a few years?…

  • xiang

    how about low pixel sensor say 10mp?

  • Stavros

    Foveon type sensor and greater dynamic range.
    who cares about more megapixels and more cool bodies with geeky gadgety functions. These are secondary and unnecessary. Digital imaging has much more serious work to do on improving image quality.
    We are still plagued by bayer interpolation and blown highlights and we care about wifi connectivity???

  • OK, my crazy idea, for what it’s worth . . .

    Olympus m43 World Camera
    Olympus should expand on its success with m43 to build a “World Camera,” a tough professional model that will be at home in a wide variety of situations, ranging from breaking news to the professional’s studio to the hands of advanced amateurs.
    Call it the “World Camera,” (WC-1, etc.) to trade on the popularity of noted “world car” products like the Volkswagen Golf and the Ford Focus that are built to be tough, adaptable, and to have world-wide appeal. “A camera without borders.”

    Built to professional standards of ruggedness
    Light and small
    Built-in “rangefinder” EVF
    Ability to upload images via wireless
    Open-source software
    Very sharp high-quality jpegs to minimize post processing (plus RAW)
    Contemporary design, but based on vintage rangefinders Built-in GPS
    Colors—black or desert tan

    Lenses (all Zuiko)
    10.5mm 2.0 (21mm)
    17mm 1.4 (35mm)
    45mm 1.8 (90mm)

    9-17mm 2.8 (18-34mm)
    12-35mm 2.8 (24-70mm)
    40-100mm 2.8 (80-200mm)

    30mm 2.8 macro (60mm)
    14mm 3.5 tilt-shift (28mm)

    Adaptors for Leica, Nikon, and Canon, etc. lenses

  • 1. Top quality primes
    2. Cute retro designs
    3. Make at least one (smallish) camera with E-5 build and weathersealing
    4. Solve DR issues
    5. Make sensor interchangeable
    6. Allow AF with MF lenses (external lever mechanism)

  • > A few ideas:

    My list is:

    – Better IQ, DR/low light. (Let’s say “usable ISO3200”.)
    – Faster/more reliable low light AF. (Or at least AF assist lamp.)
    – Olympus: integrated EVF is long overdue.
    – Few but better lenses. Few versatile bright zooms would help. (I do not want flood of cheap junk a la APS-C zooms.)

    IOW, it is the same old list of Olympus m43 line-up shortcomings.

    Panasonic with GH2 is almost there, but GH2 is not for everybody and G3 is still mostly vaporware. That’s actually the most disconcerting: there are no m43 native zooms which IMO are worth coupling with GH2.

    P.S. I personally do not need “more lenses.” I can afford expensive glass. I prefer less but better glass – why I got into the 43 to begin with.

  • G_C

    give people a reason to buy the camera

    identify your market (in this case everyone from beginners to pros)

    aim at those people’s needs and wants. deliver. make it a reasonable price.


  • calxn

    How can m43 compete? They can’t. The regular 43 debacle will repeat. E-5 last 43 DSLR. EP-5 or EPL-5 might be the last m43 cameras in the future.

    1) IQ
    2) Better high ISO
    3) Metal
    4) built-in viewfinder
    5) A new camera other than the GH2. Kinda getting stale for Oly and Pana to keep churning out the same camera every 6 months. Nobody’s fooled.
    6) Full controls on body. Leave touch screen and menus to p&s

    It’s gonna get crowded. If Sony’s highly compromised NEX system can tear such a huge hole in their marketshare in less than 6 months, you can all guess what the X100, Nikon, and Pentax will do to their plastic marketshare. It’s gonna get ugly. They had a 2 year lead but outside the GH2, they have not brought out a single new innovation (other than new art filters… LOL). Forget new innovation, outside the GH2, they haven’t brought out a new camera in last 2 years. Just a recycling operation over at m43 land. Things really haven’t changed since the 43rd days. OLy still can’t figure out cameras and Pana still makes good video camcorders. They really haven’t changed. The cams are just smaller.

    • Steve

      I agree. The GH2 is the only camera that has really moved forward since the G1/E-P1. The others have been just minor revisions on the original.

      We are still waiting for a new sensor design so it will be intesting to see if the G3 finally gets a updated sensor. And I don’t consider a 14mp version of the original sensor an update (similar to what Panasonic did with the 16mp GH2).

      The current sensor design started with the Oly E-30 which has a similar RAW output to the E-PL2 and G2 with the only difference being the AA Filter. Actually you can go back to the E-3/E410/E510 and RAW output hasn’t changed much other than an bit more detail from a ligher AA filter and 2 more MP. The E-410 and E-510 were announce 4 years ago now. Check the DXOmark scores for the E-3 and EPL2 to see how little the RAW output has changed at the sensor level. Panasonic’s sensor is falling behind the competition and only so much can be done with JPEG without causing more smearing.

  • Enthusiasts are the minority, but many of us will balance sensor size, lens brightness and optical quality, available focal lengths, user interface, features, cost and overall system size as they apply to the type of photos we want to take. That’s nothing new.

    At the moment the decision is quite simple for me: of the Mirrorless systems, only Micro Four Thirds offers a truly wide angle lens that I need for my architecture work.

  • kesztió


    Everybody parrots about the well-known cliches like hybrid viewfinder (not suitable for ILC?), Foveon (technology with no future?) and rangefinder-style (not really ergonomical?) and almost nobody mentions about the only really high speed AF system, the only touchscreen interface and the only hi-res field-sequential EVF.

    Thanks to Pana and Oly, the m43 system TECHNICALLY is still the closest to DSLR from the point of view of usability. The main goal is to keep this advantage against the competitors…

    • Esa Tuunanen

      Agree completely.
      Sure good system needs small bodies (good as back up for main body) but plain ridiculous how people just keep playing parrot for yet another re-iterations of pocket PENs/GFs, fancy marketing names and retro design/features from the past etc.

      BTW, touchscreen interface doesn’t belong to any enthusiast/semi-pro body except as secondary interface and forget Pana’s field sequential with tearing as Olympus has full RGB EVF.

