GX7 announcement soon. Already preorders at Adorama mobile.


The GX7 will be announced soon. Likely at 6 -7 am London time. There is alreayd a preorder option at Adorama Mobile site (Click here).

And this is the Adorama Press Text:

Panasonic LUMIX GX7: The Artisan Camera for Your Creative Vision

The Panasonic LUMIX GX7 is a creative DSLM street camera that brings an artisans vision to life. Smaller and sleeker than a DSLR, the LUMIX GX7 delivers the power of exceptional image quality in difficult to shoot street photos and video discreetly. Discover powerful optical quality and viewfinder accuracy, flexibility to control the creative process, and seamlessly switch between photo and video with the LUMIX GX7. The photographic world is at your fingertips when you pair the LUMIX GX7 with the full line-up of LUMIX G/LEICA DG lenses.

Tilt-able Live View Finder with Field Sequential Color Accuracy
The LUMIX GX7 integrates a 90-degree tilt-able LVF (Live View Finder) delivering a new angle of view for flexibility and discretion in composition. The LVF boasts 2764K-dot equivalent high resolution and approximately 100% color reproduction for high visibility under any circumstances. Achieve a high color reproduction* in the display based on the field sequential system.
* Approximately 100%* using Adobe RGB as a reference, CIE 1931 x,y color space.

Seamless 16MP Photos and Full HD Video 1080/60p
The LUMIX GX7 is a hybrid creative camera featuring full-HD 1920 x 1080/60p smooth, high quality video recording in AVCHD Progressive and MP4 format with stereo sound. Full-time AF and tracking AF are also available in cinema-like 24p video with a bit rate of maximum 24 Mbps. 16MP P / A / S / M photo modes are available in video, delivering exceptional professional-like video recording by manually setting aperture and shutter speed.

Find Your Inner Artist Using Creative Control with 22 Effects and Creative Panorama
The popular Creative Control mode performs beautifully with 22 filter effects. You can even adjust the parameter of each filter effect to capture your true artistic vision. With the Creative Panorama function, you can shoot a horizontal/vertical panoramic image with consecutive shots by overlaying the previous picture. The multiple images are stitched together in the camera to create one single-wide image capturing your scene. After you’ve captured your image, you can get creative with one of the panoramic filter effects.
* For photos only, and some filters cannot be used in Creative Panorama mode

In-Camera Stabilization for Non-Stabilized Lenses
The LUMIX GX7 incorporates an optical image stabilizer-like technology directly in the camera body. This in-camera LUMIX MEGA O.I.S.* technology works as effectively with interchangeable non-optically stabilized lenses, to enjoy blur-free photography.
* Nearly as effective as the LUMIX MEGA O.I.S. in LUMIX DSLM lenses.

Focus Accuracy with Focus Peaking and Magnification Windows
For more precise control over focusing, the LUMIX GX7 incorporates Focus Peaking that shows the peak of focus. The precise area of focus is indicated while viewing the subject in live view. Pin-Point AF allows you to set magnification from 3x to 10x. The One-Shot AF sets the rough focus on the subject where you can then go back to MF to adjust precise focus.

Share Instantly with Wi-Fi and One-Touch Device Connection with NFC
With the Panasonic Image App, you can use a smartphone or tablet to control zoom, set focus, and shoot remote from a distance. The Wi-Fi setup is quick and easy and picture data can be transferred to a designated electronic device right after shooting. You can instantly upload and share your images on a Social Networking Service with your smartphone, and NFC (Near Field Communication) technology connects the camera with a smartphone or tablet by simply bringing them together.

Expand Your Creativity with a Full Line-Up of Lenses
The LUMIX GX7 achieves ultra fast performance with a maximum 1/8000 shutter speed. In-body optical image stabilizer-like image stabilization*, delivers exceptional performance when mounting non-stabilized lenses to the LUMIX GX7. Every Panasonic LUMIX lens is exclusively designed for DSLM cameras taking advantage of digital technologies such as high-precision, high-speed Contrast AF.
* Nearly as effective as the LUMIX MEGA O.I.S. in LUMIX DSLM lenses.

Discover Ultimate Picture Quality
The LUMIX GX7 captures high-quality photos and video with realistic details through exceptional resolution and color reproduction. Panasonic delivers a 16.00-Megapixel Digital Live MOS Sensor that achieves both high resolution and high sensitivity image quality with minimum noise. The Venus Engine features advanced noise reduction systems delivering smooth images especially in low light scenes. The Live MOS Sensor works in concert with the Venus Engine achieving a maximum ISO of 25600.

