Olympus 75-300mm II MFT lens officially announced.

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The new 75-300mm MFT lens and the XZ-10 compact camera have been announced and here is the official press release:

CENTER VALLEY, Pa., January 29, 2013 – Olympus makes high-performance super-telephoto shooting more accessible than ever before by introducing the affordable M.ZUIKO ED 75-300mm f4.8-6.7 II lens (35mm equivalent 150-600mm). Olympus has redesigned the lens to match the distinctive OM-D E-M5® and PEN® Micro Four Thirds® series cameras and added a new advanced ZERO (Zuiko Extra-low Reflection Optical) coating to keep scratches off, and eliminate ghosting and lens flare even in bright lights.

The M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 II telephoto lens boasts the same high focal length and first-class components as its predecessor, the M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7, and is capable of bringing faraway subjects like children’s faces, animals and landscape features vividly to life with superb-quality close-ups. Olympus fitted a circular aperture that ensures a professional-looking bokeh with smooth and even background defocusing.

The compact size and light weight of this tiny telephoto lens make it convenient to carry. Olympus has redesigned the lens to match the distinctive OM-D E-M5 and PEN series cameras. The lens includes Olympus’ near-silent MSC (Movie and Still Compatible) focusing technology to reduce the whir that can otherwise ruin movie playback on a High-Definition TV.

The M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 II benefits from the 5-axis image stabilization of the OM-D E-M5 and maximizes the performance of the Olympus PEN compact system cameras for brilliant still images and high-definition (HD) video capture.
U.S. Pricing and Availability

The Olympus M.ZUIKO DIGITAL ED 75-300mm f4-6.7 II Lens will be available in March, 2013.
Estimated Street Price: $549.99

via DPreview. In french at OpenPN.

Press release about the new XZ-10 compact cameras are out at Techradar, Pocket Lint, ePhotozine, Photographyblog, Cnet Asia, OpenPN and so on… and ther eis also a new white XZ-2 (via OpenPN).

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  • Es

    Bought a $900 lens, want to sell it in the used market, but it only fetches $450? Welcome to the world of Olympus. Get in the line behind all the 4/3 users.

    • Sören

      To be honest, paying 900$ for a slow tele-zoom was insane from the start.

    • pete

      Times had changed, did you buy the LX-7 for 600$ too? It is just worth 200 yet, thats the market….

    • xmort

      Sorry Es. It has nothing to do with Olympus specifically. That is always the case with game-changing technology. The first products are expensive and sometimes even limited in their functionality. As the technology matures, the products become more affordable and more functional with each new iteration. You can’t see something like that in DSLR market, because they are mature long time already ie. in different position in the technology life cycle. And as a long time 4/3 user with extensive lens collection I am still hoping that the time for these lenses will come. Till then my E1 and E520 will serve well.

      • Es

        You’re kidding me right, this is exactly the same zoom as the one before, Olympus just took a couple of years to realize the color of it didn’t match the color of any other of their products and that people are not willing to pay $900 for f/6.7

        • Why did you buy it if its no good and the depreciation is high? I have a few lenses and never paid more than 50 to 65% of the oly rate. I also did a lot of online checking with photo sites to see how the lens went with my specific camera.

      • Crap

        Game changing technology? You mean game-changing marketing :) Slow crappy zooms have been around for decades.

    • Pavlo

      Don’t preoder, don’t buy just-announced stuff. On the other hand, is it fair to pay same price for used and new items?

    • Go buy a new car and tell me if its any different! This is the world of electronics today. Sold my E5 for $800 today. Had 21000 shots of pleasure out of it. I’m happy, and the buyer is happy. That’s life.

    • I’m sorry to hear you bought that lens for $900. That was simply an insane price for such a lens from the start, especially considering the Lumix 100-300. The new price is a lot more sane. No idea really what they were thinking with the price of the first version.

      I’d have a use for a long telezoom, but not for $900, unless it has a much faster aperture and at least the same optical quality as the 75-300. At around $500 I may consider it, but its still a bit on the expensive side to my taste.

