Sony and Olympus’s further collaboration to turn around unprofitable compact-camera business.


Let’s catch up with some financial news:

Wall Street Journal reports that “Olympus President Hiroyuki Sasa indicated Monday that the company might need further collaboration with Sony to turn around Olympus’s unprofitable compact-camera business.” And Panasonic said that “it will axe another 10,000 jobs” (Source: Reuters).

Overall by reading their reports you will notice that both companies are slowly recovering from the crisis and the forecast is positive. And coming back to Sony’s and Olympus compact-camera strategy…does it make sense to keep their foot in such dying business? The only kind of compact camera that still can stand up against the cameraphones may be the Sony RX100. P.S.: The XZ-1 sells fine (ranking here) but Olympus had to cut the price down to $199 and I doubt they will have some margin on this.

But again, I am not an expert in these kind of analysis. May you can add some more value to that discussion by commenting this post!


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