Olympus may will continue without partnership with Sony/Fuji. Will simplify digital camera business.


Olympus CEO Hiroyuki Sasa

The upcoming new Olympus CEO Hiroyuki Sasa has been interviewed by Japantimes (Click here). He confirms the partnership interest from Fuji and Sony but also underlines the possibility that Olympus may can handle the current financial situation alone without any external help. The very interesting part for us is that Sasa wants to “narrow down our (digital camera) portfolio” and “we can make the (digital camera) business fully profitable.

Some types of inexpensive compact digital cameras will be withdrawn but at the same time the company also intends to strengthen its popular mirrorless interchangeable lens camera (says Sasa).

As I already wrote many times here there is to much product reiteration and too many similar cameras. Ans example is the absurd triple E-PM1, E-PL3 and E-P3 release. Could be that Olympus wanted to test which one sells more but as I think two PEN cameras would be enough. No need to waste time developing and producing three almost similar PEN cameras. A cheap entry level E-PM1 and an advanced E-P3 (with E-PL3 tilting screen) is all what we need.

For the most advanced user they already made a great camera like the Olympus E-M5. I don’t know if there is room for another m43 camera category. I would now focus on two aspects: 1) Sensor: Something special has to be done here like the Fuji X PRO 1 sensor did. 2) Connectivity and Applications: Just look at that new Polaroid camera. It is the future :)

P.S.: Links to all current Olympus m43 cameras (Click on shopname to open the search page).:
E-M5 Amazon, Olympus US store, Adorama, B&H, eBay.
E-P3 Amazon, Olympus US store, Adorama, B&H, eBay.
E-PL3 Amazon, Olympus US store, Adorama, B&H, eBay.
E-PM1 Amazon, Olympus US store, Adorama, B&H, eBay.


Panasonic GF5 officially announced!


This post will be continually updated! Keep reloading it from time to time  :)

key info and specs

“Newly developed” 12.1 megapixel Live MOS image sensor, Venus Engine VII HD2 processor, ISO 160-12,800, 0.09 second Auto Focus, 1080p Full HD video with stereo sound, available in black, white, red (and in Japan brown and gold too) from June for $749.99 (£579 or 699 Euro) with the 14-42mm X lens and $599 (£449) with the standard 14-42mm lens. The GF5 sensor technolgoy is based on the 16 Megapixel G3 sensor. The new processor can treat highlights and shadows noise differently…it’s called “3DNR” (three-dimensional noise reduction system).


GF5 is now available for preorder at Amazon (Click here). In detail:
Black GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
White GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
Red GF5 with 14-42mm or 14-42mmX lens at Amazon (Click here and choose the lens).
There is no body only option yet :(


Openpn (french)
Imaging Resource
Which.co.uk (including a video)

Image samples

ISO test by Openpn (Click and scroll down)
ISO test by Fotopolis
ePhotozine (Click and scroll down)


Actual Shooting Video on youtube.
Introduction Video on youtube.
preview and hands-on in dutch on youtube.
Test video on youtube.
Miniature Effect in Creative Control on youtube.

Press release

Amateur Photographer
Four Thirds User
Imaging Resource
Systemkameraforum and Photoscala (german)
Bestproduct (dutch)
Focus Numerique (french)
DSLRmagazine and Quesabesde (spanish)
Panasonic Japan and DC.watch (japanese text)


Please wait and read carefully the previews and news before you vote and decide!

Do you like the new Panasonic GF5?

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Camera images (Click on the them to see the full size image)


(FT4) A second Panasonic product announcement next week?


I just got some news from trusted sources saying that Panasonic will have a second product announcement next week. I guess this means that we will see a new GF5 camera tomorrow (April 5th, between 6-8 am London time). And a new Micro Four Thirds camcorder announcement next week.

Saty tuned on 43rumors tomorrow! Let’s see if the GF5 will be something good for us!

P.S.: The Fuji X PRO 1 is in Stock at Amazon (Click here) and an absolute topseller (Click here to see the ranking). That’s again a reason to make the my personal Panasonic GL1 dream camera :)
New Fuji reviews and full in Stock status check can be found on my sister websites: MirrorlessRumors.com (Click here).

Links to current hackable GF cameras:
Panasonic GF3 search links: Amazon, Olympus US store, Adorama, B&H, eBay.
Panasonic GF2 search links: Amazon, Olympus US store, Adorama, B&H, eBay.

Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct


New Panasonic GX1 reviews (and comparison with Fuji X PRO 1).


DigitalPhotographySchool (Click here) posted a short Panasonic GX1 review. Unlike so many other websites their conclusions are always very short and clear: “One of the most desirable Micro Four Thirds cameras around.” :)

GX1 versus X PRO 1 versus NEX-5N at Soundimagesplus (Click here). Obviously the Fuji X PRO 1 is the clear winner ….costs also 2,5 time the GX1! ($1699 at Amazon)

Zelenpol announced a new GX1 case (via DC.watch). You can already find E-PL3, E-P3 and GF3 Zelenpol cases for sale on eBay (Click here).

In USA you have those nice $100 price drop on the GX1 and a $20 price drop on the 14-42mm X lens.
GX1 body only is now priced at $649 at Amazon (Click here) and Adorama (with extras!).
GX1 body with 14-42mm kit lens is now priced at $699 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
GX1 body with 14-42mm X lens for $849 at Amazon (Click here).


Tomorrow GF5 and camcorder announcement. Is it just me dreaming a L1?


A rendering inspired by the DMC-L1 eBay (Click here).

Tomorrow morning (April 5th) at around 6-7 am London time Panasonic will announce a new GF5 camera. There will be also a new (super 35mm?) m43 camcorder (tomorrow) and a new G5 camera in May. The GH3 is expected to be launched in September. Now you know what’s coming from Panasonic :)

The question today is, will Panasonic release some kind of surprise this year? I know from patents and from my sources that Panasonic developed a G camera prototype with built-in viewfinder on the corner. Like the fake GL1 picture you can see here on top. For some reason Panasonic doesn’t want to release such a camera yet. I also have been told that they might fear to hurt their own G3 (and the future G5) series sales. I think they are wrong and that it about time to take inspiration from the super Four Thirds Lumix DMC-L1 camera (Click here to see them on eBay). I wrote a list f reasons why I think it’s worthy for Panasonic to launch the GL1 :)

1) It has an attractive design. Yeah, I am influenced by the rangefinder culture and the design appeals to me.
2) I think the viewfinder in the corner is better placed than on top of the camera. You can make the camera a bit more compact and even more more important, you don’t have to push your nose and face against the back of the camera. It’s ergonomically easier to use.
3) Business. Cameras like the Sony NEX-7 (Click here) and the Fuji X PRO 1 (Click here) already proved that the concepts sells well!

By the way, I don’t fear the camera will hurt G sales. First it has a different design. Second you can still put some more advanced technology inside the GL1 (like for example a super high resolution OLED viewfinder).. Third,…wake up! Fuji and Sony are your competitors, not the G series :)

Here is an easy question for you:

Would you buy a high end GL1 with integrated EVF on the corner like on the picture you see on top of this post?

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The DMC-L1 eBay (Click here).
The DMC-LC1 on eBay (Click here).