    • Jeff

      Fantard

  • Ross

    I hope my patience (or slowness) has paid off. We are yet to see the price for Australia, but this will probably be worthwhile for my kit instead of going for the Panasonic 100-300.

  • joe

    Tamron design is ok like dslr version.
    Sigma ‘ART’ little ugly but look clear skin.
    Pana new 14-42mm ligther look little cute.

    but this len look very ugly.

    • Ross

      Each to their own. I like it!

  • Nick

    @Es Quick, sell it on Ebay (still goes for >900$). Buy the new one when it comes out. With the spare money, buy bacon flowers (don’t google this) for your Valentine. You could even afford the famous 15mm cap lens with the remainings.

    • gjfj

      yes right there will be a huge market for an older lens that has been replaced by a cheaper model lol I know there are a few Oly fanboys but even they are not that dumb , ok maybe they are lol

  • Miroslav

    XZ-10 is definitely not the stuff we should be discussing here… 1/2.33″ sensor is just too small for serious photography.

    • gjfj

      so is the mFT sensor according to some deluded FF users

      • spam

        And FF is too small according to some medium format users.

        • Es

          If you are not using Large Format, how can you even make a print?

      • Miroslav

        They’re not talking about m4/3 over at ffrumors.com :).

  • AMVR

    Someone finally put some sense into Olympus! $549 sounds A LOT more reasonable that the MK I asking price, that was beyond ridiculous. I hope this decision to reduce the price of this lens is a sign of things to come, prices need to come down for MFT to really gain terrain and this is a step in that direction. We’ll still get our premium deluxe super duper elitist priced lenses I’m sure, that’s good too (somehow) it differentiates user stratification and sets a target for newbies to aim for, but just releasing $600+ will get you nowhere realistically in this market, you need to draw new customers. Hopefully they lower the price of the 12mm too and the E-PM/L, maybe introduce the E-P5 at $599-679, everyone can dream right?

  • Anonymous

    Aperture too small.

  • Rasmus

    Not weather sealed I presume. When did a wildlife photographer ever take pictures when it’s raining anyway?

    • lttylui8

      The folk serious enough to actually “NEED” weather resistance { no lenses are truly weather sealed } for nature shooting aren’t going to be queuing up for an F6.7 lens.

      • zozio32

        No need to be serious, just a hiker in Scotland.
        Quite happy to take a long telephoto on a hike, but you never know if it’s going to rain there.
        Basically, a bit a rain never prevent me to go out, so I’d like my photo gear to do the same, even at slow aperture

      • digifan

        True, I have the 12-35mm and 35-100mm Pana’s Waiting for ws longer tele’s.

    • Sqweezy

      No mention of weather sealing that I could see. You’d think this would be a new standard, given the focal length’s natural appeal to outdoor photography, similar styling to other weather-sealed lenses, and its complementary benefits to a camera body like the E-M5. But alas, Olympus confuses its target users once again. How much more would adding a few environmental seals cost anyway?

      • Weather-sealing is important to me. It’s not just the moisture issue (although that is useful) but I often work in dusty environments. You wouldn’t believe how quickly a helicopter landing nearby can trash an unsealed lens. Of course someone is going to suggest that, with that focal length, I needn’t be that close to the helicopter anymore – but I sometimes have to be in it taking photos outwards!

        • Dndayr

          @ Dogbytes

          For serious long telephoto use there are just too many strikes against mFT , poor C-AF , poor lens choice, slow lenses, poor at the long end , not weather sealed , SO NOT THE BEST TOOL FOR THE JOB FULL STOP

          • crisayoga

            If you think Full frame is everything,,,
            could it snap many photos anytime,anywhere !!
            you should be understand that The purpose of mirrorless is to make the user comfortable with photography,,,not just reach the sharpness or etc…

            technology keep advancing,,,
            past there’s micro,now there’s nano technology,,,and what happen 5-10 years later with Olympus technology!??
            they will becoming such as”atomic bomb”

            _Small but insane_ -_-V

          • So you presume to tell a professional what he wants for his job?

