Fuji X100 news and poll
There are a few new info about the Fuji X100. Why do we care about Fuji? Many 43rumors reader demonstrated their interest for that camera. That’s why I am going to aks you what kind of aspect/feature you would love to see to be “copied” by Olympus/Panasonic. But first the news (via Fuji):
- The X100 offers three focusing options, selected by a switch on the left hand side of the body.
- The X100 has a dedicated RAW button
- In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.
- Autofocus points will be visible in the viewfinder. The autofocus points are also user-selectable, making it easier for photographers to focus on off-centre subjects without having to resort to the focus lock facility.
- HD video output is 1280 x 720 pixels at 24 frames per second with stereo sound recording. Aperture Priority AE can be used whilst shooting movies.
- The camera retain its existing settings when it’s turned off
- You can turn the LCD off.
- The shutter lag is 0.01 sec
- PROVIA, Velvia, ASTIA and mono chrome pictures will be able to be achieved with filter effects.
- It is not wheater sealed and has no built-in or in lens stabilization.
- There is an switchable integral ND filter.
- Price is still to be confirmed.
And here the poll. Let Panasonic and Olympus know what you like from the X100
Links: Official Fuji X100 presentation page / Fuji X100 at Amazon


Brian
2 years ago |PROVIA, Velvia, ASTIA …. what are these?
I’m very interested in this camera.
Phi Warrender
2 years ago |Provia, Velvia and Astia are Fuji color reversal (slide) films.
Don Wheeler
2 years ago |These are Fujifilm formulations. The camera will output images similar to these films.
Rob-L
2 years ago |Those are Fujifilm color film types. Each would render colors/saturation a bit differently. This camera has the ability to mimic those film types. (My personal favorite was Astia, but a lot of people really loved Velvia.)
Dwight
2 years ago |These are films made by Fuji. Each kind of film has it’s own look. The camera can be set to imitate that look. You can do the same thing with any camera if you shoot RAW and use Lightroom presets for various films.
demian
2 years ago |Wow, I’m the first voter!
The button/wheel layout (100%, 1 Votes)
The hybrid viewfinder technology (100%, 1 Votes)
The optimized sensor-lens comnination (100%, 1 Votes)
Why a dedicated RAW button on the rear. I shoot always in RAW and I think for a camera of this level and the target group for this camera is RAW the first choice. So the RAW choice may be hidden deep in the menu
Don Pope
2 years ago |My thoughts exactly. I set my camera to RAW once and never touch that setting again. That should have been an ISO button.
RW
2 years ago |+1. In fact, I would worry that I might accidentally disable RAW by toggling that button.
Do people actually switch their capture format so often that RAW needs to be a dedicated button?
fta
2 years ago |A RAW button?!?!?
Whatever, I still believe this camera is over-hyped and once it’s released with it’s $1000 price tag and fixed lens, VERY FEW people will buy one.
The first E-P# or GF# with built-in view finder will be the next big deal.
Enjoy your 15 minutes of fame Fuji!
Vlad
2 years ago |I don’t see why everybody compares the X100 to the mFT cameras. In the end they suit quite different needs. But in case you really want to do it, then do it right.
Add to the GF1/EP-1/2 a 20mm Pana and also an EVF and also an OVF and we’ll see how far from the 1000US you will be.
And from there – as I said – different needs. On one hand you’ll have the interchangeable lenses, on the other a bigger sensor and IMHO better controls, integrated EVF/OVF etc. You just choose what you need. I am pretty sure many people will buy it.
Jules
2 years ago |I am glad to see that I am not the only one to have a low opinion of a raw button.
Mungo
2 years ago |One more for the raw button, I see no sense in having a dedicated one.
frosti7
2 years ago |Basically once the E-P3 or GF3 with built-in Viewfinders would be announced everyone would forget about fuji
demian
2 years ago |I don’t think so! Because I like the bigger sensor of the Fuji.
demian
2 years ago |The classic design is nice and I like it, but not so important, because the classic design shoot not better pictures. The optimized sensor-lens combination that’s the real one.
stonebat
2 years ago |I’m excited about X100. It will push other makers to release a compact body with built-in evf!!! 2011 will be an exciting year
MikeS
2 years ago |For me, the X100 represents everything that I wish m4/3s cameras *would* be – compact design with integrated VF, with lots of dials and buttons. Unfortunately, the lack of interchangeable lenses makes it a no-go for me, at least at the $1000 price point. However, I hope it sells well, so that Oly/Panny will get the message and produce a similar m4/3 body (although I think they would just as easily instead squander their resources creating a direct competitor with a fixed lens).
