April 5, 2012
Posted in Rumors

Panasonic says new 12-35mm f/2.8 coming end of June, priced £1,000.


Panasonic confirms at Amateur Photographer that the “new 12-35mm f/2.8 lens is expected out at the end of June, priced £1,000.” Interesting that Panasonic didn’t mention the other new 35-100mm f/2.8 X lens. Don’t know if they forgot to mention it or if that lens will arrive even later! I guess the price in Euro will be 1.100 and expressed in Dollars $1,150-1,200. That’s half the price of the Olympus Four Thirds 14-35mm f/2.0 (here on eBay) and also a couple of hundred dollars less than a lens like the 24-70mm L f/2.8 from Canon.

AP posted other interesting news:
1) Panasonic says Mirrorless global market share (for all system cameras) will be at $50 in 2015 (it is 22% today). Currently it is 54% in Taiwan, 51% in Japan, 28% in UK and 18% in USA.
2) Panasonic lost some market share because of the growing competition (such as Nikon’s 1 system).
3) Sykes (Panasonic manager) said that “the continued loyalty of many photographers to major camera brands such as Canon, owing to their long photographic heritage, continues to pose a ‘massive challenge’ to Panasonic, despite the firm’s success in the CSC arena.” Panasonic expects Canon to launch its first CSC in 2012.
One more little info: All m43 cameras are made in Japan, apart from the G3 which is produced in China.

Just my two cent: I wouldn’t fear the Canon competition that much. Canon always acts very conservative and I don’t expect anything revolutionary. And we already have tuff competitors like the top selling Fuji X PRO 1 (Click here) and Sony NEX-7 (Click here).

New GF5 preorders:
Black GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
White GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
Red GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).

April 5, 2012
Posted in news

Olympus may will continue without partnership with Sony/Fuji. Will simplify digital camera business.

Olympus CEO Hiroyuki Sasa

The upcoming new Olympus CEO Hiroyuki Sasa has been interviewed by Japantimes (Click here). He confirms the partnership interest from Fuji and Sony but also underlines the possibility that Olympus may can handle the current financial situation alone without any external help. The very interesting part for us is that Sasa wants to “narrow down our (digital camera) portfolio” and “we can make the (digital camera) business fully profitable.

Some types of inexpensive compact digital cameras will be withdrawn but at the same time the company also intends to strengthen its popular mirrorless interchangeable lens camera (says Sasa).

As I already wrote many times here there is to much product reiteration and too many similar cameras. Ans example is the absurd triple E-PM1, E-PL3 and E-P3 release. Could be that Olympus wanted to test which one sells more but as I think two PEN cameras would be enough. No need to waste time developing and producing three almost similar PEN cameras. A cheap entry level E-PM1 and an advanced E-P3 (with E-PL3 tilting screen) is all what we need.

For the most advanced user they already made a great camera like the Olympus E-M5. I don’t know if there is room for another m43 camera category. I would now focus on two aspects: 1) Sensor: Something special has to be done here like the Fuji X PRO 1 sensor did. 2) Connectivity and Applications: Just look at that new Polaroid camera. It is the future :)

P.S.: Links to all current Olympus m43 cameras (Click on shopname to open the search page).:
E-M5 Amazon, Adorama, B&H, J&R, eBay.
E-P3 Amazon, Adorama, B&H, J&R, eBay.
E-PL3 Amazon, Adorama, B&H, J&R, eBay.
E-PM1 Amazon, Adorama, B&H, J&R, eBay.

April 5, 2012
Posted in news

Panasonic GF5 officially announced!

This post will be continually updated! Keep reloading it from time to time  :)

key info and specs

“Newly developed” 12.1 megapixel Live MOS image sensor, Venus Engine VII HD2 processor, ISO 160-12,800, 0.09 second Auto Focus, 1080p Full HD video with stereo sound, available in black, white, red (and in Japan brown and gold too) from June for $749.99 (£579 or 699 Euro) with the 14-42mm X lens and $599 (£449) with the standard 14-42mm lens. The GF5 sensor technolgoy is based on the 16 Megapixel G3 sensor. The new processor can treat highlights and shadows noise differently…it’s called “3DNR” (three-dimensional noise reduction system).


GF5 is now available for preorder at Amazon (Click here). In detail:
Black GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
White GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
Red GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
There is no body only option yet :(


Openpn (french)
Imaging Resource
Which.co.uk (including a video)

Image samples

ISO test by Openpn (Click and scroll down)
ISO test by Fotopolis
ePhotozine (Click and scroll down)


Actual Shooting Video on youtube.
Introduction Video on youtube.
preview and hands-on in dutch on youtube.
Test video on youtube.
Miniature Effect in Creative Control on youtube.

Press release

Amateur Photographer
Four Thirds User
Imaging Resource
Systemkameraforum and Photoscala (german)
Bestproduct (dutch)
Focus Numerique (french)
DSLRmagazine and Quesabesde (spanish)
Panasonic Japan and DC.watch (japanese text)


Please wait and read carefully the previews and news before you vote and decide!

Do you like the new Panasonic GF5?

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Camera images (Click on the them to see the full size image)

April 4, 2012
Posted in Rumors

(FT4) A second Panasonic product announcement next week?

I just got some news from trusted sources saying that Panasonic will have a second product announcement next week. I guess this means that we will see a new GF5 camera tomorrow (April 5th, between 6-8 am London time). And a new Micro Four Thirds camcorder announcement next week.

Saty tuned on 43rumors tomorrow! Let’s see if the GF5 will be something good for us!

P.S.: The Fuji X PRO 1 is in Stock at Amazon (Click here) and an absolute topseller (Click here to see the ranking). That’s again a reason to make the my personal Panasonic GL1 dream camera :)
New Fuji reviews and full in Stock status check can be found on my sister websites: MirrorlessRumors.com (Click here).

Links to current hackable GF cameras:
Panasonic GF3 search links: Amazon, Adorama, B&H, J&R, eBay.
Panasonic GF2 search links: Amazon, Adorama, B&H, J&R, eBay.

Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct

April 4, 2012
Posted in reviews

New Panasonic GX1 reviews (and comparison with Fuji X PRO 1).

DigitalPhotographySchool (Click here) posted a short Panasonic GX1 review. Unlike so many other websites their conclusions are always very short and clear: “One of the most desirable Micro Four Thirds cameras around.:)

GX1 versus X PRO 1 versus NEX-5N at Soundimagesplus (Click here). Obviously the Fuji X PRO 1 is the clear winner ….costs also 2,5 time the GX1! ($1699 at Amazon)

Zelenpol announced a new GX1 case (via DC.watch). You can already find E-PL3, E-P3 and GF3 Zelenpol cases for sale on eBay (Click here).

In USA you have those nice $100 price drop on the GX1 and a $20 price drop on the 14-42mm X lens.
GX1 body only is now priced at $649 at Amazon (Click here) and Adorama (with extras!).
GX1 body with 14-42mm kit lens is now priced at $699 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
GX1 body with 14-42mm X lens for $849 at Amazon (Click here).

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