New Fuji X100 image samples at DPreview and new Olympus E-5 tests

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DPreview posted a few Fuji X100 image samples. Reminder: The camera should be in Stock by early MArch. Preorders at: Amazon, Olympus US store, Adorama, B&H, eBay

CNET Australia tested the Olympus E-5: “The E-5 presents a good upgrade path for those amateur and professional photographers working with the Olympus Four Thirds system. It doesn’t provide enough to lure potential buyers from competing brands though.”

Also Macworld tested the camera: “What we particularly like about Olympus E-system cameras are the Art Filter digital effects filters and 10 have been shoehorned in here, including our favourites of pop art, pinhole and toy town-effect diorama. Further tweaks include a TruePic V+ image-processing engine that Olympus claims provides enhanced detail over cameras with physically larger sensors. Certainly the E-5, when used with our test lens, delivered bags of detail despite the low-ish headline resolution.

Olympus E-5 direct links at Amazon, Olympus US store, Adorama, B&H, eBay.

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  • Martin Lind

    The E-5 looks like a superb camera, I wonder, maybe it is stupid to start using four thirds, if this will be the last in the range. Hope they will still produce many four thirds lenses.

    to admin: I cannot create an account. I don’t get the mail.

  • Reza

    Everyone claims Olympus to be mad with its E-5 introduction, even though it is a fine camera by its own. What perplexes me though is Olympus’ pricing on the E-5. It is quite more expensive than say something like the Pentax K-5 ($300 more), and even more so than the Nikon D7000 ($500). Now Pentax is also weather resistant and is built to a very high standard (being Pentax’s flagship model ignoring the astronomical 645D). Comparing the K-5 and E-5 doesn’t show any particular strongpoint for the E-5, yet it is a couple of hundred dollars more.

    Why do you think this is? I simply can’t believe Olympus has gone crazy, it is a multi-national company with a decent lineage. If it was supposed to be the end of 4/3 they should have priced it lower to milk it as much as it is worth, but they are not obviously doing that either. Another more possible theory could be that Olympus sees the E-x line equivalent to the likes of Canon 7D and Nikon D300s (E-5 is even higher priced than both of these, but they have been in the market for some time) and doesn’t want to “lose” the pricing space for its upcoming E-x models.

    I think there should be some logic behind their pricing scheme for E-5, but what is it?

    • Maley

      Olympus is only selling a fraction of the quantity of the K-5 or D7000. So they had to price it really high or else they couldn’t afford to make a camera at all.
      It is mostly for user who already invested heavily into FT lenses.

    • I think Olympus’ way of reasoning might be the following:

      On the one hand they want to have a sensible camera for people who have bought
      their very expensive lenses. A few hundred dollars are nothing, if you have lenses
      for a few thousand lying around, that are basically paperweights without a body.

      On the other hand they might be sensible enough as to *not* lure new buyers into
      FourThirds, as it will gain them a customer in the short run, but one that will
      not buy followup-products (because there are none) and will be very mad at them
      for pushing their old, obsolete system instead of their shiny new one with a
      future ahead, even *after* they decided to discontinue classical FT.

    • > Comparing the K-5 and E-5 doesn’t show any particular strongpoint for the E-5, yet it is a couple of hundred dollars more.

      This is the premium Oly charges for access to its line of zooms – the best zooms currently available.

  • Price of E-5 probably include some kind donation.
    They expect some ultra loyal customers to pay it. And maybe there are some people …

    low sales are compensated by high profit per camera.

    • George

      +1 mate

      Funny part is fanbois calling E5 as “pro body”. Beside being a weather-proof i really wonder which part is “pro”

      Maybe über outdated sensor, maybe ISO performance which is worse then beginner level DSLRs or maybe joke-alike DR or maybe for movie shooters, funny movie performance.

      :)

      • To me “Pro” is exactly that: reliable, durable and robust. Sensors come and go and low light performance is only one aspect of image quality, and a much overrated one as well (Every 5DII owner I know uses DeNoise or something similar). Oh, and speaking of processing, the E-5 jpegs can save lots of work. In fact it is a very suitable camera for professional photographers (unless they specialize in sports).

        • Vlad

          Well, precisely – sensors come and go. We don’t really see that with the E-5, do we?
          “low light performance is only one aspect of image quality, and a much overrated one”
          You forgot to address the other issues pointed out – is DR overrated too? In fact, if we trust DXO then that sensor fails in every category. No need to believe them, though, just try a K-5.

      • Jeroen

        Don’t feed the troll.

      • canard

        I sell cameras for a living, many of them to professional photographers – there’s not such thing as a “pro camera.”

        Cameras don’t develop markets, maintain client relationships, discuss imaging needs, or deliver the needed visual product. They just take pictures.

        Personally, I shoot a Panny m4/3 camera, but many of the pros who shop in the store where I work are major Olympus lovers. The successful ones use anything from p&s to medium format, depending on the paramaters of the job at the moment, but one of the most successful photogs I know (clears mid-6-figures every year from corporate and magazine clients) has 2 E5s as his personal cameras. He just has amazing photographic and bizness skills, so he doesn’t have to fixate on technology like a talentless child.

        Photographers are pros. Cameras are tools. But not in the same way that you’re a tool…

        • cL

          +1

          Though I’ll add usually professional/commercial grade products tend to have lower specs. What make them pro/commercial grade is their expectancy of useful life. I used to study culinary arts (kind of weird isn’t it?), and commercial grade Kitchen Aids mixer is $500 and consumer grade is $299 and rated horse power is higher than that of commercial grade. Why? Because circuitry is different. Commercial grade mixers are built to work for long continuous hours, 7 days a week without getting short circuit.

          Same thing for pro audio equipment. High end amplifiers are $5,000 and up and their wattage rating is lower than that costs $300…. Why? They deliver higher fidelity sound with lower noise ratio. But low-end models brag about their specs and lower price tag, so their target market will think they’re getting a good bargain, whereas pro equipments are more conservative about their specs. Their specs listed is actually their continuous, consistent output, not peak output.

          When I studied finance (I know…), I realized one thing, it’s easy to tweak your financial report so the company looks great on financial report (within legal boundary). That’s the same as specs, except specs are less regulated by law. Smart financial managers can look beyond what it appears to be and what’s real.

          Don’t reject a product base on its specs. Try it and see the result is the most important thing.

  • Camajan

    I think it is their last one of this kind! They are just playing dirty and hiding behind the high price, reasoning it as being sooo fantastic and special.
    They are trying to go out with the bang! On your pocket!

  • Inge-M.

    You can use E-5 so EOS-7D and D7000,
    but you can not use EOS-7D and D7000 so E-5!

    SO OK BY HIGH PRICE!

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