Rob-L
2 years ago |I’d buy this in a second if it had a small zoom instead of a fixed lens. 2.5x or 3x would have rocked.
G_C
2 years ago |Add to the poll the inclusion of an aperture ring on the lens
that and the classic design, plus the large sensor and decent lens is just so attractive!
juavel
2 years ago |Well said.
Scott
2 years ago |How about “The Lens” — it’s the perfect lens/aperture/size combination. I’m not sure why they couldn’t cut the size down a bit more.
Scott
2 years ago |The camera size I mean… If Sony can do it for the NEX, I’m sure Fuji could trim a bit off.
Vlad
2 years ago |The NEX does’t have an OVF/EVF.
Mal
2 years ago |The most important feature would be the phase detect auto-focus if it is implemented in the X100. I cant see where it is stated, but at 5 FPS it must have something special about the focusing system.
http://www.dpreview.com/news/1008/10080505fujifilmpd.asp
Miroslav
2 years ago |Unfortunately, the F300 EXR reviews have been poor. I think the GH2 AF system is the way forward. If m4/3 is to get any kind of PDAF, it should be for 4/3 lenses compatibility only.
Ed
2 years ago |least we forget this is a fujinon ebc, i’m expecting some really quality pictures there!
hd72
2 years ago |I think having any type of built-in viewfinder in a camera this size and form factor is terrific, not necessarily that it’s hybrid. (The optical portion is easy enough since you have a single focal length.) On a system camera, a nice-quality electronic viewfinder would be just fine. Come on, Olympus and Panasonic… we’re waiting!
offstandard
2 years ago |what I like about this “hybrid” is that it emulates the parallax correction of a Rangefinder, when you focus (as in the “window” frame moves because this is not a Through the Lens viewfinder)… anyhow, if anybody used a Rangefinder you know what I mean.
juavel
2 years ago |Shit, so you can focus almost i the total darkness? This is very serious staff.
Jon
2 years ago |The RAW button saves having to go into the menu if shooting in JPEG or starts in-camera conversion on playback according to other sites. Maybe there’s more to it and I would bet there is indeed a direct ISO button, switch or dial.
If it really does implement Phase Detection then even at ~$1000 it would be a fabulous camera, and certainly an X1 killer.
pisto
2 years ago |The Fn button in the top plate is, by default, a direct acess to ISO settings. So you have both.
jeff
2 years ago |doooooooooo want the velvia settings on my camera
offstandard
2 years ago |Actually THE most important (for me) aspect of this camera is the OPTICAL (well, Hybrid) viewfinder. People keep saying the EPGF# with viewfinder will rock, but I can’t stand the EVF because of their LAG, NOTHING beats an OVF for speed. Have you tried using an LCD/EVF in low light? it’s almost impossible to follow a subject with it!
Maybe I’m just oldschool. I have a GH1 and their EVF is huge and fast, but still not good enough and horrible in low light.
As for the films, Astia was used for Portrait (smooth skin tone gradations), Velvia for landscape (high-contrast and saturation), etc. Kodak’s equivalent were Portra NC (Natural Color for portrait) and Portra VC (Vivid Color for landscape).
Aren’t you glad you grew up in a generation where you didn’t have to be stuck (or winding back) with a certain film emulsion AND speed for 24/36 shots?!
And for most shots I don’t want to mess with post-processing, the good thing about the film days were you bought a film and knew what the results were going to be and then just shot it. I learned photography in college and can develop everything myself, but don’t want to do that with every single shot I take with my Canon 1D or Panny GH1. Mostly I take JPG in some custom saturation/contrast setting, and only use RAW when I do weddings or KNOW will need that extra “push/pull” from the RAW in bright/dark situations.
