DClife hopes JIP will launch the new E-M1IV and PEN-FII at the CP+ show to demonstrate their seriousness

Dclife analyzed the current JIP situation and hopes the new OM Digital company will announce the new E-M1IV and PEN-FII at the CP+ show to prove their point. There may be also one or more new Macro PRO lenses.

Don’t know if this is a realistic expectations. On the other hand they really need to build up trust as quick as it gets if they want people to buy their products and bet on a long term future.

(FT5) Olympus 150-400mm PRO lenswill be announced tomorrow and cost $7,499 according to BHphoto

Two details make it likely that the new Olympus 150-400mm PRO lens will cost $7,499:

  1. If you go on this BHphoto search page you will find that BH only find the lens if you set the price at $7,499.
  2. Our reader John spotted this: The lease life shows that the lens would cost you $9600 over the term of the lease.  If you back out the interest cost on the lease, it brings the price of the lens down to $7500.

Announcement tomorrow?

Oly Forum will hold a live chat with Olympus tomorrow at 19:00 Berlin time. They teased that there will be info about something that is now still “confidential”.