Send your questions to Olympus and Panasonic!

Mirrorlessforum is currently collecting readers questions to Olympus and Panasonic: “Next month in Germany two big events will take place: The IFA in Berlin (September 3rd – 8th) and the photokina in Cologne (September 21st – 26th). All manufacturers will use these opportunities to present new products. Of course we will visit both events and will have interviews with product managers at Panasonic and Olympus.

Feel free to add yours on

Eisa awards for Olympus and Panasonic.

Like every year EISA (european imaging and sound association) assigned the prices for the best products 2010-2011.

Olympus won the following prizes:
European Micro System Lens 2010-2011 – Olympus M.Zuiko Digital ED 9-18mm F4-5.6 European All-Weather Compact Camera 2010-2011 – Olympus µ Tough-8010

Panasonic won the following prizes:
European Multimedia Camera 2010-2011 – Panasonic Lumix DMC-G2 European Travel Compact Camera 2010-2011 – Panasonic Lumix DMC-TZ10

New e-commerce site from Olympus (in US only)


Olympus Puts Purchasing Power In The Hands Of Consumers With Robust New E-Commerce Site

The Olympus Store’s Live Chat and Advanced Search Make Online Shopping Fun and Easier Than Ever Before

CENTER VALLEY, Pa., August 9, 2010 – Today, Olympus Imaging America Inc. is proud to announce the launch of the Olympus Store, a new, e-commerce website that makes shopping for Olympus products fun and easier than ever before. The site is easy to navigate and helps consumers find the right product by giving them access to knowledgeable customer care representatives, through live chat, e-mail and phone support. In the future, the e-commerce website will offer consumer reviews and recommendations on what products would best fit their lifestyles. At the Olympus Store you will enjoy a hearty shopping experience, utilizing the site to research and purchase a wide selection of products, including digital cameras, lenses, underwater housings, audio devices, binoculars and limitedly available accessories, allowing you to capture it all.

The Olympus Store has a variety of other features to make shopping simple, including:

* Advanced search capability to find the right product in a flash;
* An account dashboard to keep track of multiple orders and view past order history; and
* A wish list that enables visitors to choose and highlight their ideal Olympus presents, making gift shopping a breeze for their friends and family.

“Through every step of the purchase process, the Olympus Store makes shopping fun and easy by giving people all the facts they need to make an informed purchase,” said Dan Mastellon, vice president—operations, customer care and repair, Olympus Imaging America Inc. “With Live Chat, visitors to the site can instantly communicate with a customer care representative who will answer questions and help with selections. The site also lists accessories that can sometimes be hard to find making it a one-stop shopping experience for our customers.”

To access the Olympus Store and start the e-shopping adventure, please click here:

Found via Photographyblog

Japan and interchangeable system cameras: mirrorless market share now at almost 40%!

The release of the Sony NEX cameras boosted the mirrorless market share up to 40% (in Japan). Interesting to see that MicroFourThirds didn’t gain any market share but they also didn’t lose anything because of the NEX cameras. Does it mean there is still room for growth? It would be nice to know the market share in Europe and US (My guess is that it is 15-20%).

Let’s see if Photokina will boost the mirrorless success story…

Source: Mirrorlessrumors

New waterproof housing for the Panasonic GF1

The japanese company Inon just announced a new waterhousing for the Panasonic GF1. It has a corrosion-resistant aluminum alloy body (diving limit is 75m). You can use the Inon compatible flash (Z-240, D-Series 2000, S-2000, D-series 180, Z-220 series). And all Panasonic lenses are supported. The full kit price (with grip and lights) is $2,200!


A little bit of fun: To own a Panasonic m43 camera makes you more sexy!

Oktrends analyzed photography from a numerical angle. They collected the data from the dating site OkCupid, one of the largest, and most interesting, datasets on the web. This article aggregates 11.4 million opinions on what makes a great photo. Their goal was to see how to take a photo to gain “attractiveness”.

The result? You are more sexy if you take the picture with Panasonic MicroFourThirds cameras!