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February 26, 2014
Posted in Rumors

Olympus 12-40mm vs 40-150mm size comparison on the E-M1

Our reader “U-photo” made this useful size comparison between the 12-40mm PRO lens and the next PRO 40-150mm f/2.8 zoom. Big, but still less huge than f/2.8 tele zooms like the Sigma 120-300mm f/2.8 (FF) lens.

P.S.: A new E-M1 review has been posted at

February 24, 2014
Posted in Rumors

Olympus strategy roundup: Focus on OMD, fast primes, no “rangefinder” PEN.

With the GH4 buzz some of the important Olympus news may have been missed. Here is a roundup!

OMD rules:
Olympus financial results got better thanks to the OMD line. And that’s why Olympus claimed in their latest report that they want to focus their resources on new OMD camera development and OMD marketing. But what should be done to compete against the competition?

No rangefinder designed PEN:
Mr Terada from Olympus made it clear that the optimal position for an EVF is on the lens axis. This basically kills the rumor from a Japanese Magazine saying there would be soon a new PEN with integrated EVF in the corners.

The lens strategy:
The 40-150mm f/2.8 and 300mm f/4.0 PRO zoom will be released in 2015. But Olympus is also developing some prime lenses with big “WOW” effect. A 12 or 14mm f/1.0 for example!

New firmware coming:
OMD cameras will get a new firmware update that enhances the EVF capability. It’s not clear what the new features will be. Maybe a split screen just like the Fuji X-T1?

That’s it for now. Let’s see if trusted sources can soon tell us more about the Olympus 2014-2015 strategy!

February 19, 2014
Posted in Rumors

Panasonic shows lens roadmap (no changes) and new pictures of preproduction 15mm and 35-100mm lenses.

Images via

During the GH4 presentation in Tokyo Panasonic showed again their MFT lens roadmap which includes the 15mm f/1.7 Leica and 35-100mm compact zoom. Still no news about the exact release date and pricing. But you can see two more pictures of preproduction version here:



February 18, 2014
Posted in Rumors

Japanese magazine E-P7 is coming and has integrated EVF.

A Japanese magazine is speculating about a soon to be released new PEN camera with integrated viewfinder. Well it’s possible this will happen and Olympus certainly needs to create some buzz on the PEN system after the OMD system did “steal the show”.

As you know for the latest Olympus financial reports (Click here) PEN sales were lower as expected and they need to clear the confusing PEN strategy. E-Pl, E-PM, E-P, are three small different PEN lines really necessary?

Would you consider to buy an E-P7 with built-in EVF as shown on the Japanese Magazine?

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February 17, 2014
Posted in Rumors

(FT3) New firmware coming for all Olympus OMD cameras with a viewfinder surprise?

A source just told me the following:

Olympus is preparing a small firmware update to the 3 OM-D cameras as well as the E-P5. To be clear, this update will not bring focus-peaking to the E-M5. However, it will add several new features when shooting through the viewfinder (VF-4 only for the E-P5). These features will…. surprise.

And as I reported on Saturday a new E-M1 firmware update is planned to improve audio recording levels of 3 steps up to 21 steps.

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Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct

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