E-M1 brochure now shows the upcoming 40-150mm f/2.8 PRO lens.


Our reader Willy discovered a nice addition on the E-M1 brochure. It now shows the camera with the new 40-150mm PRO zoom. I attached the image here on top while the new brochure can be found here: http://www.getolympus.com/us/en/em1_brochure

Now you can get a nice idea of the camera-lens dimension :)  And here is the description from the brochure:

M.Zuiko 40-150mm f2.8 PRO 80-300mm (35mm camera equivalent) Available in 2014

Incorporating the same powerful optical and digital technologies developed for the top-of-the-line Zuiko Digital lenses, M.Zuiko PRO series lenses are designed to bring the highest level of professional imaging performance to our line of compact Micro Four Thirds system cameras. The second model in this series is a telephoto zoom lens with 35mm camera-equivalent zoom range from 80mm to 300mm. Built tough to stand up to the harsh demands of professional use, this high-grade lens boasts optical performance with f2.8 brightness throughout the zoom range and a durable dust-/splash-proof structure. Together with the 12-40mm f2.8 PRO standard zoom lens, this new lens enables the PRO series to cover the widest possible range of photographic requirements.

Note: There is also a 1.4 times teleconverter patent along the 40-150mm f/2.8 patent discovered by Egami.


Panasonic GH4: can it do 4:4:4 at 1080p?


The GH4 can be preordered in Finland at Topshot.

Andrew from EosHD  “believes” you can get 1080p 10bit 4:4:4 with your GH4:

Actually the theory is 8bit 4:2:0 4K material from this camera can be taken through a workflow in post that converts it to 10bit 4:4:4 1080p – with all the smoother tonality, better colour and workflow advantages that format brings. This is a big leap for 1080p based on the much more expensive C300 which only does 8bit 4:2:2.

The way this works is quite technical but it essentially amounts to using the extra pixels present in the 4K files to rebuild the lost colour information. Neighbouring pixels are summed to create a super pixel with a greater bit depth and better sampling. It requires a lot of processing power and a finishing codec good enough to store the extra colour data (10bit 4:4:4, with CineForm and ProRes being suitable choices) which is why the camera doesn’t do it internally. It does require a transcoding step in post but the increase in quality over the 8bit internal 1080p codec will be marked. The message is clear. Even if you’re working in 1080p, shoot 4K on the GH4 if you want the best quality.

Well this would be really big news if real!

Some more GH4 tidbits:

David:As came across another GH4 article, this is interesting as it shows the difference between the cropped GH4 4K and Super 16 film size, it isn’t hugely different so I reckon a few S16 lenses might work on it? Exciting news I think for C mount fans! http://filmmakermagazine.com/84315-with-4k-gh4-panasonic-comes-out-swinging/

Japanese CP+ Hands-on video on Youtube.

Anonymous soruce:Real final GH4 price will be between 1 300 € and 1 400 € for Europe and $ 1,499 for Usa. no more. Availability in April.





Samyang 85mm f/1.4 for MFT now in Stock at BH. 20% off at GetOlympus ends tomorrow.


The Samyang 85mm f/1.4 Lens for MFT is for the first time in Stock at BHphoto (Click here).

Also, third party resellers have the E-M1 in Stock for $1269 at Amazon US (Click here).

Reminder: Get 20% off on all Olympus camera by using the coupon code “PRESIDENT” in your cart for savings at GetOlympus (Click here). Still valid today only!

P.S.: The Panasonic GX7 with kit lens sells for $874 at Amazon (Click here).