No guys, this isn’t a concept camera! This is a real new camera announced today by Sigma! It’s a DP series and if the designers goal was to get viral with it than they definitely achieved it :)
The full press release can be found at our sister site MirrorlessRumors.com.
I am still trying to figure out why the heck that design should be useful…can you think of some reason why such a large camera could be good for a photographer?