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A couple of hours to go!!! Stay tuned!



Here we are. At 11:00 Cologne time the big announcement party will start with Olympus. You know everything about the new PEN cameras and lenses although there is still a surprise left because Olympus will very likely show a new lens roadmap or lens prototypes including the 17mm f/1.8 lens. And after that the Panasonic live event will start at 13:00 Cologne time. The Gh3 and 35-100mm X lenses are coming and also in that case I expect Panasonic to give us a glimpse about the future lens roadmap. And I do’t think that’s all. Zeiss, Schneider, Sigma and other manufactures may show some new m43 lens (real or prototype) soon. As usual by following 43rumors you will get updated life about all news and reviews. Feelf ree to send me everything you find about the new stuff at And join the FB fanpage if you still didn’t do it :)

Sadly I am not going to Photokina this year because I have a lot of work to do in my real working life. But if you are in Cologne feel free to send me your best pictures and findings and I will post them! Thanks!

So….ready for the party?

By the way, SLRmagic announced the new 23mm f/1.7 and 35mm f/1.4 lenses. Click to read the full press release:


Hong Kong, September 15th, 2012.
During Photokina 2012 in Cologne, Germany (September 18-23), SLR Magic will present attractive new CINE products as well as its Toy Lenses, all of the highest technical quality. Among them, will be a new SLR Magic CINE 35mm T1.4 lens in stores by the end of 2012. SLR Magic would like to invite all participants of Photokina fair held in Cologne to visit our stand in Hall 3.1 B059. SLR Magic will present its entire range of camera lenses, cine lenses, spotting scopes, and camera accessories during Photokina.

A major attraction is a high-performance mirrorless format cine lens with manual focus. With a focal length of 35mm and aperture of T1.4, this lens joins the family of cine lenses designed for demanding users. The reason why the 35mm T1.4 lens is not in the HyperPrime series is because T1.4 is not the fastest speed we can design for this 35mm lens.
Ever since the release of the HyperPrime CINE 12mm T1.6 lens, cinematographers have been requesting for a set of HyperPrime CINE lenses. In addition to our new CINE 35mm T1.4 lens, we will also showcase our 25mm T0.95 (MSRP: US $649) in mFT and 35mm T0.95 (MSRP: US $1,249) in mFT, X-mount and E-mount concept lenses that are based on the optical design of the HyperPrime CINE 50mm T0.95 lens.

Due to difficulty to source a particular material to manufacture the HyperPrime 23mm F1.7 for E-mount announced on December 8th 2011 it was discontinued within 3 months of launch. During this time, we have re-designed the lens, increasing image quality across the frame yet keeping the lens size and price similar to the original. The new design also supports mFT and X mount cameras.

All details concerning the optical type and physical size of the lens will be published at a later date. The SLR Magic CINE 35mm T1.4 lens in mFT, X-mount and E-mount (MSRP: US $279) will be introduced for sale in December 2012. The SLR Magic HyperPrime 23mm F1.7 (MSRP: US $399) in mFT, X-mount and E-mount will be introduced for sale in February 2013.

SLR Magic CINE 35mm f/1.4

Mount : mFT mount / E mount / X mount /
Black Magic Cinema Camera mFT mount
Focal Length (35mm equivalent)    : 70mm[mFT]   52mm[E]   52mm[X] 80mm[Black Magic mFT] Minimum Focus Distance    : 0.3m
Maximum Aperture    : T1.4
Minimum Aperture:     :T16
Optical Design            : 8 elements, 8 groups (4 x Tantalum)
Lens Length           : 70.3mm
Lens Weight            : 370g
Filter Thread Diameter: 52mm

SLR Magic HyperPrime 23mm F1.7

Mount : mFT mount / E mount / X mount /
Black Magic Cinema Camera mFT mount
Focal Length (35mm equivalent)    : 46mm[mFT]   35mm[E]   35mm[X] 52mm[Black Magic mFT] Maximum Aperture    : F1.7
Minimum Aperture     : F22
Optical Design            : 9 elements, 8 groups (4 x Tantalum)
Lens Length            : 61.3 mm
Lens Weight           : 265g
Filter Thread Diameter: 49mm

  • Ross

    I’m looking forward to it all!

  • Rumorist
  • marino

    Looks like real, solid, no-nonsense, msrketing shit- free stuff is coming back after years of foolish megapixel race. My wallet is grateful.

  • V4Vendetta


  • Mark

    How many hours? I’m trying to figure out the time difference.

    • Roy

      It’s 7:20am in Cologne now, so just over 3.5 hours left until the 11am event.

  • I wait with baited breath… hold on… no.. I just forgot to brush.

    • Homophones can be a bitch. ;-)

  • Cannot wait any more!!!

  • Kees

    Found the announcement at DPreview ( Lack of ‘environmental sealing’ and low ISO make this less interesting than expecting, but we’ll see in a few hours.

  • 43rumor doesn’t mention about TAMRON.
    Does it mean no announcement from TAMRON?

    In Japan, TAMRON is major than SIGMA for compatible lenses.
    TAMRON’s macro, zoom macro are very popular and famous.
    TAMRON’s true enter to m4/3 is one of key.
    (and 4/3 era, TAMRON didn’t release any lens for 4/3, SIGMA did)

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