      • jyjll

        Olympus mFT weather resistant decent lenses consists of exactly one lens the 60 macro even the 75mm is not weather resistant . You also have the dog slow mediocre 12-50.

        • Sqweezy

          … and both of those aforementioned lenses have similar styling to this new telephoto.

        • Nsowon

          Dog slow must be relative, as my 12-50 is snappy on my new EM-5, even at night when ISO 1250 was the norm. Couldn’t be happier with this as a kit lens. :-)

  • Dave

    As someone who has used olympus gear for decades I am still often astonished by their lack of coherence. If they think it is worthwhile to redesign the 75-300 to match their black cameras whilst making their better primes basically silver only? And why cant we have some high quality zooms and fast telephotos?

  • Optical1

    I speculate that this lens will be produced in China, whereas the original lens was produced in Japan – resulting in the cost savings. In my experience my Made in Japan lenses have been better constructed and without defects that appear to me more common in MIC lenses. While it likely won’t make a $350 difference in the price of the lens – the ‘original’ 75-300 may be viewed as a gem if the quality of the mk2 is less consistent.

    • Ulli

      hmm not sure about….look back at the days when made in japan was associated with less quality, now the products from that era are considered being equal or better then western made products. its just prejudice i think, saying made in china is lesser, they still need to comply with the japanese standards.

    • solar

      My EP1 is a quality build so I believe it should worth at least 5K in a few years. I think I will advertise it for sale early 2016. Should be a collectors item by then.

      • Easy in 2016 will price star go up :-P

  • alexander

    what about the other lens?… e.g.: 14-150 ??!!!

  • alexander

    what about the other lens?… e.g.: 14-150 ??!!!

  • Sören
    • Sqweezy

      … but it’s possibly first place in terms of thinness!

    • MarcoSartoriPhoto

      It should be compared to a toy lens though. I have it but I didn’t use it that much because of its f8. I’m planning to use it more this Spring/Summer. It works well with b&w tones. I think it can be consider a “bright pinhole”, not a lens to be tested. ;)

  • Salty

    “The M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 II benefits from the 5-axis image stabilization of the OM-D E-M5 and maximizes the performance of the Olympus PEN compact system cameras for brilliant still images and high-definition (HD) video capture.”

    Ah you’ve got to love marketing BS….

    • Duarte Bruno

      Yup, pretty much…
      So does my Tamron 300mm SP, and it’s a top faster at 300mm and it cost me 5x less and it’s probably twice as sharp at 300mm.

      • Ulli

        5x less? wow , must have been a super deal, i was looking for that one too!

        • Ulli

          oh wait you are talking aboutthe 5.6 version

  • Tinta

    I will buy a used one in 1 year for less than 300$..

  • why so small sensor

    X10 with 1/2.3” sensor? Joke? There is smartphone Nokia 808 Pure View with 1.2” sensor, Nokia Lumia 920 with 1.3” sensor, and there will be Nokia EOS with the same (upgraded) sensor from 808 model.
    1/1.7” is smallest for serios photography, Sony produce RX100 with 1” sensor.

    • David Brommer giving a B&H Lecture.
      http://www.youtube.com/watch?feature=endscreen&v=OtcD84l9eUw&NR=1
      He has a canon P&S shot (Paris) in his talk. Not to decry small sensors but to show that good photographs can be taken with P&S and it prints well at 13 x19 inches. He adds that everyone should have one.
      I think it was Luminous landscapes showed a P&S shot (rainforest green!!) compared with a Hassleblad. (on here some months ago) Not every one picked the shots. Good composition and good lighting can produce shots any pro would be proud of. Just ask David.

  • Philip

    A price drop is welcome, but to be honest it still too expensive really, for what amounts to a telephoto kit lens.
    I bought a 70-300 sigma DG lens for my canon 20d which covered a bigger sensor was faster (4.5-5.6) and had a metal mount and it cost £180. You can still get this lens for a similar price.

