Olympus interview at DC.watch: Focus on OMD and more professional market.

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olympus_interview

Mr. Yukihiko of Olympus Imaging Development Division has been interviewed by DC.watch (google translation here). I highlighted the key info in the hope google translation tool didn’t fool me as it happens sometimes:

1) Worldwide DSLR+Mirrorless Camera Sales went down by 15%. But Mirrorless alone is till on expansion (Sales are growing for both lens and cameras).
2) The PEN series is not selling as expected in USA and Europe, but the E-M5 sold very well in Europe. (PEN and OMD are selling well in Asian countries).
3) The manager is confident that the E-M1 will sell better in EU and US than previous MFT cameras.
4) Future focus is on premium products (New OMD camera and lenses, and so on).

Note, there was a lot of talk about OMD and absolute zero talk about PEN. Probably Olympus marketing is betting on OMD cameras (and less on PEN’s) to increase their sales in 2014.

 

 

 

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North America doesn’t like Mirrorless cameras, rest of the world…does like them!

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CIPA data of cameras shipped by Japanese companies (October 2013)

It wasn’t really a secret but now you can see it on a nice graph (Thanks to Personal-View). As you see Asian countries are rapidly switching from DSLR to Mirrorless cameras. Europe’s mirrorless market is also slowly growing. But it’s in North America where Mirrorless cameras still cannot come closer to DSLR sales. Hard to say for me why it is so. Wrong marketing, different culture., or something else…you guess :)

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