Panasonic Invests in Pelican Imaging for new sensor tech development.


PRNewswire reports that Panasonic invested in Pelican Imaging:

Pelican’s array camera technology is extremely innovative; they’re pioneering the next generation of video and image capture,” said Patrick Suel, Venture Partner at Panasonic. “We think there are broad applications for depth-enabled imaging in many industries.”

Pelican Imaging CEO and President Chris Pickett noted, “We’re extremely pleased to add Panasonic to our investor group, which includes other industry leaders like Qualcomm and Nokia. Our relationship with Panasonic will provide further market leverage to bring Pelican’s solutions to multiple market segments.”

Image Sensor World reports that “Pelican array camera provides depth information of the captured scene, allowing users to refocus after the fact, create 3D models, and perform an unprecedented range of edits. At under 3mm thickness, Pelican’s array camera is said to be about 50% of the thickness of the best-in-class camera modules shipping in mobile phones today (not clear what resolution is compared).


No more a surprise: Olympus Japana invitiation for a touch and try with the new “flagship camera”


The google translated text (note: models should be “model”…singular)

Olympus Japan (Google translation here) sent out an official invitation for a touch and try session with the new “Flasgship camera” and lenses. It will take place on Friday September 13 in Tokyo. The E-M1 and 12-40mm announcement is expected to be made a couple of days earlier (September 10-11).

By the way, there is a chance that one or even two more products will be announced. I am working on it to get the details….stay tuned on 43rumors!

P.S.: Don’t forget to join the “secret” competition at


Nokton 42,5mm test roundup…


Notkon lens test by Steve Huff.

The new Nokton 42,5mm is finally shipping in USA too at BHphoto (Click here). And there are new reviews to check out if you want to know more about the lens performance. On top I have embedded the video from Steve HUff. But there is also a review at Henrysnote (Click here), Mapcamera (Japanese) and Xitek (Chinese).

A great lens…what’s coming next from Voigtlander? A 75mm f/0.95? :)


(FT5) Price of the E-M1 and 12-40mm lens in YEN


There are the prices in YEN of the new Olympus camera and lens (Source: Digicameinfo). I converted the price in Euro and Dollar but as usual keep in mind that the price will be different because of TAX and VAT reasons.

1) E-M1 body ¥ 145,000
Converted: 1100 Euro or $1500

2) E-M1 with 12-50mm f/3.5-6.3 kit lens ¥ 175,000
Converted: 1330 Euro or $1800

3) E-M1 with 12-40mm f/2.8 kit lens ¥ 220,000
Converted: 1670 Euro or $2200

4) Power Battery Holder HLD-7, ¥20,000
Converted: 151 Euro or $200

5) PT-EP11 Waterproof housing, ¥100,000
Converted: 750 Euro or $1000

6) 12-40mm f/2.8 lens only, ¥90,000
Converted: 681 Euro or $900

The good news is that the 12-40mm f/2.8 lens is cheaper than the Panasonic 12-35mm X lens!

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Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct