But the really cool thing is that Samsung showed some of the prototype NX cameras they are working on (Click here to see the cameras on MirrorlessRumors.com). I wish Panasonic and Olympus would show us some prototypes too. And let us readers decide which one goes into mass production
P.S.: I am trying to unify the user accounts on both websites. t will be easier for you to comment on both wbesites with the same member account.
The revenue made by Olympus with the Imaging division. Graph made by Photoscala.de
One thing is sure. it’s time for Olympus to wake up and change their product and marketing strategy. The last “Consolidated Financial Results for the Fiscal Year Ended March 31, 2011″ describes a terrible situation for the Olympus Imaging division. The company as a whole is not doing bad at all with the medical division still signing a big “+” in both sales and net profit. But the Imaging division revenue of the year 2010-2011 is halved compared to two years ago (See the graph on top. Thanks Photoscala!). Photoscala made a detailed analysis of the report. Olympus did lose “only” a 5% in the Japanese market but around 30% in US, Europeans and other Asian markets!
And the biggest failure for Olympus is that they are year for year selling less cameras while the digital camera market as a whole is growing! See the next graph made by Photoscala.de:
In short, Olympus is doing very bad outside Japan. And it continually loses market share and that’s a bit surprising if you do consider the recent Micro Four Thirds success. Probably Four Thirds is indeed almost a dead system (from a sales point of view) and maybe Olympus didn’t manage to be as good as Panasonic in selling Micro Four Thirds products. But that’s just my speculation. They need to rethink their product and marketing strategy. They have a history of innovation and certainly a group of top engineers. It’s the product and marketing strategy that fails. This is a huge wake up call for Olympus!
DPreview (Click here) posted the full Fuji X100 review. You can have a lot of fun by comparing the results with Micro Four Thirds cameras. Dpreview likes the camera but recognizes that :”Ultimately, perhaps the biggest problem for the X100 is that it’s competing in today’s marketplace with the new breed of compact Mirrorless Interchangeable Lens Cameras, and it’s not exactly cheap in comparison.”
Look for X100 preorder options by clicking on the direct shop link at Amazon, Adorama, B&H, J&R, eBay.
Our Japanese friends from Digicam-info (Click here) contacted us to share a rumor they received from a reliable source. According to that source Olympus is already producing the 12mm f/2.0 lens for Micro Four Thirds. Production began in April and the lens will be announced in June. The lens production is in Tatsuno (where Oly’s high level lenses are made) and you can expect a top of the notch image quality. This is the very first Pro lens for Micro Four Thirds! It’s also one of my favorite focal lengths! So how will this lens be compared to other lenses?
1) The closest lens we can compare with is the upcoming Olympus Zuiko is the Panasonic 14mm f/2.5. The Zuiko will very likely be more expensive, bigger in size, but also be a bit faster, have a better build-quality and hopefully deliver a huge step forward in image quality. See the review of the Panasonic lens at Photozone, and check price at Amazon, Adorama, B&H, J&R, eBay.
2) The two Micro Four Thirds lenses that do cover the 12mm focal length are the Panasonic 7-14mm f/4.0 and the Olympus 9-18mm lenses. But I expect the new Oly prime to be less big and to deliver a higher image quality. I do hope it will also be cheaper than the Panasonic zoom. See the review of the Panasonic lens at Photozone, and check price at Amazon, Adorama, B&H, J&R, eBay.
3) An extravagant comparison can be made with the Pentax 12mm f/1.4 C-mount lens. Unlike the Pentax lens the Zuiko lens has autofocus and much better image quality. The only advantage of the Pentax lens is the price. The Pentax sells for around $20 on eBay (Click here).
Our sources told us that this is not the only lens Olympus will announce in June. The second lens is a portrait lens and I hope to get the specs very very very soon! Also that lens is a high quality lens. Finally Olympus!!! June will be full of new Micro Four Thirds stuff announcements (because new products are coming from Panasonic too!).
P.S.: The video on top shows the Tatsuno plant and one of the lenses made there: The Olympus 300mm f/2.8. it’s the most expensive lens ever made by Olympus. Check the scary price at Amazon, Adorama, B&H, J&R, eBay (if you find them in Stock). There is an article about the Tatsuno plant here at Olympus Website.
One more thing: I am working on many new rumors, I am very busy with it. Sorry if in those days I missed to answer some of your emails. Please email me again if I forgot something ok? Thanks for your understanding.
Reminder -> Rumors classification explained (FT= FourThirds): FT1=1-20% chance the rumor is correct FT2=21-40% chance the rumor is correct FT3=41-60% chance the rumor is correct FT4=61-80% chance the rumor is correct FT5=81-99% chance the rumor is correct
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Here is the definition of the word “rumor” according to Merriam Webster dictionary:
Etymology: Middle English rumour, from Anglo-French, from Latin rumor clamor, gossip; akin to Old English rēon to lament, Sanskrit rauti he roars
Date: 14th century
1: talk or opinion widely disseminated with no discernible source
2: a statement or report current without known authority for its truth
3 archaic : talk or report of a notable person or event
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