  • Maybe for 450 Swiss Francs I would buy the 70-300… If I don’t change the system because there are no really good m43 Oly zooms available… So I hope it’s true that there will be announced a 2.8 zoom soon, and I hope it will be in the zoom range from 12-60mm, or 14-60, 14-54.

  • fvanzela

    This kind of launching makes me really think serious about moving from OMD to Sony Nex 6 or 7. Olympus is really joking with us all offering a camera by USD 1300 that has 50% or more units with cracks on the bezel. Now reducing prices of a lens possibly suggests that all other lenses will also get lower prices, and our used gear will not have any re-sale value. Thanks olympus, but that is enough for me, good bye!

    • Ross

      I hope you enjoy the huge number of lenses that will fit the Sony Nex then. ;)

      • fvanzela

        Ross, I know the lens limits in the Nex range and they attend me, probably attends 90% of the people reading this thread righ now.

        • W. C.

          fvanzela, Sony NEX-6 with 10-18 f/4 OSS + 35 f/1.8 OSS + 55-210 f/4.5-6.3 OSS can cover most photography enthusiast’s needs. While NEX lenses are not superlative in IQ, they are still good in IQ, well built and reasonably affordable.

          Going by US pricing (B&H, Adorama):

          Sony NEX-6 with Std zoom 16-50 f/3.5-5.6 OSS PZ + Tele zoom 55-210 f/4.5-6.3 OSS = $1250
          + UWA zoom Sony E-mount 10-18 f/4 OSS $850
          + Std prime 35 E-mount f/1.8 OSS $ 450
          Total = $2550

          OM-D E-M5 with Std zoom 12-50 f/3.5-6.3 = $1300
          + Tele zoom M.Zuiko 40-150 f/4-5.6 R $300-100=$200
          + UWA zoom Panasonic 7-14 f/4 $890
          + Std prime Panasonic Leica 25 f/1.4 $500
          Total = $2890

          Not a lot of difference in the total kit cost. If you don’t need the ultra wide angle zoom, you can save more money. What you should choose will depend on personal preferences. Pros and cons of each system should be well known by now. Just go with what you’re happy with using day in day out. No point in having a camera with great specs that you hate using.

          • Anonymous

            The OMD itself is great, I just mad with Olympus attitudes recently.

          • Good comment.

          • Jeff

            Fantard

      • Es

        Most people only have the funds to purchase a couple of lenses. If you need a wide angle zoom, or an all-in-one telephoto, or a good 50mm prime (in 35mm full frame terms), or superb 35mm prime, guess what, NEX is already there.

        • fvanzela

          That is what I’m talking about!!!

    • Ulli

      I live in harmony with the crack on my bezel sofar.

      • fvanzela

        Ulli, I’m also can live with it, but it would be very good to see olympus assuming the problem openly, what they don’t do!!!

        • agree Ivanzela, i was thinking they could just make a new stronger bezel and sent it to all omd owners.

          • fvanzela

            But the only answer they send is that it is possibly an user problem, and they can fix for you if you pay for the courrier!!!

            For God, what they think about us and the market? They think there is no competitors with good products? They think we are dunks?

    • Atle

      Lets hope mFT-gear will become more expensive then, so you can stay with the system……

  • Camaman

    Price drops of m43 magnitude are normal in all fields except for Canikon lenses and bodies. Why this is so is a psychology paper just waiting to be written by someone.

    Somehow people are willing to pay used lenses for few years at prices that are 10% below new. Like availability of new is low or they show better characteristics when aged…
    Look at the lensrentals “deals” those were used by dosens of people… And are amortized as a business expense in the books long time ago.
    I know they are “perfect” and serviced. That’s not the point they are USED and market still takes them expensive like that.

    • fvanzela

      Canikon maniacs are very used to pay more than the right value of a very used lens.

      • Crap

        And they are used to proper stuff, too. Envious?

        • Jeff

          That’s right. We love paying more for inferior lenses. This m4/3 stuff is just a fad and will be gone before the end of the year.

          • BBB

            I think it will last coz the sucker tree never dries :)

  • tyler

    Will they be making it in Silver?

  • tyler

    Will they be making this lens in Silver color?

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