Funny: You can already get that Olympus OM shirt for the CP+ show!
Our reader KTF just sent us that CP+ invitation image he recived via email (Click here to see the full invitation). It says that a new Olympus OM t-short will be distributed at the event. What is really interesting is that “PEN OM IZM XA TRIP” you read on the T-shirt. These are all indications of former Olympus-camera’s.
Olympus PEN -> you all know what they mean with it 
Olympus OM -> That the new system based on OM film cameras.
Olympus IZM -> ‘AZ SuperZoom’ also known as IZM meaning ‘Infinityzoom’ (Click here to see them on eBay)
Olympus XA -> Also 35mm film cameras (Click here to see them on eBay)
Olympus TRIP -> Also filmcameras (Click here to see them on eBay)
Olympus µ -> The compact cameras.
Olympus Camedia -> More compact cameras. (Click here to see them on eBay)
Olympus E-system -> The Four Thirds line.
Thanks Winfried
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Comment from eastenddan: With regard to Olympus’s previous hist...
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Comment from YouDidntDidYou: @bilgy_no1
Fujifilm is now doing very...- Comment from YouDidntDidYou: @ Alan + @ Admin
maybe we should organis...
Mark Olwick
5 months ago |Those are all Olympus model prefixes.
Kasteel
5 months ago |Yes, they are all names of families of the models from Olympus.
PD: An Olympus Trip-D could be a hard competitor for the new Pentax and Nikon CSC systems
Miroslav
5 months ago |Maybe they won’t make just new OM, but all of those
?
gabriel
5 months ago |PD ? Not those letters. In french PD is a insult for gay, we always have the PQ from pentax, which means toilet paper.
Bob B.
5 months ago |It means that someone was tripping…and went back to the 60′s…..(yes…that is a drug reference).
Vivek
5 months ago |Olympus have been on the news a lot lately and are tripping.
Oliver
5 months ago |It doesn´t look like an official Olympus shirt.
napalm
5 months ago |Japanese text reads: CP+ Olympus, FotoPus original t-shirt present
flash
5 months ago |It mean an IZM will be the next retro style that Olympus will make. Some were ugly some were not. Most had an attached super zoom lens.
So the Olympus strategy is to sell to aging middle age photographers cameras that remind them of their youth. Maybe it is a good strategy as they have a lot of disposable income and will pay more for the privilege of owning a camera that reminds them when they were young. So that is why they are releasing cameras based on 40 year old designs. When the IZM become 40 they will release a retro design.
P
5 months ago |The Leica design is more than 60 years old and still people of every age group want to own one. It’s not about the design, it’s about the Legacy.
flash
5 months ago |Now the S2 that is a camera, more impressed every time I use it. It is not for me though. Maybe its because I did not use Exakta SLRs when I was a youth, stuck using the little rangefinders, as I was the smallest.:)
Mr. Reeee
5 months ago |Retro-cams aren’t just for those in the throes of a mid-life crisis. Here in New York, over the past few months, I’ve noticed more and more hipsters carrying 1970s and 80s vintage SLRs. I wonder if anyone told them they need to buy film for them?
flash
5 months ago |If that is the case I hope at least it is one where you can cock the shutter without film in the camera.
I still walk around with old cameras, just feel good; maybe that is why retro digital cameras do not appeal to me totally.
Mr. Reeee
5 months ago |Heh. Sometimes I’m tempted to pull out one of my 35mm cameras.
Then I think about film processing.
Then I pick up my GH2.
Bob B.
5 months ago |yeah..and you have Duggal right down the street …. Fuji chromes in 2hrs. !!!!!
The question is…can the hipsters put down their phone long enough to be in the moment…and take a picture?????
(bet they listen to vinyl, too).
Steve Tsiopanos
5 months ago |I have a feeling that the retro-cam fad is really just an answer to and push-back against modern cameras with less physical controls and more touch-screen input.
We’re only human – There’s no denying the beauty of a well-placed lever, button or switch.
I guess another thing that people often forget is that photography has been around since the late 1800′s and the modern layout for what one might call a “classic” rangefinder has been around since, what, 1925 (I’m thinking of Leica).
If design is evolutionary, then it might stand to reason that we we’ve ended up with is an optimial configuration for rangefinders and SLRs.
Of course, yes, I will concede that digital photography changes the rules a little bit (no need to store film, no *need* for optical viewfinder), but the physics are still the same. In fact, for now, the physics actually work against us with digital photography with the need for telecentricity (is that even a word?) to get light onto digital sensors as horizontally incident as possible.
Anyway, I just think retro is about more than being “old”, in this case. It’s about tangibility, instant feedback, and this feeling that everything is where it belongs.
Giulio Sciorio
5 months ago |What no complainers? Must be too early.
Ian C
5 months ago |“What no complainers?”
The pixelation and lack of dynamic range on that camera logo is terrible. It must be taken with the new sensor. Canikon would have a far better logo.
Happy to oblige.
fgl42
5 months ago |That’s a cool t-shirt. I want one.
JY
5 months ago |+1 for nice t shirt.
gengen
5 months ago |E-System seems to be grouped as legacy, which I do not want to believe…
Gemeinagent
5 months ago |I think Olympus is f**king with your mind. These are all 35mm film camera prefixes (and I don’t know if you mean “the” PEN (the 35mm film one) in your post). So, no, your “XZ” (which is XA on the Shirt) is not the XZ-1, but the quite famous XA series.
They just want to blow some smoke and tell us: It could be any one of these (well, not the PEN. They did a digital PEN already).
admin
5 months ago |ops, have been too much in hurry. Now it’s correct!
