Olympus talks about the 12-40mm (non-issue), Sony relation and the one million OM-D they want to sell.


Image courtesy: Lensrentals

Imaging Resource (Click here) interviewed the Olympus manager. Main focus of their interview was the Stylus 1 compact but there are also some bits of info about other interesting stuff:

1) Olympus answer about the 12-40mm lens breakage reports is:

There have been only two instances of breakage reported with, at that time, 5,000 to 10,000 lenses shipped worldwide. To us, that doesn’t constitute a known issue.

2) Sony partnership:

In answer to your question about the Sony partnership, we don’t have any kind of exchange of technologies. However, we do have a supplier-buyer relationship on some certain devices that we provide to Sony, and that Sony provides to Olympus.

3) Future camera development goals:

First, polishing the technology of the basic functionality of the camera — whether it’s exposure, whether it’s white balance, auto-focus, everything.
Second, we want to provide not only easy uploading of your images or videos to the Internet, but good communication with networked devices or the cloud.

And also Photoreview (Click here) had the pleasure to interview many Olympus managers and the goal they set for the near future is:

to sell one million OM-D cameras with marketing focused primarily in 70 cities worldwide where disposable incomes are high.



New Panasonic GH4 image samples on Flickr.


The GH4 is currently being shown at Kenmore Camera grand opening event this weekend (Facebook).

We saw plenty of videos shot with the GH4 but not so many image samples. A couple of new full size images have now been posted by Wasabi Bob on Flickr (Click here). He had the pleasure to test a preproduction camera. The shots were taken with the Panasonic 35-100 lens and the Kenko extension tubes.

P.S.: Still no preorder option at Amazon and BHphoto pages.



Olympus strategy roundup: Focus on OMD, fast primes, no “rangefinder” PEN.


With the GH4 buzz some of the important Olympus news may have been missed. Here is a roundup!

OMD rules:
Olympus financial results got better thanks to the OMD line. And that’s why Olympus claimed in their latest report that they want to focus their resources on new OMD camera development and OMD marketing. But what should be done to compete against the competition?

No rangefinder designed PEN:
Mr Terada from Olympus made it clear that the optimal position for an EVF is on the lens axis. This basically kills the rumor from a Japanese Magazine saying there would be soon a new PEN with integrated EVF in the corners.

The lens strategy:
The 40-150mm f/2.8 and 300mm f/4.0 PRO zoom will be released in 2015. But Olympus is also developing some prime lenses with big “WOW” effect. A 12 or 14mm f/1.0 for example!

New firmware coming:
OMD cameras will get a new firmware update that enhances the EVF capability. It’s not clear what the new features will be. Maybe a split screen just like the Fuji X-T1?

That’s it for now. Let’s see if trusted sources can soon tell us more about the Olympus 2014-2015 strategy!


Olympus, Panasonic, Vogitlander 25mm lens battle at Pixelmania.


Image courtesy: Pixelmania

The Dutch site Pixelmania  posted a first comparison between the three 25mm MFT lenses. You can see the full size images taken at f/1.8 aperture here: Olympus lens (full size here), Panasonic lens (full size here), Voigtlander lens (full size here).

Pixelmania writes the Olympus has the best center to corner sharpness between the three lenses!

Store search links for the three lenses:
Olympus 25mm f/1.8 at Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay.
Panasonic 25mm f/1.4 at Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay Voigtlander 25mm f/0.95 at eBay