Sony says they want to make it better than MicroFourThirds!

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Sony officially told in an interview at http://www.amateurphotographer.co.uk that they will develop their own mirrorless system and that it will be better than the current Olympus and Panasonics MicroFourThirds solution.

Yann Salmon-Legagneur, Sony’s Marketing Manager for Digital Imaging (Europe) told us that ‘of course’ Sony is interested in Micro Four Thirds, but ‘not the format itself, but the products that [are] being launched’. Recent Micro Four Thirds cameras from Olympus and Panasonic have ‘moved the industry’ he said.

Olympus and Panasonic shouldn’t be scared, because:

a) Olympus and Panasonic are the only one for now to have such a system for REAL now!

b) Because in one or two year when Sony will effectively unveil such a system Panasonic and Olympus will already have a lot of experience, lenses, and probably better tecnology.

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  • Sony is just boasting. they, like CanoNikon has tied up with long term strategy planning and does not expect m43 to become so popular.

  • Vess

    I hope it’s a full-format sensor!

  • Andy Elliott

    Sony built Betamax, let us not forget. Being first to market is going to be a big advantage for m43, Sony’s Minolta heritage hasn’t really given them any edge at all, optically. The Carl Zeiss lenses may be their saviour, though. At best, they can hope for a share of the mirrorless market, I would not expect them to overhaul m43.

  • mch

    yeah, Sony vision – they’ll bundle it with PSP and phone…
    Let’s see if they have resources to support parallel FF, APS-C and micro APS-C systems with lenses… stop kidding yourself. Most likely they intend to sell it to compact shooters, automatic, cheap body, max. 2 superzoom lenses..

  • Gabriel

    There is some room for improvement, like a camera with flash AND built-in IS (i want cheese AND dessert ;) . Recording video in youtube/flickr format (h264/aac), like my compact camera. (M-Jpeg sucks, it’s to much card hungry ;) VGA tactile screen. leveling system, panorama scene mode, Microphone jack, High Res viewfinder, fast and cheap zoom lens, PC controled camera, built-in gps (geottaging is cool), built-in wifi for instant photo sharing, and/or bluetooth for cellphone photo exchange and sharing.
    Camera constructor are very conservative, where in digital era mate.

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