YouDidntDidYou
5 months ago |@Gemeinagent
less of the bad language please as women use this website too….
Mike
5 months ago |The T-Shirt doesn’t mention XZ – it’s XA
http://www.diaxa.com/xa.htm
GreyOwl
5 months ago |+1
kevinparis
5 months ago |Can anybody translate the invite and work out whether this is an invite FROM Olympus or is it from some dealer, user group or magazine.
because I can’t imagine the Olympus marketing department allowing anything as ugly as the T-shirt ever to be sanctioned….
Dumbdumbdumb
5 months ago |So Olympus put the unnecessary bump(penta) on it? Dumb.
Form over function is not a “pro” camera.
Never let your marketing department design your professional gear.
JF
5 months ago |Olympus marketing seems to be unemployed…
daniel
5 months ago |It shows you how many Olympus systems have been started and abandonned. Oly users are idiots…I have been one, never again !
flash
5 months ago |Re that would be 2 shown shirt and one or two (depending on definition) not shown. A camera line is not a system. Not that bad over 80 years. The biggest Camera maker has abandon more.
For extra credit
do you know the name of the missing abandon camera system?
Eugene
5 months ago |I don’t know but I’ll make some guesses:
Olympus Standard?
Olympus Flex?
Olympus ACE?
Olympus FTL?
achiinto
5 months ago |I thought most of them are not system cameras. System cameras has lens and a lot of accessories to go with. I thought Olympus only has 4 systems so far.
Olympus Pen-F
Olympus OM
Olympus 43
Olympus m43
…Maybe the Autofocus OM is considered something else. And maybe Olympus FTL is another.
flash
5 months ago |You got it
FTL is the system they abandon, but was it really made by Olympus. I have read that the optics were incredible. It was a 42 thread type of SLR camera.
The Olympus Ace was domestic name of a camera it made for Sears in the 50s, had 3 lens, with later lens that was an improvements. I think it was sold with all 3 lens, when it was sold as an Olympus (at least in my camera catalog) so I was not sure, if that was a system.
The “Olympus” Standard was only a prototype. made by the original company. Less the 12 were made. Did not go into production due to the war and an Army directive.
The Olympus Flex were fixed twin lens reflex.
You did not mention the Olympus Chrome it is a really interesting medium format camera.
Of coarse, I am still mad they abandon the OM.
om-4
5 months ago |Bring on the digital Trip or a digi 35RC with fast AF.
Olympus also made 6×6 cameras.
Would love to see a oversized sensor that covers 3,5×3,5 and 4×3
janus57
5 months ago |I wonder if the 7 points in the advertisment clipping isn’t 7 crosshair focus points.
The new OM-D sounds very very promising. If the image quality is ok and it has a variangel viewfinder and it’s weather protected like the E5 it might just be my next camera.
I have used Oly cams for many years but havn’t really found worthy replacements for my old 5060 and 8080 digicams.
I have started to save my money for this one….
/Janus
blastingmills
5 months ago |call me a fanboy, but i want that shirt!
achiinto
5 months ago |Me too!
mersh
5 months ago |Um, but what is FotoPus? Not sure I want to know…
TheEye
5 months ago |The pro Pen is part of Fotopus.
bilgy_no1
5 months ago |Earlier there was talk about a ‘new line of products’. Now we know what they mean: T-Shirts.
Mikey
5 months ago |Haha Olympus is diversifying.
bilgy_no1
5 months ago |How about tupperware boxes with Olympus OM logo?
Mikey
5 months ago |Can I pre-order them at amazon?
YouDidntDidYou
5 months ago |@bilgy_no1
Fujifilm is now doing very well with facial cream in Asia and is set to launch their facial cream range in Europe shortly.
lollo
5 months ago |SOPA/PIPA
achiinto
5 months ago |On the T-shirt, the logo area of the camera has 3 dots up and 3 dots down. It looks very similar to the 43 logo. But only 3×3. So this might suggest a new line of product with 3×3 aspect ratio.
Bob B.
5 months ago |Why no 100 base ISO????????
Milt
5 months ago |Can’t have enough t-shirts.
flash
5 months ago |I want a hat. Wouldn’t turn down a t-shirt. When I use to go to a lot of trade fairs I use to have dozen or so. Mom taught me never to turn down free merchandise.
Alan
5 months ago |From the Focus on Imaging January Newsletter:
Olympus – new enthusiast centred product
Focus 2012 will be the first UK viewing of Olympus’ hot new high-end product aimed at the enthusiast market. To be formally announced on 8 February, Olympus promises an action-packed stand full of surprises to mark the occasion – One Major camera’s much anticipated first public view in the UK. We can’t tell you what but there is a clue beginning with One.
YouDidntDidYou
5 months ago |@ Alan + @ Admin
maybe we should organise a meet a Birmingham Focus 2012 ????
admin
5 months ago |Yes!
eastenddan
5 months ago |With regard to Olympus’s previous history of uber hype about decidedly average products including gems like , fastest AF { they have used that one a few times} as long as you only use one specific lens in one specific condition { and it sure isn’t low light } , or even better is the claim that they had a “new” sensor in a number of cameras using the old 12mp { E-30, E-620,E-5 , plus a boatload of Pen cameras products . I do not think I would be getting too excited but luckily Olympus fanboys are a pretty credulous bunch and will swallow most things hook line and sinker. What you are getting is their take on a GH2 with better build quality, built in same old EVF, and the G3 sensor and no doubt one or two idiotic “special features” such as art filters.