Probably photoshopped pictures that are maybe close to the real camera?
They also claim to know the prices of the GF1, external EVF and lenses:
Kit pancakes / 99,800 yen -1,060.00 USD (EVF Set / 118,000 yen -1,254.00 USD)
Macro Kit / 109,800 yen -1,166.00 USD (EVF Set / 128,000 yen -1,359.00 USD)
Single body / 79,800 yen -847.834 USD
55,000 yen -584.347 USD EVF single / 29,800 yen -316.000USD pancake lens / macro lens only 45,000 yen -640 USD
The big surprise is that there will probably be a external EVF (not shown in any picture).