Seika
2 years ago |Isn’t the film filter already there? At least in Panasonic (I believe Olympus had it too) although without trademarked name like Velvia or such. The Natural, Dynamic, Vibrant colour setting. Maybe they just need to tweak more parameter of each settings.
offstandard
2 years ago |yeah, but for those that shot FILM for years/decades, it is hard to duplicate the “Velvia” or “Astia” in digital form. The closest I’ve seen were the NIK Color EFX Pro, where they have many film emulsions from Fuji/Kodak/etc in B&W, Color, Cross-Process, etc. even duplicating ISO and Grain. Kodak TriMax B&W rocked so much =)
Seika
2 years ago |It’s already different from the time the light hit chemical emulsion or digital sensor.
But in context of X100’s film effect, it /is/ a set of post processing rules automatically applied right ? Not like they can do hardware tricks in the camera for the film filter. If it’s software thing, it other manufacturer could just use firmware upgrade for it.
Tom
2 years ago |I’d love to purchase an interchangeable lens Panasonic or Olympus, but this camera has set the bar and will be my next camera unless a suitable response is released by Panympus. I want to be able to shoot with no touch screens, in fact not even having to look at the LCD. 100% manual controls… whether or not that is “retro” style or not, I care less, but I want mechanical feel and operation, and will settle for nothing less. I would also like to shoot the occasional video too, and would love to see more resolution and frame rate options (which would be ok to select in an OSD menu).
omgreo
2 years ago |PanOly better be scrambling to incorporate a hybrid OVF/EVF into their GF*/E-P* cameras because this is going to be the next big thing in cameras.
Seika
2 years ago |From previous article comments, “rangefinder-feel” ought to do it for now, even with EFV. No need to step to hybrid viewfinder yet
BBernhardt
2 years ago |No IBIS or OIS, stopping down will suck!
Miroslav
2 years ago |No IS is also part of the retro look and feel
.
Seika
2 years ago |Don’t ever forget the built in ND filter too, which will keep the shutter speed slower than they should be.
Merowech
2 years ago |I vote aperture ring on the lens and size. The things you can actually vote for are rather not so special.
Mr Hipsta
2 years ago |It is only because of the fixed lens that the X100 have a hybrid viewfinder with an optical solution. With interchangeable lenses, as in the m43 system, the optical part will have to go. Somehow it seems impossible to make a decent optical zoom in a (mirrorless) viewfinder, at least I haven’t seen it yet. The attempts in Canon G9-G12 or Nikon P7000 are practically useless. So in forthcoming m43 models with built in viewfinders, it will probably be EVF (electronic) only I think.
I also hope for some kind of feature that turns the screen off automatically when you put your eye in the viewfinder, like talking on an iPhone, and back on when you take the camera away from the face.
Greg
2 years ago |This is already the case on many new cameras such as the GH2 Mr. Hipsta, it’s called auto eye detection
außerirdische sind gesund
2 years ago |One word: Framelines!
Just make a M Leica-ish viewfinder with framelines that show the field of view, as you zoom in or out. On a Leica there are individual
framelines for different focal lengths, but with an electronic hybrid VF you can make the rectangles smoothly larger and smaller, as you zoom.
Framelines are a tried and working technology for focal lengths of approx. 28mm to 90mm (actually 90mm is stretching it a bit). Many of the world’s most well known pictures have been taken that way.
hd72
2 years ago |Yes, but a Leica doesn’t have large, autofocus zoom lenses to block the optical viewfinder. Its lenses were designed with the rangefinder system in mind. Look at a GF1 with the 7-14mm and you’ll see that an optical viewfinder would only let you view the side of the lens.
Erik dP
2 years ago |I would like 25p!
kesztió
2 years ago |Not a bad camera, but I think you should have a bit of snobbery to rave about it.
So-called hybrid viewfinders are rather imprecise things even in case of fixed focal lenses’ compacts. Better not mention cameras with interchangeable/zoom lenses.
The rock-solid solution is to develop more and more powerful EVFs.
kesztió
2 years ago |One more thing.
This overly “retro” layout – I mean separate dials for aperture, shutter speed etc. similar to old film cameras – was stigmatized right „ergonomical nightmare” by Jeff Keller:
http://www.dcresource.com/reviews/panasonic/dmc_l1-review/
So it’s at least questionable why this design should be so good…
bilgy_no1
2 years ago |Why is there no option in the poll: ‘I don’t like the X100′?
Or:
‘I prefer the GH2-technology in a more compact body style’
admin
2 years ago |We already made that poll and 87% of the 43rumors readers liked the camera: http://www.43rumors.com/fuji-doesnt-join-microfourthirds-and-makes-their-own-perfect-pen/?preview=true&preview_id=16119&preview_nonce=b8537fbbaa
bilgy_no1
2 years ago |‘Liking’ is easy. The real question is how many will really buy it.
Also, the question in the poll was a-specific: ‘would you like such a camera from Panasonic or Olympus’. But what does ‘such a camera’ mean: fixed lens, rangefinder style, OVF/EVF, manual control lay-out, design?
Miroslav
2 years ago |+1
I found only one thing I like, so I’d also like some dislike options in the poll.
Jón
2 years ago |Just squeeze a EVF in the EP-2, give it a little better grip and perhaps a flash, and call it a day. It’s ok, Olympus, you can add a few millimeters to fit it in there.
Luther Heggs
2 years ago |+1
Miroslav
2 years ago |I know I’m risking to fall into my own don’t-read-if-you don’t-like trap, but I think that X100 news don’t belong here. I like Fuji cameras and I’ve captured some memorable moments with them, but since they have elected not to join m4/3, I think the place for this one is on mirrorlessrumors.com . NHF, just my 2 cents.
Dummy00001
2 years ago |m43 is driving innovation behind mirrorless cameras, yet innovations can too happen outside of the m43. X100 is one of such examples, what makes it relevant to m43: some of the features might make it into future m43 bodies.
spam
2 years ago |What’s the point with a poll with only features you like?
David
2 years ago |The retro design doesn’t do it for me. It’s over the top, and seems more about looking like you take photos, than actually taking photos. The ergonomics of the E-P2 seem better to me. I just want a better grip and a built in flash.
demian
2 years ago |- The classic design (69%, 907 Votes)
- The optimized sensor-lens combination (22%, 291 Votes)
Hmmm…. 900 votes for “the classic design” and 291 for “the optimized sensor-lens combination”
So more than 600 voters find the design more important than the optical quality. I think they are collectors of classic design! Yes, I like also the design, but as a photographer is the IQ much more important.
AndersN
2 years ago |No, 600 voters did not find the design more important than the optical quality. “The optimized sensor-lens combination” is about how a large sensor is combined with a large-aperture lens in a small package, something which could not have been done with a system camera. (If it could, we would have seen such small camera+lens combination, wouldn’t we?) I’d rather say that 600 voters do not find the compactness important.
demian
2 years ago |I think with this poll questioning is not intended the compactness of the combination sensor/lens, but the optimal performance mach of the sensor and lens, resulting in better image quality.
Yes we have seen: the Sigma DP1/2 and the Leica X1.
AndersN
2 years ago |Neither are system cameras.
demian
2 years ago |You wrote: If it could, we would have seen such small camera+lens combination, wouldn’t we?
Maybe I do not understand you completely, but the Sigma DP 1/2, Leica X1 and the X100 are small camera+lens combinations (with a big sensor).
cL
2 years ago |You’re using the stats in the wrong way, demian. Just because there are more polls for one thing doesn’t mean they prefer one thing over the other, and this is a multiple votes poll.
While I like the retro design, but I think a lot of people like the dedicated aperture ring and shutter speed dial. People like my cousin cannot use anything but those stuff. He grew up in the 80′s. Photographers as a whole are very resistant to change. Another example, if you go to Fuji x100′s official site, you’d still hear people asking for black only body, as if silver and black combination isn’t classic enough.
I like most everything x100 has, because it’s really well-designed to suit what a professional photographer really needs. But there are a couple stuff I don’t like:
1. No EXR sensor…. I thought that’s Fuji’s strategic advantage, why not use it? The explanation on the site is lame. I think it’s the cost….
2. No wireless remote shutter. Only mechanical wired shutter release…. Okay, being true to classical design is one thing, and I don’t mind if they want to implement that needle thingy as shutter release, but not having the option of wireless remote shutter is just strange (I’m being polite here). A lot of us will use this as a travel cam, so the ability to put ourselves in the photo would be a very nice thing.
spam
2 years ago |demian is using the stats in the right way and pointing out how stupid results you get when you don’t understand how to make meaningful questions for a poll.
