In the photography software world Adobe has a near monopoly. And they just reported they record quarterly revenue of $1.84 billion in its third quarter of fiscal year 2017. This is 26 percent year-over-year revenue growth (Full report here).
One of the smaller players trying somehow to compete with Adobe is Macphun. They just released the new Aurora HDR (preorder here) which comes for both Mac and Windows. You might give it a chance if you want to be “Adobe free”. Here are a few reviews of the new software: