December 14, 2011
Posted in deals

Free $50 Amazon gift card with the GF3, E-PL3, E-PL2 and E-PM1.


Every day we have a new deal and today it’s Amazon turns. They offer a free $50 amazon gift card with the purchase of a selection of cameras (Click here to see the list). The list includes the following m43 cameras (Click on name to land on the Amazon page):
Black E-PL3 with 17mm pancake, Brown E-Pm1 with 14-42mm kit lens, Black E-PL2 with 14-42mm lens, Black and White GF3 with 14mm pancake, Black and Brown and White GF3 with 14-42mm kit lens, Black GF3 with 14-42mm X lens, Black GF3 body only.


December 14, 2011
Posted in news

Olympus Meets Deadline to Avoid Delisting. Rumors: Fuji to buy Olympus???


Olympus managed to present their revised financial results tot he Tokyo Exchange. This will avoid the delisting of the company from the stock exchange. Reuters reports: “The most recent restatement, for end-March 2011, showed a 51 billion yen ($655 million) reduction in Olympus’ net assets, and Olympus added that at of end-September, net assets stood at just 46 billion yen, down from a restated 225 billion in March 2007. It also revealed a net loss of 32.33 billion yen for the six months ended September 30, further fuelling talk that the once-venerable firm would need to take quick steps to shore up its balance sheet or risk becoming prey to a takeover.

Also Bloomberg (Click here) reports that: “Fujifilm, which makes equipment for medical scans, has been reported as a possible bidder for Japanese camera maker Olympus Corp. Yamamoto, who also is a board member at Fujifilm, declined to comment on a possible buyout of Olympus today. Fujifilm Chief Executive Officer Shigetaka Komori said last month it was too early to discuss Olympus issues while the third-party panel was still probing the fraud at the camera maker.

So Samsung, Hoya and now even Fuji could buy Olympus. Damn, this is going to be a tuff time for Olympus! I hope they will stay alive with their own force! I would prefer a Fuji-Olympus partnership over a Fuji Olympus takeover. Imagine a m43 camera with organic sensor :) Yeah just dreaming I know :)

December 14, 2011
Posted in news

Announced! New Olympus 12-50mm f/3.5-6.3 EZ power zoom.


As usual I am continually updating this post!

My first impression:

Olympus announced a new kit lens with slow aperture and not so low price ($499). But the real strengths of the lens are the new powerzoom feature, macro focusing and the weather sealed body. It also should have a high optical quality. I think the lens would have made a lot of sense if launched along a new weather sealed PEN camera. But I guess that camera is coming soon anyway…

Press release links:

Pictures of the silver version and lens with hood at Fotopolis. Picture of lens with hood at TV.smith.
Olympus Asia
German press release at Photoscala.
Quesabesde (spanish).
Focus Numerique (french).

Lens resolution chart:


Before to vote take some time to think! :)

Do you like the new Olympus 12-50mm wather sealed kit lens?

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Full press release:

CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the performance of the Olympus PEN® compact system cameras.
The sophisticated new lens has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images so you can get up close and personal for intimate portraits of children and pets – even indoors. The photographer can control the zooming speed by turning the barrel – slowly for drama, quickly for performance, or at an intermediate rate. Manual zooming is also available for those looking to take full control.
In macro mode, which can be set by pushing the zoom ring forward while depressing the macro button on the side of the lens, focusing is possible between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent). The L-Fn (Lens Function) button suspends the autofocusing operation temporarily to avoid unintended focusing on obstacles that appear suddenly between the camera and the subject.
Perfect for brilliant still images and high-definition (HD) video capture, the Movie & Still Compatible (MSC) M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ has also been enhanced with a linear motor that drives smooth and quiet autofocusing for stress-free shooting.
New lens elements and glass materials ensure the clearest possible imaging performance, and the proven dust and splashproof mechanism originally featured in the Four Thirds SHG (Super High Grade) series lenses is now incorporated for the first time in a Micro Four Thirds System lens. Multiple sealing rings, fitted throughout the lens body, prevent water splashes and dust from penetrating, making the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ a versatile zoom lens for the toughest conditions.

U.S. Pricing and Availability
M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ: Available Mid-January 2012
Estimated Street Price: $499.99

December 14, 2011
Posted in Rumors

(FT4) The 12-50mm Olympus is weather sealed?


Just got this from another new source: “The new 12-50 is the first weather sealed lens. The powerzoom can detect if the lens ring is rotated slow or fast for either quick, fast zooming or slow precise zooming.

So weather sealedlens without a weather sealed camera? Com on Olympus, shows us the PEN pro too :)


Thanks V.!

December 13, 2011
Posted in Rumors

New Olympus USA rebate program!


Olympus is launching a new deals action on cameras, lenses and the external VF-3 viewfinder.

Micro Four Thirds lens deals:
-$50 on the M.Zuiko ED 14-150mm at Amazon (Click here) and BHphoto (Click here).
– Silver Olympus M.zuiko Digital ED 40-150mm f/4.0-5.6 R Superkit deal for $169 only on the Adorama (Click here). Black version for $186 via third party resellers at Amazon (Click here).

Four Thirds lens deals:
-$50 on the 12-60mm lens at Amazon (Click here) and BHphoto (Click here).
-$50 on the 50-200mm at Amazon (Click here) and BHphoto (Click here).
-$50 on the 50mm macro at Amazon (Click here) and BHphoto (Click here).

PEN camera deals:
Olympus E-PL3 with 14-42 for 599 & the 2 lens kit $150 more $648 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Olympus E-PM1 with 14-42mm lens $24 savings to $425 at Adorama (Click here). Not valid on the kits. Valid on stock on hand only.
Black E-Pm1 with 14-42 use coupon code S1442111
Brown E-Pm1 with  14-42 use coupon code S1442112
Pink E-Pm1 with 14-42 use coupon code S1442113
Purple  E-Pm1 with 14-42 use coupon code S1442114
Silver E-Pm1 with 14-42 use coupon code S1442115
White E-Pm1 with 14-42 use coupon code S1442116



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