  • Ganec

    Ask Sony to produce also senzors for m43 as it produces for APS-C, with the same pixel size (but of course with lower MPix count)
    – Sony will agree => they will have new business
    – DR and noise will be the same as for APS-C senzors => no more complaints about DR, high ISO, …
    – lower MPix count (but still enough) => will enable faster continuous shooting ;-) (less space, faster RAW convert, …)

    • Steve

      If Oly were able to source from sony a sensor based on the design from the new 16mp APS-C sensor and scale it back to 10/12 mp in the m43 format then that sensor would kill what Panasonic currently has. And it wouldn’t have to be limited just to a high end camera (ie. GH2).

  • MP Burke

    What the success of the NEX system showed is that many people don’t know or care about the traditional camera controls the enthusiasts seem be so keen on.
    I recall that DP Review gave the NEX cameras slightly low scores because of their qualms about the user interface, but it seems that many people don’t agree with them.
    I personally bought a m43 camera instead of NEX or NX because the lenses I wanted were available (I particularly like the m Zuiko 9-18mm as a good example of the type of compact lens the system can offer). However the amount of NEX cameras sold suggests that many buyers are not bothered about the lens range either.
    The entry level offerings should be small, simple and cheap, so as not to have a price premium over entry level slrs. The elusive factor is producing a design which instantly appeals to people. Features like the GF2 touch screen and ability to rapidly post images on the internet will help differentiate the cameras from traditional types and appeal to those people who are currently taking photographs on their smartphone.
    In my opinion the key to attracting the enthusiast is to have a camera with more manual control and a good built in EVF, in a body that is as compact as possible (ideally GF1 sized). Those who already have an m43 camera will be looking for a significantly upgraded sensor if they are going to be persuaded to buy a new camera.
    The enthusiast will want lens choices of course but I don’t see any of the other mirror-less systems overtaking m43 any time soon.
    As for those who say they need to get the cameras in stores, I can only say that they are very prominent in stores in the UK, so Panasonic and Olympus need to work out why that’s happening here and not elsewhere.

  • How is m4/3 going to compete?

    Well a good gawp at any test samples shows that the Nex 5 may have a ridiculously tiny margin on IQ, ok fair enough – but it comes down to more than ISO noise, I’ve never seen a Sony image I actually like, whether that’s just because Sony owners tend not to be very good with processing I don’t know, but one things for sure as far as I’m concerned the GH1/2 is still top of the pile. Something about Sony’s colour rendition and tones just makes me want to look away.

    Plus m4/3 has the best lenses by a mile, still plenty of room for improvement don’t get me wrong, but what’s there makes for a pretty powerful system, Sony’s lenses? pretty nasty really.

    I’m not feeling a 2.5x crop, since Canikon owners are already able to forget about the 2x crop 4/3 format, I doubt it’s going to cause much of a stir.

    Pentax – now that system I am interested in, that has potential to damage m4/3, The K5 is a cracking bit of kit, and Pentax primes are imprssive. IF they can pull off a good mirrorless camera, then I may have competition for my GH1.

  • dko3tgk

    Simple. A digital Contax G2. Classic rangefinder stying, solid metal construction, with analog controls. Interchangeable lens with viewfinder (as mentioned above) Good glass. Great picture quality. And autofocus, which makes it not a Leica M clone. The X100 is the first step in this direction. But its not the holy grail of compact camera systems. I will buy the first camera that actually succeeds at being a digital Contax G2.

  • Joey

    Why do so many people speak of foveon like it’s a holy grail? I liked the sigma i was shooting with but i cant see what people rave about, compared to a simarly priced bayer dslr. As far as i understand it gave a big advantage a few years ago, but now that processors speeds have improved and can handle 10-20+mp images quickly not sure of the advantage? can someone explain?

    • Simply put? Edge acuity and contrast. The first also has a downside, stairstepping. The second is partly a result of the way the Foveon sensor works, and I personally don’t like starting with images with too much contrast.

      Long term, we’ll all be shooting with three-layer sensors. There are four competing technologies being explored. While many claim that it’s “the resolution” that is so great with Foveon, it’s not. We might get a one-third resolution boost, all else equal. But people can’t see smallish resolution boosts like that. They can see edge acuity and contrast.

  • Henrik

    More variety of lenses they need. This is where they *could* excel, having started the mirrorless thingy a few years ahead of others. Not just another kit zoom 3.2a.

  • Marcel

    Olympus’ time to market should be shortened. The current lack of a pro model is hilarious. And improve (or better startup) marketing with straight messages that show commitment.

    • spam

      Lack of pro models? MFT is not a pro format and probably wont be. MFT’s strength is smaller size compared to APS-C models, hardly a pro feature.

      If/when smaller mirrorless systems show up then there’s basically nothing Olympus and Panasonic can do except making good cameras and lenses and pray that enough consumers will find MFT the “right” size.

  • Joey

    I’m with the late great Bill Hicks when it comes to marketing ;)

  • Steve

    Olympus needs to release a full-featured (Built-in EVF, flip 3″ OLED) body that does not look like a toy DSLR, but rather is sleek and contemporary in apearance (maybe a few retro cues would be okay) to appeal to those who simply love good design, and highly functionable.

    Size? No bigger than the E-PL2. No weatherproofing (no sense since no weathersealed mFT lenses and just adds weight), but solid build and feels good in the hands. And incude a new sensor (finally!!) to compete with the NEX.

    They also need to bring out smaller E-PL series camera, keep it light as well. Lower the price, offer a decent affordable EVF, plus throw in the FT adapter to pull in possible 4/3’s adopters.

    Dedicated AF assist lamp in both models a must.

    In terms of lenses, some pro (f2 and lower) primes, an mFT 12-60mm HG equivalent and cut the price of the 75-300 in half ($400-450).

    Love the oncoming competition and really curious about what they bring to the party, especially Pentax the innovator. I’ll also love the more competitive market driving down mFT prices to where they should be given their intrinsic manufacturing cost savings.

