Strange rumor: Panasonic to transfer all consumer imaging to be under Leica brand?

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Personal View reports this:

My source told that on latest meeting it had been revealed that grand plan can be to shift all of consumer imaging product to be under Leica brand within 2 next years, with departments still mostly residing in Japan. Pro will remain in Panasonic.
Panasonic want to reposition all product as being premium, elite focused ones. Same as new S1 and S1R cameras and lenses.
Choosing L mount had been part of this same strategy.
Shifting all to be under Leica brand can be necessary due to more price hikes planned ahead, especially this considers lenses.
Also sales and preorder number more correspond to niche brand like Leica already.
My source is not sure about GH lineup future, but it can even fall as victim of big management decisions or can be transferred to pro department.
Note – it is management talks, not final decision!

So the idea would be to “brand all products as Leica”.

I have a hard time believing this rumor is true. I hope my sources reading this can confirm or deny this…

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Curiosity: Olympus lens at Champions League

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ALexander spotted this:

I am a reader of 43rumours and wanted to share something curious: I just spotted an Olympus lens (supposedly 300mm f4) working on the side of the field during the Champions League match of Juventus vs Atletico. Thought it would be interesting to share with other readers as well :) Maybe they are testing the EM1X in action.

Probably we will soon see some Olympus advertisement showing the camera in action at the Champions League…

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Also Olympus Spain debunks the rumors about their possible rethreat from the camera market.

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Olympus Spain stressed theat they will continue working to innovate in the photography market. Here is the google translated text from Photolari:

“The business area of ​​photography plays an important role as a pioneering technology driver for the entire Olympus group, developing and innovating in the field of digital technology and networks that are then applied in our business area of ​​medical and scientific solutions. “, Explains Albert Martí, head of the photographic division for southern Europe.

That is to say, that this image of the successful medical division as a mere subsidiary of the photographic business has little to do with reality because there is a dependency and technological transfer from the second to the area of ​​medicine.

In this sense, according to Martí, “Olympus is currently in a program of integral transformation to continue its development and growth as a global company of medical and optical technology.”

And where is the photography department and its future? Olympus will continue working -says Photolari- to continue innovating in the photography market, always faithful to its philosophy and our main differentiating competences: a compact and lightweight photographic system, exceptional image stabilization and high-resolution objectives.

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