Amazon doesn’t sell the E-P3 anymore. Out of Stock at Bhphoto. Will new camera replace the E-P3???

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That’s just my guess guys but look at what’s going on. Amazon itself is no more selling the Olympus E-P3 (Click here to check). There are only a couple of cameras sold by third party resellers. And in other stores like Adorama (Click here) and BHphoto (Click here), the other white and silver kits are out of Stock. USA stores are usually very quick in selling out their camera stocks before the new announcements. So this might be a sign that the new Olympus camera with integrated viewfinder will replace the E-P3? I repeat I am still not 100% sure this is Olympus real plan. In my opinion Olympus should reduce and simplify the product strategy. E-P1, E-P2, E-P3, E-PL1, E-PL2, E-PL3, E-PM1. Olympus those are to many cameras with most of the times to small differences between each other. I would do something like that. An entry level m43 camera (like the E-Pm1 but smaller), a more advanced PEN (Sort of E-P3 with the tilting screen from E-PL3) and a semi pro model with integrated viewfinder. What do you think?

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First product announcement of the year: Slrmagic 50mm f/0.95 M-mount (tested on GH2).

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Exactly on Midnight SLRmagic officially announced their new top quality Hyper Prime 50mm f/0.95 Cine M-mount Cine lens. Even if it’s not a native Micro Four Thirds lens you can use it via M to m43 adapter (Click here to see them on eBay). Unlike the Noktor this is a high quality lens made specially for people looking for superb bokeh. It’s actually five times cheaper than the Leica Noctilux 50mm f/0.95 and we have been told that it will have almost the same image quality (of course we have to see real tests to see if they are claiming the truth). Our friend Seb Farges tested the new lens on the Panasonic GH2. After the video you can read the full lens press release and specs.

World Premiere !!! SLR Magic HyperPrime CINE T0.95 / 50mm Part I : The Night Tests from Seb Farges on Vimeo.

PRESS RELEASE
NEW: THE SLR Magic HyperPrime CINE 50mm T0.95
SLR Magic expands its M mount lineup with a new normal focal length lens

Hong Kong, China (January 1, 2012)  – SLR Magic opens up the M mount lens lineup with the new SLR Magic HyperPrime CINE 50mm T0.95 ultra fast normal focal length lens. The world’s fastest interchangeable camera lens with an image circle beyond full frame coverage in its focal length, the SLR Magic HyperPrime CINE 50mm T0.95 concept lens will be publicly available for experience testing in September 2012 at Photokina in Cologne, Germany.

The field of view of this new HyperPrime Lens corresponds to a 50mm lens in 35mm format. It is optimized to be shot wide open. This ultra fast normal focal length prime lens opens up many new creative composition opportunities, particularly in the fields of available light, in portrait, and street cinematography. Built with modern non aspherical lens technology, the lens excels at defocusing busy backgrounds at T0.95. A minimum focus distance of 0.70m allows for artistic bokeh effect. A fast maximum aperture of T0.95 makes the SLR Magic HyperPrime CINE 50mm T0.95 ideal for available-light photography.

Our highest priority in the development of all HyperPrime lenses is to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic HyperPrime CINE 50mm T0.95 is solid and reliable.

The SLR Magic HyperPrime CINE 50mm T0.95, a concept lens, will be available from authorized SLR Magic dealers by the end of September 2012.

Technical Data
SLR Magic HyperPrime CINE 50mm T0.95
Lens Type: Fast normal lens with seven Tantalum glass elements to  ensure superior cinematic performance.
Compatible Cameras: All RangeFinder M mount, LM mount for cinematography,  E-mount, and micro four thirds cameras
Optical Design: 12 elements in 7 groups
Distance range:  0.70m to ∞, combined scale meter/feet
Aperture:  Manually controlled diaphragm, 12 aperture blades (circular), Lowest value 16
Bayonet:  M-mount, E-mount, micro four thirds
Filter Mount: 62mm; filter mount does not rotate.
Surface Finish: Black anodized
Length to bayonet mount: approx. 95mm (approx. 3.74in) without hood approx. 110mm (approx. 4.33in) with retractable hood
Largest diameter: approx. 73mm (approx. 2.87in)
Weight: approx. 975g (approx. 34.39oz)

Andrew Chan
Product Manager

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New reviews roundup…

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The Olympus E-P3 got tested at Letsgodigital (Click here): “The 12.3 megapixel sensor has remained the same and the new ISO 12800 is simply unusable. This does not mean that the camera shoots bad photos, there are competing models available that capture more detail. It does depend on what you need/want. Overall, the Olympus PEN E-P3 is a fine camera to shoot with.
Olympus E-P3 price check at Amazon, Adorama, B&H, eBay.

ThePhoBlographer (Click here) tested the Olympus E-PL3: “The E-PL3 does face some tough competition from less expensive and equally or better specced cameras like the Sony NEX-C3 and the Panasonic GF-3 which offers a very user friendly touch interface. If you are considering purchasing this camera for yourself or as a present, I would suggest that you take a look at some of the other offerings on the market before you pull the trigger“.
Olympus E-PL3 price check at Amazon, Adorama, B&H, eBay.

Panasonic GX1 versus E-P3 shootout part two at SteveHuff (Click here): “if you are looking for a great JPEG camera and do not like shooting RAW then the E-P3 would be the better bet between the two“.
Panasonic GX1 price and in Stock check at Amazon, Adorama, B&H, eBay.

New Olympus 12-50mm lens IQ comparisons at PekkaPotka (Click here).

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(FT4) Big Olympus announcement soon! Wathersealed camera with integrated viewfinder.

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The Olympus 35 SP rangefinder film camera. Will Olympus take inspiration form the past for the new m43 camera?

Finally the time has come for us to see a real new kind of a camera! Our top sources just sent me a huge “warning”. Olympus is going to announce a new product very soon….within the next couple of weeks!!! The big PMA event starts on January 10 so it’s easy to guess that Olympus will show the new camera there. It’s a weather-sealed camera with integrated viewfinder. I didn’t get any detailed specs now but I have been told it’s a damn nice product, a camera “that many at 43rumors will like to buy“. I don’t know yet if the camera will have a rangefinder style (viewfinder on the corner like on that Olympus 35 SP (See here on eBay) or a more classic DSLR alike design like the glorious Olympus OM-1 (See here on eBay). Can’t wait to see get the images of the real cam soon!

I am currently asking my sources to send me as much info as possible. If you find something on the web, or if you heard a “rumor” help me by sending me a message at 43rumors@gmail.com or use the contact form on the right sidebar (It’s anonymous!).

P.S.: There will be other new products too. (like the XZ-1 successor). And Panasonic will also have an announcement soon!

Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct

P.S.: The new weather sealed Olympus 12-50mm lens is already shipping. I guess it will sell like hotcakes once the weather sealed camera is out! Check these search links to see if it’s available: Amazon, Adorama, B&H, eBay.

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