    • Tony

    • Esa Tuunanen

      What’s the matter with you guys wanting more customer loss for Olympus and mFT with yet another round of plain re-iterating PENs with such contradicting features?

      Sure there needs to be small bodies in system and let Joe Average Vegetable/Consumer have his toy with all the fancy Bullshit Bingo PR buzzwords but (that expensive) serious high end body needs to be built from utilitarian perspective:
      – For good, working ergonomy overall design needs to be much like DSLR and grip needs to be substantial enough meaning closer to E-30 size than entry level toy grip of Pana G/GH or gripless retro box.
      – Without limitations of optical path viewfinder isn’t fixed above lens mount so it should be near left edge like in rangefinders where it’s easy to look into and with well spaced controls positioned to right places around body you can do adjustments while still looking into EVF. (like Thom Hogan wrote few weeks ago)
      – Scrap the goal of travel TV size screen if you want body smaller than house brick! With utilitarian size screen (this is EVF camera) high end controls/ergonomy body wouldn’t be any wider than Panasonic GHs whose oversize travel TV screen destroys all hope of high end ergonomy and controls by not leaving any space for them.

  • Tony

    Forget it, m4/3 is for point&shooters and video shooters, not photography enthusiasts. All m4/3 models have proved that.

    • Thomas

    • Ulli

      so according to you, i should get a serious camera for my model sessions..excuse me while i’m busy with, what every serious photographer does, selecting the best from this morning’s shoot in lightroom, after that you can educate me which system i should turn to ok?

    • pdc

      What a dumb ignorant comment Tony!

      The Panasonic G1 (which was the first MFT camera) is definitely not P&S, nor is the G2/G10/GH1/GH2 and hopefully not the G3. The Olympus cameras and the Panasonic GF1/GF2 with lack of built-in EVF, reduced manual controls are much more P&S. All we need from Panasonic is to continue to improve MFT sensors so we can get a little better IQ in low light and a little better high DR performance, and to continue to provide enthusiast cameras with high quality EVF and substantial manual controls. APS-C sensors from Sony and anyone else only give you slightly better IQ, and MFT retains the advantage of overall smaller lenses for the same specifications. Most MFT images stand up very well
      to those from larger sensors. Scenes of high DR or low light can be shot better on bigger sensor cameras, but these cameras may be beyond the enthusiast’s budget. I have a lot of faith in Panasonic being able to advance the MFT platform despite the setbacks of the tsunami and the on-going threats from the damaged reactors. I am not at all worried about Nikon, Pentax, Sony or any other manufacturer marginalizing MFT in the mirrorless product space.

  • calxn

    If the NEX has shown us anything, it’s never what we enthusiasts and professionals think the camera needs. What the rumors for Nikon and Pentax shows is that they have pegged mirrorless into the advanced p&s upgrader niche. What does all this mean?

    NEX is winning the mirrorless war momentum because of IQ, High ISO, fun feature set, and great press. They don’t have crop mode video, 40fps, or even Full HD. Apparently, only the gadget geeks cared about these features. Sony targeted the camera at the same market as Nikon and Pentax with fun feature set and high ISO — amateurs upgrading. IQ is always important to all camera users even at the P&S level.

    Unfortunately, m43 is not able address IQ, high ISO, or great press. Fun feature set? They can chase Sony by doing a me-too copying job.

    As for Nikon and Pentax. So far, the rumors don’t interest me, but they should scare the pants off of m43. It appears obvious that the two have put much more thought, as did Sony, in what marketplace they are going after — p&s upgraders. m43 just thought, “how bout let’s just make it smaller and compete with DSLRs.” Sony, Nikon, and Pentax will redefine the mirrorless market to just p&s upgraders and limit the market for m43 and protect the DSLR and p&s market. Do you see that those 3 have already outflanked m43?

    Unfortunately for m43, even as users like me are not interested in the Nikon and Pentax rumored cameras, p&s upgraders WILL, mainly because they’re Nikon and Pentax and not Olympus or Panasonic. They will have shelf space and name. If the Nikon system can address the IQ and high ISO issues with m43, they will pretty much take the majority of the market. If not, they will have to battle Sony, leaving the m43 players to fade. Celebrate Pana’s big marketshare in mirrorless while it last. It won’t last long, unless they start innovating. I doubt they will.

    • Frieder

      NEX is a complete ergonomic nightmare (bodies, lenses, menus everything).

      M43 wins if only because of the many different bodies and vastly better lenses to choose from. And if I want the best high iso I use my dslr that blows NEX away in every possible way…

      And I do think pricing will be an important issue for p&s upgraders. I am looking forward to pentax and nikon, although I do think nikon will the be more interesting system because of their crop factor…

      • > NEX is a complete ergonomic nightmare (bodies, lenses, menus everything).

        I used to think that. The update helped. And in actual shooting practice, the camera actually isn’t all that bad, just different. Some people are objecting to different.

        > M43 wins if only because of the many different bodies and vastly better lenses to choose from.

        That’s a pretty temporary win, I think. And really, “many different bodies”? We have four Olympus mostly-alike bodies. We have two basic Panasonic bodies. So, realistically, there isn’t a huge range of choice, basically GH#, GF#, E-anything. That’s not enough, and it’s not differentiated well enough, to hold serve.

        > And if I want the best high iso I use my dslr that blows NEX away in every possible way…

        You must have a D700 or D3 (or Canon equivalents) then. Because in terms of APS sensors, the NEX-5 is absolutely the equal of anything on the market in my testing. But that just brings us back to the same old discussions: sensor size = low light ability AND cost.

    • > If the NEX has shown us anything, it’s never what we enthusiasts and professionals think the camera needs. What the rumors for Nikon and Pentax shows is that they have pegged mirrorless into the advanced p&s upgrader niche. What does all this mean?

      It means that the camera companies don’t want to threaten their lucrative DSLR market (other than Olympus, which didn’t have one ;~). Right now everyone is acting on Panasonic’s “gap theory” (that there is an 18m unit gap between compact and DSLR that wasn’t being served). That they’re having some success there is being taken as “proof” that the gap exists.