Touch Enabled 3.0″ Tilt-able LCD
Optimized for even sunny, outdoor shooting, the 1040K-dot high-resolution static-type touch monitor delivers approximately 100% field of view and tilts up by 45 degrees and down by 80 degrees. The front panel is directly attached to the In Cell Touch LCD without containing an air layer in-between, resulting in reduced reflection of external light. Combined with increased resolution, the monitor for LUMIX GX7 delivers higher visibility even in sunny outdoor shooting.

Light Weight, Durable Magnesium Alloy Body
Dressed in a magnesium alloy, full die-cast frame, the LUMIX GX7 boasts high durability for any shooting situation. State-of-the-art imaging is delivered in a sophisticated, stylish metal body.

Precise Focusing with Contrast AF System
All LUMIX G cameras boast the sophisticated Contrast AF focus system. Compared with the Phase Difference AF focus system, Contrast AF delivers higher accuracy especially when shooting with a bright lens and a small F-stop. The LUMIX GX7 features quick Light Speed AF, making it possible to capture even the fastest moving subjects clearly.

Premium Body Design with Precision Quality
Separate dials, on the top and back, improve manual shooting performance. The external design of the camera was developed with every detail in mind. LUMIX GX7 offers luxurious comfort in shooting with stunning performance. The LUMIX GX7’s 1/8000 shutter speed captures fast moving subjects. Silent Mode switches the shutter from mechanical to electronic, and turns off all sounds and focus lamps for special shooting occasions where you need to be discreet.


$232.95 savings on E-M5 bundle. G6 in Stock and up to $200 savings on tripods.


After tomorrows GX7 announcement I will work on the new OMD camera rumors. Meantime let me know if you can find some nice E-M5 deals before it gets replaced(?). Today there is a brand new US deal. You save $232 on that Super E-M5 bundle at BHphoto (Click here).

Andhere are today’s new deals found via DealsRunner.com:
G6 in Stock via third party resellers at Amazon US (Click here).
Up to $165 savings on Induro tripods at BHphoto (Click here).
Up to $200 savings on Gitzo tripods BHphoto (Click here).
Panasonic GF3 body for $199 at Amazon US (Click here).
Panasonic GF3 with 14mm lens for $378 at Amazon US (you almost get the body for free!).


(FT5) Panasonic GX7 has no AA filter. New images of the Black Body.


Reminder: Announcement tomorrow (August 1) at 5-6 am London time!!! Stay tuned on 43rumors to follow the event live!

Got some more top info about the new 16 megapixel GX7 sensor. This has been designed by Panasonic itself and does have built-in “gamma control”. It is also the first Panasonic camera not having an Anti Aliasing filter at all!

Meantime Digicaminfo reports that the GX7 will ship from September 12 in Japan. Price for the body will be ¥ 105,000 and with the 20mm kit lens ¥ 130,000. As I told you before the price in Europe will be 999 Euro.  US readers can hope that the 1$ and ! Euro equivalence in the camera market is still valid. It would mean you have to pay $999 for the body.

Some more details: ISO starts at 200 but there is an extension mode down to ISO 125. Battery life is 320 shots and weight 402g (battery included).

For sources: Sources can send me anonymous info at 43rumors@gmail.com (create a fake gmail account) or via contact form you see on the right sidebar. Thanks!
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Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct


(FT5) New info about the GX7 (german press text). Coming tomorrow (August 1) at 6 am London time!


Announcement tomorrow: First of all, you are invited to follow live the GX7 announcement at 5-6am London time tomorrow morning (August 1). As usual I will continually give you links to previews, tests, preorder links and more!

Here is the German Press Text of the GX7. There very hot info translated in English:
Full‐HD 1920 x 1080/50p
The communication between lens and cameras is very fast, 240 B/s!
AVCHD‐progressive‐ oder MP4‐Format
ISO 25’600
Wlan and NFC support
Bigger fotodiodes and optimized Micro lenses.
25% better High ISO performance and 10% better resolution performance compared with the previous GX1.
It has a noiseless shooting function that allows you to shoot pictures without the use of the mechanical shutter.


And here is the press text:

Read More

Sigma will launch a universal mount conversion service!


slrclub (via dicahub) reports that Sigma will launch a universal lens conversion service. All Sigma lenses with 10 contacts can be easily modified to get another mount type, except for Nikon/Pentax version of Sigma lenses. For Nikon/Pentax versions, the aperture will be controlled mechanically after the conversion. There shouldn’t be such issues with Canon/Sony/Other versions of Sigma lenses. Tomorrow we will know more, since Sigma will officially announce the service on August 1st. The service will start from 9/2.