The reason for not using a EXR sensor is that Fuji doesn’t have a CMOS one and they need a CMOS sensor for this type of camera.
AndersN
2 years ago |Quoting myself: “…something which could not have been done with a system camera. (If it could, we would have seen such small camera+lens combination, wouldn’t we?)”
A system camera is a camera which is part of a system of interchangeable parts, usually (but not limited to) interchangeable lenses.
AndersN
2 years ago |(That comment was meant for demian.)
Seika
2 years ago |Might misunderstood it, but because this is a 4/3 site after all, the “part you like” could translate into “part you want to be implemented in m4/3” (very liberal take of it, I know).
Personally, I’d like this kind of retro designed camera with interchangeable lens. With interchangeable lens, the lens and sensor pairing made in heaven choice doesn’t sound feasible (optimize the sensor for dozens of lenses?) so it’s less of a priority.
Tom
2 years ago |I think the relevance of a Fuji product in a m43 website is a comparative one, where a new player, in about 1 years development time, identifies the important aspects of camera design and delivers a pretty solid product that would make the majority of prospective X100 owners very happy, estastic in fact. Panympus on the other hand has time after time released products that have had major flaws or missing features. There seems to be little attention to user feedback and the general census of interested members, such as those of this blog or others. Many times by countless people I have seen the next hugely successful camera specs spelled out. It is easy money sitting on the table, but who will pick it up?
Casey
2 years ago |I’m one of the 1000+ that voted for the body design as well, and here’s why: the design/aesthetics of a camera body does matter to me (call me shallow or whatever). I’ve stated my preferences regarding the x100 here before when it was first introduced few months ago; would love to have the x100 with interchangeable lenses…this would be my ideal compact camera, assuming it performed as well as the E-P2/GF-1.
Scenario: all else being equal performance/IQ-wise, between the next EP?, GF?, NEX? and the x100, I would choose the x100 in a heart beat because I love the look and design…is that so wrong? BTW, can’t wait to see what Oly and Pan come up with in 2011…patiently waiting with money in my pockets
hd72
2 years ago |Nothing wrong with appreciating good design. Quality of materials, attention to detail, a well thought-out user interface, controls that give satisfying feedback. These can make a device a pleasure to use. It goes a lot further than just how something looks on the surface.
roger porter
2 years ago |Ok, if there is a Provia, Velvia and Astia mode, why can’t there be a neopan 1600 mode?? That was my standard go-to film for 10 years, and what i miss most using digital. The sad part is we will probably be able to buy 2 micro 4/3 cameras for the same price as this one, right? that puts it out of my reach.
Thyl
2 years ago |Hd72: blocking of the view certainly is a problem, but could be overcome by:
-Providing the viewfinder in an attachable module that can either be shifted up/down in relation to the camera, or relocated (side/top)
-switching from optical to electronic when needed (i.e. Also with tele lenses). It’s hybrid after all.
Tom
2 years ago |A separate module above the camera, with framelines from between 14-600mm? (And when you’re using a zoom, how often do you know what focal length you’re at without looking at the lens barrel?)
Or only being able to use the optical portion with some of the lenses? (Which ones? Just the pancakes? That’s how the Fuji gets away with it.)
Sounds like an awful lot of complication and trouble just to make the camera something it’s not – a Leica or an SLR. An electronic viewfinder is good enough for the GH2, and everybody seems to love that camera. I know there are some old-school purists who can’t let go, but an EVF is a great way to see through the lens without a mirror box.
hd72
2 years ago |Yeah, there are just too many focal lengths to deal with for m4/3. Not just the zooms, but the countless possibilities with legacy glass.
Even Leica had separate viewfinders to attach for non-standard lengths like 24mm, and some of their own lenses blocked the viewfinder too. Probably isn’t worth the added complication since you’ll already have an EVF built-in that lets you frame your image correctly every time.
cyclops-optic
2 years ago |This camera is supposedly designed for advanced to professional shooters, right?
So why would we need a raw button on this camera to toggle back and for between jpeg and RAW?
Why would we need instant access to this?
That button could be used for sooooo many other things.
To late to change it?
Will we be able to deactivate it?
If I’m doing some serious photography can I accidentally switch from RAW to Jpeg and blow my whole shoot?
It really is a stupid feature.