      But as I’ve pointed out before, I don’t think the camera makers are seeing things correctly. Let’s see, I’ve bought 10 of those “gap cameras” so far, and I’m not the target that Panasonic identified. Neither are most of you reading this. Neither is a substantive portion of those that have actually bought a mirrorless camera. Based upon how I see Olympus and Panasonic surveying the early mirrorless purchasers, they still haven’t figured out how many came from serious and DSLR owners.

    • > As for Nikon and Pentax. So far, the rumors don’t interest me, but they should scare the pants off of m43.

      Yes to Nikon, no to Pentax. Pentax won’t succeed simply because they don’t have the distribution channel for the camera they’re creating (and they’ve chosen far too small a sensor, I think, which won’t help).

      Nikon is a threat to the “gap target” simply BECAUSE of the distribution channel and Nikon’s pull advertising support (at least here in the US).


      One reason why I outlined a four-product m4/3 differentiated lineup was to show that you COULD compete by simply doing it right.

  • > More lenses, lenses and lenses!
    No. The RIGHT lenses. In the Nikon world I’ve got probably 200 lens choices available. But there are still critical ones missing. I’ll repeat, at the core you need 24, 50, 85mm equivalent primes, preferably in both fast and small choices. You need 24-70, 70-200mm equivalent zoom, again preferably in fast and small choices. That’s 10 lenses. From there, you branch out. Another 10 lenses and you’ve got 95% of the buying market covered.

    > Less redundant camera range
    Differentiated product. iPod, iPhone, iPad, MacBook.

    > Bring real improvements for every new product (Don’t cheat us!).
    Differentiated product. iPod, iPhone, iPad, MacBook.

    > Connectivity with social networks for low end models
    Connectivity. DO NOT HARD WIRE! What exists today in social networks will be different tomorrow. Guaranteed. So connectivity must come with a known API that developers can use.

    > APP store for m43 software.
    Related to above: known API means independent developers. Independent developers mean App Store possible.

    > Make an ultra-small camera and an ultra resistant high-end camera
    Product differentiation. iPod, iPhone, iPad, MacBook.

    > Hybrid Viewfinder based on the Fuji X100 and Contax G2 technology
    Feature sets are mungable and not necessarily important in and of themselves. Product differentiation (sensing a theme here?). At the high end, sure, useful feature. At the low end, probably too expensive and unnecessary compared to other things.

    • Dear Mr. Thom Hogan,
      Welcome in the “MFT-fighting team”!

      • You’re a year-and-a-half late in your welcome ;~)

    • RW

      Yes – I would say that list pretty much covers what is needed. I would also add an accessory port to the high end models (iPad and MacBook) that doesn’t disable using an external flash.

    • Duarte Bruno

      Sir, you have my vote for President! ;)

    • Mr. Reeee

      Thanks Thom!
      It seems you’re one of the few who gets it.

  • So, let me do the lenses first:

    CORE (KIT):
    12mm f/2.8 pancake
    12mm f/1.4 HQ
    25mm f/2.8 pancake
    25mm f/1.4 HQ
    42mm f/2.8 pancake-ish
    42mm f/1.4 HQ
    12-35mm f/3.5-5.6 collapsible X
    12-35mm f/2 HQ
    35-100mm f/4-5.6 collapsible
    35-100mm f/2.8 HQ

    8mm rectilinear fisheye X
    10mm f/2 or f/2.8
    14mm f/2.8 pancake X
    17mm f/2.8 pancake X
    50mm f/2.8 macro X
    150mm f/2 HQ
    7-12mm f/4 X
    9-17mm f/4 X
    14-100 or 140mm f/3.5-5.6 X
    100-200mm or 300mm f/4-5.6 X

    X=exists (close enough variant)

    So about half the necessary lenses exist in some form, mostly outside of the core, curiously.

    • bob

      Oly’s “recipe” for success: fail to deliver core, prime fast fixed lenses, use a sensor that’s noisy over 800, handicap it with slow kit zooms, and price fast pro glass over your competitors. Oh, and make the pro stuff large, as big as your competitors. That’s why I never went beyond the consumer 43rd camera–it’s a dead end system.

      • You’re dead on. Ultimately it’s a flawed approach. Way back when 4/3 was first announced I made the point about bringing a knife to a gun fight. The guns won. The same thing is going to be true of m4/3 if they don’t get the system positioned for the right fight.

        Olympus is doing a slightly better job of that than Panasonic in terms of lenses. If you’re going to do slow kit zooms, then you have to have an advantage over the bigger sensor competitors. Oly’s answer so far has been collapsible lenses, restoring the size advantage. Panasonic’s lenses are huge in comparison, a mistake on their part.

    • N-vader

      I find it interesting that the list does not include an “equivalent” of the 20mm 1.7 pancake which is (arguably) the most popular lens currently available for the m4/3 system, regardless of brand.

      • I wouldn’t quibble over exact focal lengths (though I would quibble more over apertures). 40mm is considered by some to be “normal.” So 20mm, 23mm, 25mm, and even 29mm all would fit in the “normal” category and could be subbed for my 25mm if need be. I didn’t really want to get into a discussion of small details, but I also didn’t want to write “Normal f/1.4”.

  • Differentiated product:

    iPod–It’s just a mass market camera, no interchangeable lenses. Essentially a simple compact camera design with m4/3 guts. Non-interchangeable lens. 10mp BSI 4/3 sensor. $399.

    iPhone–All of the above plus communicates via published API. $599.

    iPad–All of the above plus in-camera app ability, interchangeable lenses, more megapixels, more features. $999.

    MacBook–All of the above plus modularity, pro build level, pro features. $1499+

    Common to all: same controls, same interface, same menus (extended on advanced models), same 4/3 sensor base, same imaging ASIC (possibly with extensions uncovered in upper models), same battery system where possible, same accessories, etc.

    • +1 interesting idea

      • Thom I don’t know if you’ve seen the Olympus 35-100 f2, but it’s a monster. I’m unsure if they will be able to produce the fast zooms you’d like at a sellable size for m43. I guess we will find out soon enough.

        • Ulli

          Tom was suggesting a 2.8 35-100 rather then a 2.0 35-100, one stop slower, whole lot smaller/lighter i am sure.

          • Correct. Technically, we’d want an f/2 (or f/1.4) to make up for the smaller sensor size, but there’s also size issues that you have to take into account. It doesn’t make a lot of sense to make the body smaller but the lens the same size. m4/3 is targeting size as one of its key selling points, so we’ll get (and tolerate) f/2.8 instead of f/2.

            This does put more pressure on getting the sensors to perform, though. That’s in Panasonic’s court and Olympus really can only do what others give them.

  • Dirk

    > Do you have some more?
    Yes: GPS and 3D would both be great. Also they could open an accessory port for third parties.

  • Dirk

    Where lenses are concerned: I love my 12-60 (FT) – if that great lens was available for MFT it would be a solid reason for buying. The range it offers covers more than 95% of what I am shooting. Kit lenses with 42 mm are much too short.

  • David de Jongh

    Gh2 include 25p!

  • A few ideas from Admin:
    – More lenses, lenses and lenses!
    – Less redundant camera range
    – Bring real improvements for every new product
    (Don’t cheat us!).
    – Connectivity with social networks for low end models
    – APP store for m43 software.
    – Make an ultra-small camera and
    an ultra resistant high-end camera
    – Hybrid Viewfinder based on the Fuji X100 and
    Contax G2 technology (that system was able to
    adapt the OVF depending on the used prime lens!).

    Dear Admin,
    Thank you so much for your creative and intelligent ideas and for starting this interesting discussion!

    Last but not least: Thank you for the new EDITING-TOOL on – it’ s a must!

  • A lot of Pany and Oly CEOS here¡¡¡¡¡.
    At the moment I enjoy what I have, and take photos. The m4/3 sytem is valid for all kind of phography: No, like all the systems…. So the problem is not the system, the IQ, the ISO the……Is just your problem, perhaps M 4/3 is not the right election for you, if you can take some nice pics whit it.The solution is easy, go for the best system for you.
    I just hope an evolution, better cams, better sensors, better lens, and if this don´t hapend, I will simply jump to the best cam for me in the future, with its limitations, don´t matter it will be Oly, Canon, Fuji, Sony……………..and still will be enjoying with photography.

    • The point is that m4/3 has to compete with all those other systems. It’s sort of analogous what’s happening with tablet computing right now. While m4/3 (iPad) was there first, it won’t remain the only choice. So the question is how do you distinguish your system from the competitors and stay alive?

      In the case of the iPad, it’s simple: iTunes and App Store. It’s not just about making tablet hardware, it’s about making it easy for the user to do/get what they want. There are a lot of players out there that don’t get that. Only Amazon really has the ability to match iTunes (but they have to create it ;~). Google doesn’t. RIM doesn’t. Samsung doesn’t. HP doesn’t. Oops. Just buying some tablet hardware isn’t enough unless all you want to do is browse the Internet and send/receive email. Apple gets integration that benefits users.

      In the case of mirrorless, it’s trickier. Right now all Panny/Oly are doing is executing “smaller, less capable DSLRs.” But they’re getting bracketed. Sony is executing “smaller capable DSLRs.” Pentax will execute “Even smaller DSLRs.” There’s erosion occurring on everything that defines m4/3. There’s a good chance that you have six competing mirrorless systems by the end of the year, so now it’s important on HOW you stand up against those and compete with them. As I’ve written before, Oly has iterated the same camera four times. They haven’t gotten very far with their year-and-a-half head start, other than perhaps with lenses, but that, too, is a temporary advantage.

  • Len

    Full of fantastic ideas. Thanks Thom for your well thought out lens list. I tend to think it will be the choice of lenses and lens manufacturers that have the potential to really make this system such a viable one. For many of us who don’t like to be locked into one brand an open mount is such a wonderful prospect. I am sadly disappointed that some of the other camera manufacturers haven’t joined in with the standard. One or two more would really change the game. It is such a pity that they can’t see how profitable it would be for them if they did join.

    Thom is also very right about clear product placement, and marketing to different price points and users. As can be regularly seen in these comments, we all have different needs, and likes, and the range of cameras really does need to cater across the whole spectrum.

    Ok, so I have my own wish list:
    Professional high quality lenses… We need the fast ones, and we need the sharp pancakes (we need choice)
    More manual lenses such as the voitlander (my favorite which is oh so sharp)
    Weather sealed… Light weight is so important to us adventurers who are out in the elements (I loved my E-3 as I could use it in the pouring rain and mist without fear or worry, get it all muddy and wash it off when I got home)
    Large oversized square sensor… For those that love the square format,, and huge benefit for others not having to hold the camera on its si to change from portrait to landscape.
    Improved focusing, and low light focusing…
    Comfortable to hold for long periods of time…
    Hybrid optical electronic view finders… (the electronic viewfinder that allows me to compose and work in black and white is the most amazing advance in photography for me)

    And for the couple of nay sayers who keep saying it isn’t for professionals, I suggest you look a bit harder to see which professionals are using the system. And you will find that there is quite a few of us who are using them professionally. My next exhibition will be shot exclusively on this system as will my next book. I absolutely love it.

    • pdc

      Sensible comments!
      Good point on low light focusing – AF currently a bear with all MFT, especially with long lenses – MF limited by the resolution of the LCD and EVFs, and by the limited enlarging functionality.
      Lens line-up slowly improving, and look forward to more prime offerings from third parties – the Voigtlander 25/0.95 is a gem!

  • BS Artiste

    Olympus can compete with Nikon mirrorless cameras using a foundation of Olympus’s loyal installed base of 4/3 users and an associated upgrade path.


    • Define “compete.”

      Is the 4/3 Olympus base loyal?

