Olympus interview at IR: for the future we will focus on 4K and deeper buffer.

October 25, 2013
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Imaging Resource (Click here) published a full Question and Answer article with Olympus President Haruo Ogawa and Planning Manager Eiji Shirota. It’s a very interesting interview and here are some of the most important info:

– 2012 worldwide system camera sales: out of 20 million units, four million units were mirrorless or CSC.
– Olympus will not focus on sports photography but more on “field photography”. Ogawa says: “You can use our camera in any type of shooting circumstances.”
– Ogawa: “with the Olympus PEN launch, Olympus was able to capture the young and female demographics”
– Ogawa: “It’s true that we have been focusing upon the still image“. But in future Olympus will focus on video too: “Now we’re working on the next generation engine as well. For that next generation engine, we are expecting that movie sharing will be the new demand coming.” (with 4K support)
– Ogawa: “We need to have a solution for a smartphone user to smoothly use a mirrorless camera. So now we’re working on that.”
– Next products will have an even deeper buffer.
– Shirota explains that having on Sensor PDAf (instead of a separate AF sensor module) makes the PDAF more accurate.

Read the full interview at Imaging Resource!

Preorder Links:
Olympus E-M1 body at Amazon, Adorama and BHphoto, Amazon DE (via DL), Amazon UK (via DL), Amazon ES (via DL), WexUK, Topshot FI, CameraWorldUK.
Olympus M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens at Amazon, Adorama, BHphoto, AmazonDE (viaDL), Amazon ES (via DL).
Olympus E-M1 with 12-40mm Lens kit at Amazon DE (via DL), WexUK and CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus E-M1 with 12-50mm Lens kit at Amazon DE (via DL), WexUK, CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus EP-13 Eyecup for E-M1 at Adorama and BHphoto.
Olympus HLD-7 Battery Grip for E-M1 at Amazon, Adorama and BHphoto.
Olympus LC-62D Metal Front Lens Cap for 12-40mm at Adorama and BHphoto.
Olympus LH-66 Lens Hood for 12-40mm at Adorama and BHphoto.