  • Lee

    I am stunned that a site dedicated to Micro 4/3rds is trotting out the bigger sensor equals better IQ myth without any qualifications. All other things being equal, a bigger sensor does equal better sensor performance, yes, but a camera is not just a sensor. It also requires a lens and image processing, and in these areas, 4/3rds is way ahead of NEX – indeed, the very short registration distance of NEX relative to the sensor size (required to keep the cameras small enough) results in severely compromised optical quality at wide angle. What will it take for people to realise that optical quality is at least as important as sensor performance? And this isn’t even taking into account the ridiculously oversized lenses (relative to the camera) required to cover an APS-C sensor.

    • Jedalus

      Well said Lee, the NEX lenses eliminate all the advantage of the compact body. In one bag I can carry all of the lens options I could want for a day of shooting, and when shooting I have a nicely balanced body and lens no matter what lens I am working with.

      • inteliboy

        I carry around a nikon fm2 with a nikkor 50mm 1.4 — it’s not pocket-compact, but it sure is compact compared to modern day full frame dslrs.

        This is a no-fuss, 35mm bullet proof camera, with beautiful DOF, full manual controls and supports the majority of nikkor lenses.

        I think as the digital tech is now starting to settle, a lot of us have our eyes out for a resurgence of these classic staple cameras – but in a digital format. m43’s and the x100 are close, but not close enough.

        It’s not so much about lens size, but the body itself. Don’t m43 users carry around an array of adaptors and lenses anyway?

        • Mr. Reeee

          I have an FM2 and it really has a great size/weight ratio. I put it and my GH2 together and they’re about the same size.

          The main thing is the FM2’s simplicity. The most maddening and frustrating thing about M4/3 is the dizzying complexity of the features and menu systems (EGAD!).

          They should get rid of all the drivel and dross like “art” filters, in-camera editing and such. Does anyone use that crap? That’s what we use our computers for! SIMPLIFY.

          I’d actually like to see some way to be able to set options on my computer and Either upload them to my camera as presets or be able to tether and adjust.

    • Not what I’m seeing. The optical quality of the Sony 16mm is better than, oh, say the Olympus 17mm.

      As for telecentricity, the solutions are well known, and I’m sure Sony or someone else will use more of them in the future.

      For serious work, sensor and lens are linked. Nikon DSLRs are just starting to realize this as they finally broke the 12mp barrier.

  • Jedalus

    I’d really like to see faster autofocus, more compact (pancake) prime lenses and a more affordable and more portable video body that competes with NEX VG10. I think Olympus has kind of lost its way, but Panasonic’s camera’s do so much so well already both the existing and expected competitors have along way to go. I can’t imagine Nikon or Pentax are really going to offer anything very capable for fear that it cannibalizes their DSLR businesses.

  • J

    Just stopped in at Best Buy, what did they have of the M43? They had an Olympus E-PL1, and may have had a GF1, though I didn’t see it if so. I spoke with the sales people from the department. One was quite familiar with the GF2 and GH2, had no idea about the E-PL2. Had no insight into lack of availability except ‘It depends on the purchasers.’

    As stated above. It doesn’t really matter what features or benefits a camera has. If you want the mass market, you have to be available to the mass market. If Best Buy, the #1 retail electronics shop in the US doesn’t carry the cameras, they don’t exist for the purchasing decisions of a majority of Americans. That’s the plain and simple. You want to be purchased? You first have to be seen.

    • Dave_In_MI

      Bingo! Thanks, you saved me a lot of typing. Availability & advertising (or, the lack of both) are the main things holding m43 back. Panasonic has a winner in it’s GHx line, they just need to be more aggressive in their advertising.

      • In Panasonic’s case, they are already TOO aggressive in their advertising here in the US. You can’t find a body, you can’t find accessories. What good is the advertising if you can’t reliably distribute?

        • Dave_In_MI

          True. Panasonic should build a facility in North America to manufacture camera bodies & accessories for this market.

          • A factory is the least of their worries. They simply don’t know how and to whom they’re going to sell. The behind the scenes distribution mess with Panasonic products is just another sign of their ineptness in the US market.

  • kukuku

    come on guys,
    a coolpix with a slightly larger sensor and a warmed up nex-3?
    is that supposed to make people dump their m43 systems and strike fear into the hearts of oly/pana?

    Coolpix PRO screams ‘please don’t hurt our nikon dslr sales’
    NEX-C3 sounds like a lack of effort.
    for shame…

    • Martin

      > a coolpix with a slightly larger sensor… ?
      Wrong. A MIL camera with a slightly smaller sensor than m43. The whole system can be slightly smaller than m43, actually.

      > is that supposed to make people dump their m43 systems and strike fear into the hearts of oly/pana?
      I believe it could become a very strong competition for m43. We all should actually hope so – competition is good for customers..

    • Mr. Reeee

      It doesn’t matter about ANY of the geeky stuff (we all care so dearly about here) to consumers. When a P&Ser wants a “real” camera, 9 times out of 10 they’ll look at Nikon or Canon first. Sony connects to a different market.

      I live near in a touristy area. I check out the DSLRs people carry. Nikon is #1, followed by Canon. A few Leicas, then the occasional Pentax and Olympus.. M4/3s are a rarity.

      Whatever Nikon decides to release, market and sell will do well. Marketing and distribution play a much bigger role in marketshare and success than Panasonic or Olympus seem to acknowledge.

      • Jules

        I work next to a touristic place and get to see and talk to lots of tourists.

        Indeed, Nikon and Canon does great in the SLR department. But I mostly see compacts : Canon and Panasonic, then the rest. I actually hardly ever see any Coolpixes.

        if ILC are well enough dissociated from SLR, it is absolutely not automatic that Canon and Nikon will remain on top based on their notoriety.

        • Mr. Reeee

          I don’t bother much with compacts, but CoolPix are in the mix.

          As far as Nikon/Canon tourist (read KIT) DSLRs go, it would be a VERY tall order for any company to replace them. I just don’t see Sony or Panasonic or Olympus displacing Nikon and Canon.


          I love my GH2, but if Nikon beat out M4/3 with size/weight, features, lenses and IQ, I’d be hard pressed not to go back.

          • RW

            @Mr. Reese: I have to say that I agree with you. My decision to purchase a m43 camera in the first place was a trade off of sensor size against camera size.

            To be honest. m43 hasn’t really delivered on that. I can get my rig in a much smaller camera bag than I used to – but I still need a camera bag. What I *really* want is a true pocket-sized street rig. The LX5 / DLux 5 comes pretty close – but the sensor size trade off is too severe. A slightly smaller than m43 sensor for a truly pocket size package might be just what the doctor ordered.

            I think I will withhold judgement and just wait and see…

          • Mr. Reeee

            I went with M4/3 for the same reasons… size/weight and the ability to use legacy lenses.

            I sort of agree about the GH2 as a “street rig”, but with a pancake lens and using the articulated LCD it can be VERY stealthy. On some levels I’d say more than using, for instance, a GF2 or EPL2 with a 20mm.

            I take street shots at a 90 degree angle (to my right) with my GH2 w/20mm and no one notices.

  • leendert

    I don’t need apps and a app store, social features, image upload software…etc.

    I only need a body like this this:
    – A body little bigger than the EPL2, but with built-in viewfinder en swivel LCD.
    – a new sensor (image quality like Canon 7D)
    – quick AF with 43 lenses
    – max 1000 euro

    new Zuiko lenses:
    – one like the Zuiko 12-60 f2.8-f4, max 1000 euro
    – a 100mm F2.8 macro, max 500-600 euro
    – a 100-400mm F4 (when possible for this price) for wildlife, max 2000 euro (and a 1,4x tele-converter)…quality like the Zuiko 50-200mm.

    Then I’m a very happy boy! And otherwise I switch to Canon.

    • > I don’t need apps and a app store, social features, image upload software

      Other than social features, I think you’re wrong. Every time I’ve made my programmable pitch to an audience they all go “wow that would save me time and effort.” It’s about workflow. It just so happens that social sites are just a special form of workflow that’s highly popular, but in the end, programmability gives you better workflow.

      At the very simplest level: do you rename files? (I you don’t, my next question is “why not?” ;~).

  • Neel

    Wont be surprised if Olympus abandons micro four thirds for a nano four thirds just as they have abandoned us in four thirds for those who cannot upgrade into E-5

    • That’s why I keep writing about product differentiation. Olympus is thinking small (“please dear lord let us establish something that sells in quantity and keeps us in the business”) and not big (“grant us the ability to design a product line that satisfies all customer needs, even as they grow in ability”).

    • Neel, please! Stop giving them ideas!!

  • Ken Aisin

    A weather sealed m4/3 camera with hybrid Viewfinder based on the Fuji X100 and Contax G2 technology would be a dream come true.

  • Miroslav

    A few suggestions of mine (repeated many times before):

    1. adapter with semi transparent mirror that enables PDAF of 4/3 lenses on m4/3 bodies
    2. E-P3s and E-P3x / G3s and G3x. One with 8MPx sensor with excellent DR and good ISO3200, the other with that new 14Mpx sensor and 1080p video
    3. A rangedinder shaped body, with EVF on the left side
    4. A futuristic body, competition for Sony NEX
    5. A retro looking body, competition for Fuji X100
    6. More fast wide angle lenses, fast zoom, portrait prime
    7. More lenses bundled as kit with cameras
    8. Give mount specifications and electronic protocols to third party lens and adapter manufacturers so that they could make AF lenses and adapters that enable AF on lenses from other systems
    9. In camera stacking modes (HDR, panorama, low light), on the fly cropping (“extended optical zoom”)
    10. Same battery for the whole camera range, make “pro” camera with two battery slots
    11. Adapter for AA batteries on some models like Pentax K-r
    12. Range of small flashes
    13. 1.4x and 2x tele converters
    14. Olympus: DSLR shaped body, articulating LCD, AF assist lamp
    15 Panasonic: IBIS, better jpeg engine

    Everything mentioned exists, it’s just a matter of taking time to design it.

    Despite all of its shortcomings, m4/3 is still by far the most complete mirrorless system, so it’s really up to Nikon, Pentax, Sony and Samsung to catch up. Canon will obviously try to make smaller DSLRs until they loose enough market share.

    • Miroslav

      3. A rangefinder shaped body, rangedinder :)
      14. Olympus: + FullHD AVCHD video
      16. built-in wireless communication (Wi-Fi, bluetooth, maybe 3G)

      • Dear Miroslav!
        1. – 16. Great ideas! +1
        I fully agree with:
        1. adapter with semi transparent mirror that enables PDAF of 4/3 lenses on m4/3 bodies
        2. E-P3s and E-P3x / G3s and G3x. One with 8MPx sensor with excellent DR and good ISO3200, the other with that new 14Mpx sensor and 1080p video
        3. A rangedinder shaped body, with EVF on the left side
        6. More fast wide angle lenses, fast zoom, portrait prime
        7. More lenses bundled as kit with cameras
        8. Give mount specifications and electronic protocols to third party lens and adapter manufacturers so that they could make AF lenses and adapters that enable AF on lenses from other systems
        9. In camera stacking modes (HDR, panorama, low light), on the fly cropping (“extended optical zoom”)
        10. Same battery for the whole camera range, make “pro” camera with two battery slots
        11. Adapter for AA batteries on some models like Pentax K-r
        12. Range of small flashes
        13. 1.4x and 2x tele converters
        14a. Olympus: DSLR shaped body, articulating LCD, AF assist lamp – 14b. Olympus: + FullHD AVCHD video
        15. Panasonic: IBIS, better jpeg engine
        16. built-in wireless communication (Wi-Fi, bluetooth, maybe 3G)
        Best regards

          Some of my ideas – – March 19, 2010
          One year ago:
          Dear all,
          here are my questions to Olympus:
          – Will the “E-4″,”E-5″, “EM-1″ will be the long awaited mirrorless camera for the 3/4 and the MFT-Standard (flexible integrated adapter system – super flexible camera design?)
          – Will it have the size, weight and ergonomic quality of the Olympus E-620?
          – Phase detection and contrast autofocus-ability?
          – Fastest autofocus for Zuiko and M.Zuiko lenses
          – Full HD-Video 1920 x 1080 progessive, 50/60fps, H264, AVCHD?
          – No time limitation for Full-HD-Videos – 4 hours AVCHD on a 32 GB SDHC-Card?
          – Double memory slot for SDHC-, CF-, SDXC-Cards ..?
          – GPS-Modul?, Geotags (Google Earth, Microsoft Maps)?
          – Professional M.Zuiko 12-75 mm/F2.5-3,3 like Panasonic or even faster with motor zoom for video – zoom-controller on the “E-5″ (for example like the Olympus C 8080 Widezoom?)
          – Dynamic autofocus for HD-Video
          – Superior LCD-resolution?
          – A second wireless Telecontrol-LCD with shutter release (simultanous mobile phone, mp3-player, voice recorder, picture viewer (slot fpr SDHC-, SDXC-cards), mobil-TV … perhaps in cooperation with Pansonic – one product for Olympus and Panasonic cameras?)
          – Bluetooth compatibilty 3.0 and wireless-lan photo transfer to windows mobile, apple ipod, blackberry, symbian, android and palm os for instant image transfer by mobile phone/WIFI?
          – special olympus software for camera and video controll, which runs on all that operating systems and on windows, apple and linux platforms?
          – Highspeed USB 3.0? (upwards compatility)
          – 15 MP Sensor (or more) ?
          – Better low-light sensivity?
          – Superior image stabilization ?
          – Superior live view?
          – Sequential shooting speed approx. 5 – 8 frames/sec.?
          – Wireless flash controll via integrated flash?
          – Splash Proof?
          – Dust Proof?
          – External microphone input for HD-Video (perhaps even for bluetooth microphones)?
          – Earphone output?
          – HDMI-Output?

          Will there be a clear roadmap for future camera and lenses for one integrated Olympus-System (3/4 and MFT in one system?)

          December 2, 2010:

  • calxn

    The funny thing about all this fighting for/against m43, NEX, Nikon, Fuji, Pentax, etc is that the likely outcome a year and half from now is that Canon steps into the market with their mirrorless system, having learned from everyone’s mistake and basically takes the largest share of the market as they did with p&s and dslrs. Wouldn’t that be funny?

    I wouldn’t mind having a Canon mirrorless system while owning a Nikon DSLR system. Then again, Canon is probably the laziest camera manufacturer of them all, intent on doing as little as possible while pulling in the most profits, so this theory is shot.

  • Kosta

    I have a Nikon D7000 and α Fujifilm F200exr
    Ι brought a Oly. pen (not to replace my D7000 but to replace my Fuji) i end up not using the Pen. Because when i want IQ i bring the D7000 when i want portability i use the Fuji
    I would love to see a Nikon really small 2,5 crop camera with pankake lens and better than compact IQ , but with good portability

    Sorry for my bad English

  • Aaron Crockett

    1. Phase detect AF like fuji 300exr p&s. Marketing for this needs to be exciting to p&s users.
    2. Have high iso body for those in the know, high mpixel body for regular shoppers.
    3. Add ovf to pen or gf series and charge for it. People will pay.
    4. Social networking.

  • Emilo

    A few ideas for better m43:

    -A really sharp and bright portrait lens. Say a 42mm 1.4.

    -A really sharp and bright portrait zoom. Say a 30-90 f2.

    – Panasonic and Olympus should share more technoligy-> Panasonic could
    have in body stabilization, Olympus could have better focus (or is the sony a33/a55 af system maybe a better solution for focus?).

    -I would like a body with inbody radio system for triggering external flash lights. Also a in body radio reciever for triggering the shutter and autofocus. ( I do not want to carry those extra parts)

    -also wireless net connection.

    – Dammit I want to call with this camera, so add gsm and let me deattach the screen/phone from the camera. (It is time for a camera with phone capabilities)

    – Let me deattach the screen from the camera and use it as remote liveview and remote shutter trigger.

    – camera should work as a high quality webcam. Wth phone/web connectivity we have a high quality broadcasting unit.

    – build/sponsor free, open source, software to edit RAW files. Compareble to Lightroom or Lightzone.

    Think small size, small weight, high performance.. Think this in all relations: body, lenses, pods, flash, bag, connectivities. We want a small, light, high quality kit. We want to carry it everywhere and allways!

    • Martin

      > -A really sharp and bright portrait zoom. Say a 30-90 f2.
      > …
      > Think small size, small weight, high performance… We want a small, light, high quality kit…

      I’m sorry – the two wishes are nothing but an oxymoron. Have you seen the 4/3 Zuiko 35-100mmm f/2? It is simply huge. Yes, a mFT version COULD be smaller, but certainly not “small & light” enough. Neither a 42mm f/1.4 would be exactly small, when we are at it..
      Solution: stop dreaming, take away one EV stop (i.e. an f/2.8 zoom) and the size becomes more accetable.

    • Paulus


  • Cicero1

    I agree with many of the comments. A few mentioned low-light capabilities and better sensors. I too want better 4/3 sensors.

    I want great 4/3 sensors, now and in the future. Maybe that’s a pipe dream. Maybe it is impossible in the real world of physics and business. Either way, I hope Panny and Oly figure out a way to build or buy really great sensors.

    As several posters have stated, m4/3 will now be brought to battle by powerful competitors. But I can’t see what fundamental and sustainable competitive advantages they possess to help them survive.

    I passionately hope m4/3 survives. I dreamt of owning a mirrorless interchangeable lens system camera ever since Sony introduced the R1. It convinced me Sony would be the first to deliver a decent ICL, mirrorless system. But I was wrong. So I was impressed when Panasonic had the imagination to introduce the G1. I love my G1. I will buy an Oly m4/3 if they build a G-Type body.

    The next few years will be the Wild West of the mirrorless explosion. It’s going to be a Cambrian Explosion of mirrorless evolution. I feel a little like I did way back in the 80’s when personal computers were creating a revolution.

    • Paulus


  • kmfan

    Price. What the world have always wanted out of m4/3 since the beginning was not just a 3/4 dslr. But cameras that are also 3/4 the price.

    Where is the $400 m4/3 camera?

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